Dashboard is the first section where you will get after login to your Synerise account (app.synerise.com). You can find here the most important statistics of your website (e-shop) and you will see how your business performs. In this part of the Synerise you can have a look how your sales shaping up and what are the results of the recently launched marketing campaigns. Vertical menu on the left side is a kind of shortcut to most important information.
In this place you will find real-time statistics on your customers' visits on your websites (from tracking codes) and stores (beacons, WiFi), that will allow you to stay in touch with online and offline activities of your customers.
At the top of this section you'll see 3 pie charts with number of customers divided into mobile app, web and POS traffic. First chart shows number of all customers who are currently live, second shows recognized contacts who are currently available and in the last one you can find number of contacts recognized in last 24 h.
Under it you'll see live stream with your anonymus and recognized customers currently active in your online and offline stores. At the moment when customer performs an action, his stream is updated and you get proper notification (e.g. with customer’s name, store address, type of performed action, time etc.) As a result, you can explore the behavior patterns of your customers.
In this section you can find series of clear bar charts. Each represents the change in customers' number in your database, so you can learn here about growth dynamics of your business. We offer useful tools like:
- Time range changing: just click the dates' area at the right-upper side of the screen to open a calendar where you can choose the period which you are interested in.
- Filters: we know that sometimes you want to focus on a particular group of customers. It's possible thanks to filters. Go to the "Showing users who match:" tab in the upper side of the screen and click the button on the right. A drop-down list will appear from which you can choose all customers or those who are grouped in smart list or segment.
It's a subsection of the Synerise's Dashboard where you will find all sales and financial indicators, like: the revenue level, number of transactions and unique purchases, average order value, the number of abandoned shopping baskets and its values and many more. Our platform is very flexible and intuitive, so your sales data are presented not only in absolute figures, but also in form of easy-to-read charts.
What is more, you can change the time interval. Just click the date's area at the right-upper side of the screen to open a calendar where you can choose the period which you are interested in or select one of predefined options (hour, day, month, year).
Also, you can narrow the presented data to a particular group of customers. Just go to the "Showing users who match:" tab in the upper side of the screen, then click the button on the right. A drop-down list will appear from which you can choose all customers or those who are grouped in particular smart list or segment.
In this section you will find 5 email campaigns with the best statistics. You'll have access to indicators on the number of sent messages, clicks (all and unique), opens (all and unique), unsubsribed contacts, hard bounces, soft bounces - all divided into particular campaigns or gathered together. Those data are presented not only in absolute figures, but also in form of easy-to-read charts.
In the bottom of this section you'll find live stream which shows people who opened or clicked particular email campaign.
In this section, you can follow engagement of your customers. Synerise automatically assigning a predetermined number of points for each captured customer interaction with the company.
You can change the time interval. Just click the dates' area at the right-upper side of the screen to open a calendar where you can choose the period which you are interested in or select one of predefined options (hour, day, month, year).
You can also use ranking list to find top ten most active customers. All of these information are clearly shows you which customer you should contact in the first place.
In the bottom of this section you'll see live stream which shows at which stage of automation is particular customer.
What's more you can check conversion for particular segment, tag or campaign. Click Show panel button it the upper-right corner to open additional menu and choose campaign or group of customers which you are interested in.