Email can be an efficient way to stay connected with your clustomers while also promoting your business if you use it to send personalized messages with relevant information. Synerise makes it easy by providing a segmented database organized according to information received from web tracking, mobile tracking and WiFi. This allows you to create and send messages to specifically targeted members of your mailingl list, providing them with interesting and usueful content. But email also can provide valuable information for your company as well. Data about who opened your email and when and who clicked on links in the mails can show you the effectivnes of your campaigns and give you hints on how to improve your strategy.