Today’s consumers are spoiled for choice, with essentially limitless options in the marketplace. Brands are faced with a significant challenge when it comes to standing out from the crowd and getting attention. But once they’ve connected with a customer, the focus then has turned to getting them to come back again and again. Long-term success […]
Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your […]
When planning omnichannel campaigns and building sophisticated automation paths, do you think about the quality of your customer database? With complete, up-to-date information about your customers, you are able to communicate and build relationships with them. Read on to find out how to build a customer database that delivers desired results. Databases today It […]
The volume of data on the Internet is exploding. More data has been created in the last two years than in all human history before. 90% of Internet data has been created since 2016, according to an IBM study. Many of this data is currently being analyzed for commercial purposes. Businesses feel that such data will […]
Machine learning lets us take relevant information from a mass of data and identify the key behaviors significance for business, marketing and sales.
Advanced mechanisms of data mining can help us to better understand the customer in any industry and increase sales. Check how do marketers fit into this?