The volume of data on the internet is exploding. More data has been created in the last two years than in all human history before. 90% of Internet data has been created since 2016, according to one IBM study. Much of this data is currently analyzed for commercial purposes. Businesses feel that such data will […]
Machine learning lets us take relevant information from a mass of data and identify the key behaviors significance for business, marketing and sales.
Advanced mechanisms of data mining can help us to better understand the customer in any industry and increase sales. Check how do marketers fit into this?