The volume of data on the internet is exploding. More data has been created in the last two years than in all human history before. 90% of Internet data has been created since 2016, according to one IBM study. Much of this data is currently analyzed for commercial purposes. Businesses feel that such data will […]
Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will rise even higher. To meet these expectations, we can to keep up to date with what consumers are interested in and what gets their attention. Modern society is defined by online activities, particularly in social media. Users will willingly […]
Segmentation allows you to better understand customer needs and select the appropriate marketing activities. See how others have use it.
Implementation of scoring brings visible sales effects – it allows to determine the customer’s willingness to buy and hence take appropriate marketing actions.