Short message service (SMS) is a helpful tool to realize marketing strategy. One of the great thing about SMS is that all mobile phones and smartphones are SMS enabled without installing special application, so that this is mobile channel that offers the widest reach possible. Customers can receive a short message with predefined content (coupons, hyperlinks etc.). Synerise, thanks to possibility of integration with SMS sending applications, can not only help you organize and effectively manage sms campaigns but also collect such feedback as who opened your message and when. That’s why SMS is great for both – performing campaigns and gathering information about your clients.