A cover picture for a blog post about creating a buyer-persona for any business. In this picture you can see a buyer persona, omnichannel icon and retail awards icon. All elements are connected with retail market.

5 Steps to Create Your Perfect Buyer Persona

A well-known American actor once recalled the trauma he experienced when no one in the audience reacted to what he thought was a hilarious show. Devastated, only after the performance was over did he learn that he was entertaining a Serbian audience… That’s exactly what happens to marketers who don’t know who their message recipients […]

Marketing abbreviations - cover

Marketing Abbreviations Are Easy! Learn 5 New Ones Now

Each industry has its own characteristic professional language that is easy to understand for people working in it every day. When it comes to sharing work with companies outside of your field, things may get particularly complicated. Marketing abbreviations and terms are no exception. One of the basic problems that can appear at the beginning […]