Synerise gets data about your customers activities from several sources. First one is your website. You can integrate Synerise with Google Analytics, to collect all information, about visits, and actions on the website, e-shop, etc.
Second is data from cookies files. Once the customers visited your website for the first time, Synerise collects data from cookies files (unless he doesn’t agree on it). Since that time this customers is defined as an anonymous customers. We don’t have his full profile, but Synerise assigns him unique ID number, so it is possible to track his activity history. When customers registers in our database as an identified customers (e.g. sign up for the newsletter) and instal your mobile application which operates with beacons and WiFi, we can track much more of his activities.
Now it is possible to gather his offline activities too. It could be information about visits in traditional shops, about reactions on push, beacon and WiFi campaigns you sent to your customers. This set of information is completed with those acquired from the transactional system. So you know, who, when, where, why (campaign?) did the transaction, and how big the transaction was.
If you want to know more go to the Synerise Data Sources