Each industry has its own characteristic professional language that is easy to understand for people working in it every day. When it comes to sharing work with companies outside of your field, things may get particularly complicated. Marketing abbreviations and terms are no exception. One of the basic problems that can appear at the beginning […]
The media is full of advertising content, both high and low quality. Aggressive advertising campaigns with flashy banners, video overlays and pop-up applications sometimes disturb the relative proportions of the content of the website and the advertising content. The problem has deepened with the arrival of digital advertising to the world of mobile devices. This […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If you’re in marketing, I’m pretty sure you’ve heard this sentence more than once. But its author, famous advertising pioneer John Wanamaker, lived at the turn of the 20th century, so it doesn’t have to be true anymore. […]
Marketers are used to having their requests for spending on marketing tools to make their jobs easier refused. The most common reason given is a lack of funds in the marketing budget. What can you do to overcome this barrier to doing better work? Whether you want to expand your range of marketing tools with […]
The rise of multichannel marketing is a reflection of the fact that audiences are split between an ever-increasing number of devices and platforms. Sharing a marketing message means being where your customers are and they are in lots of places. There are online and offline touchpoints. Some customers prefer to interact with brands in one […]
Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will continue to rise even higher. To meet these expectations, you have to keep up to date with what consumers are interested in and what gets their attention. Those born between 1980 and 2000 spend and buy the most, so […]
Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]
Video becomes one of the most important form of Internet marketing and it holds the attention in the virtual world in the 21st century.
Omnichannel is an interesting trend that deserves a closer look and introducing in your company.
For businesses of the 21st century to succeed, it is critical to tap into the rapidly growing mobile market to reach consumers where they are.