Synerise provides a function that enables you to embed dynamic content on your websites. Just go to the Campaigns module and choose the Dynamic content tab. On the upper-left side of the screen you will find the Plus button – click it to start creating a new dynamic content box or click the Add new on button in the middle of the page (displayed only in a case when it's your first campaign). You'll see a new window where you need to confirm what type of campaign you want to prepare - choose Dynamic Content again.
Fill in all necessary fields in the next few steps. Add a name to your campaign - it defines how it will be displayed on the list. Choose the campaign status - set active to display it on your website or inactive to prepare a draft. Then select a dynamic content template. You can use the default template which is preloaded in Synerise or prepare your own (click here
to learn how to do it). Depending on the type of campaign you want to conduct, select one of these from the drop-down list:
- Newsletter template – if you need to prepare a dynamic message that allows customers to sign up for a newsletter. It can be the default or a custom template you design. Be aware that the default newsletter template allows you to only display popup messages. You have to copy the default newsletter template, modify it and set the dynamic content type during the template creation as "Dynamic content", if you need to make a dynamic fragment of your website, on which customer can sign up for a newsletter.
- Custom template – if you need to create dynamic content related to other actions (e.g. campaigns). For a custom template, you can select one of two message types: a popup (a window that appears when a customer visits a particular page) or dynamic content (a webpage fragment on which the defined dynamic content appears).
When a template is selected, it will be downloaded and you can make modifications with help of the graphic wizard or by changes in the code structure (select Tools → Source code option).
In the next step you have to decide to whom your messages will be displayed. The "Recipients" option enables you to select a group of customers who will see (or won't see, depending on the chosen parameter) the dynamic content on your website. You can choose all customers, a segment, a smart list or even customers with a particular tag assigned to their profiles.
Also, there are more parameters that you can define: the time interval after which the popup will be displayed to customer (in years, weeks, days, hours, minutes and seconds); a particular place (or set of pages) on which the popup/dynamic content will appear or not; whether prepared content will be shown on mobile and desktop devices (both of them or only one). Also, it's important to decide about the number of views per customer (how many times the popup will appear for a particular customer) or the frequency a popup display (defined in years, weeks, days, hours, minutes and seconds).
When completed, click the Save button in the right-upper corner of the screen to save your work.