Email can be an efficient way to stay connected with your clients while also promoting your business, if you use it to send personalized messages, that contain important information. With Synerise you are able to do it because you can maintain there an email list that has been segmented based on several information received from web tracking, mobile tracking, WiFi. That allowes you to create and send out messages to specifically target members of your email list, providing them interesting content. But email also can provide some interesting information for your company. Data reaviling who opened your email and when, who clicked link attached in it can show you effectivnes of your campaigns and give you hints how to improve your strategy.