forDrivers is an innovative application for drivers, which makes that safe and economical driving brings double profit! Through the use of gamification mechanisms, the driver can earn points and badges for safe behavior on the road (e.g. driving under the speed limit), as well as reprimands – when he breaks the rules. Our project aims to engage positively drivers and support them in building a safe driving style. Therefore, collected points can be redeemed for products and services of our partners (at the moment Fiat, Multikino, HTC). To increase engage of drivers, we have integrated forDrivers with Synerise Beacons technology, which allows us to send a personalized and location-based deals. Due to it, we are sure that proposals which the driver will receive on his smartphone are in line with his expectations, which significantly increases the chance of purchase – this is a definite advantage for our partners. Over time, our offer will be successively expanded and other brands will become partners to forDrivers, so that application users will access to even more diverse range of products and services.
forDrivers also informs the driver about obstacles on the road, weather, repairs, to remember to check the condition of the vehicle and its settings before embarking on a journey. Therefore, it is a fully functional tool that will help many drivers.