1 What is Synerise?

Synerise is a comprehensive omnichannel platform that makes your marketing automation solutions even more effective and efficient. How? Because we supply innovative technologies combined in one tool. Our system works with data from online and offline customer traffic, that’s why all the results are accurate and show the actual state of your marketing and sales activities. Synerise consists of several modules:
  • CRM – to manage your customer database,
  • TASK – to manage daily marketing and sales work,
  • Campaign - to manage all your marketing campaigns (email, SMS, push, beacon campaigns),
  • Automation – where you can create and monitor the customer journey,
  • Insights - where you can find more interesting statistics related to your marketing campaigns and sale results,
  • Analytics - business intelligence analytics module where you can play with raw data.

76 dashboard 1

Using Synerise, you will be able to manage a team, create exquisite campaigns and engage your customers - all with just one Synerise ecosystem built on the latest trends in proximity and automation marketing. For instance: full support for beacon technologies (iBeacon & non-iBeacons), way-point navigation, business intelligence algorithms, machine learning, push notifications, authorization API with SSO, scoring system, monitoring of online and offline customers' activities, support for multiple OSes (iOS, Windows Phone, Android Support) and many more.

2 For whom Synerise is?

Synerise is for every company that wants to collect online data from as well as from offline using beacon technology. This platform can support brands from a wide range of fields like:
  • retail (fashion, household goods, car industry, supermarkets, shopping malls, cosmetic networks)
  • e-commerce
  • B2B companies
  • tourism (travel agency, hotels)
  • restaurant industry
  • public sector (municipal offices, museums, universities, foundations and much more)
  • logistics
  • energy and fuel industry

3 Is there any difference between Synerise and Google Analytics?

Synerise differs from Google Analytics in one major way: we track a lot more data. While Google Analytics focuses on online tracking, Synerise also tracks the actions people take offline, thanks to beacons technology. Of course Synerise integrates with GA, to gather more data tracked on your website. We believe that measuring online and offline engagement is better because it's more indicative of what people actually use or buy and how interested they are in your product.
  • Synerise provides a better event-tracking model and ensures reliable marketing automation tools. Google Analytics doesn't.
  • Synerise retention analysis allows you to measure whether new or advanced customers come back and use your app again. It also allows you to determine the frequency with which they use your app. Google Analytics does not do this.
  • User support – Google Analytics does not provide real-time user support if you encounter a bug. We offer this to all our users.
  • Improved data accuracy – Google Analytics relies on keeping track of clients with cookies. With Synerise, you can utilize more sophisticated customer information that will provide you with more comprehensive insights for your business.

4 What are the Quick Menu features?

To make your work even more easy and efficient, we’ve prepared some quick menu features. Now you can perform the most essential actions right from quick menu in the bottom-right corner of the screen. You can:
  • add a quick contact to your database;
  • add a new segment;
  • create an email template;
  • prepare a customer journey.
Also, there’s a Help button that will lead you to a live chat with a Synerise Team member, who will help you with anything you need.