- Triggers - a trigger is something that starts a journey and can be a specific contact, segment or smart list
- Conditions - these allow you to filter contacts in your journeys based on specific criteria, eg. you can filter only those customers who visit a particular page
- Actions - this is the part of the journey where you choose a specific activity, for example, sending an e-mail, push message or SMS. They will be performed after the chosen trigger and/or conditions occur
After you drop choosen element to the workflow edit window will be automaticaly opened. You can also edit triggers, conditions and action in customer journey whenever you want. Just double-click on particular element to re-open edition. In next step choose your settings.
For example, if you want to prepare automation for customers who visited particular page use trigger Visited Page. Then click plus button "Add event atribute", choose option "page," state your operator and fill the attribute value by website address.
You can easily edit actions too. Just choose your template from the list you prepared in Settings. Conditions can be edited in the same way.
Automation delivers the right content at the right time. It's the easy way to prepare automated marketing communication, nurture customers and increase sales.
A customer journey is the path they take to making a purchase. During the journey, customers can have contact with a product at various touch points. The experience may look different for individual customers. Some people read reviews on the internet and then buy in a physical store while others prefer to ask questions in a store, and buy online. It is important to ensure consistent communication in as many places as possible and to constantly track the customer journey.
5 What type of customer data does Synerise collect and analyze to personalize and automate my campaigns?
Go to Lead Nurturing to learn more.