Beacon is a low-cost, low-powered transmitter equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages. The beacon doesn’t transmit content, it simply transmits a signal that lets a phone or tablet user figure out, what is his distance from the beacon. It can contact our phone application installed on the mobile device, and show us the necessary information (e.g. dedicated discount), direct us to the store and many more. Beacon can be placed indoor and outdoor, it has a battery life of two years, as the energy consumption is really low. Typical range of BLE radio modules is up to 70 m.
It’s an electronic signal, emitted by beacon to your mobile device via Bluetooth protocol. When your device receives a signal it could alert particular app or show a predefined push notification. Usually beacon alerts are based on proximity – they occur only within specified location (e.g. when you get into the shop or restaurant).
It's a person or company, who is interested in product or service purchase. E.g. visited our website, signed up for the newsletter, and gave us permissions to send him marketing content. Lead generation process is carried out and can be improved with marketing automation tools like Synerise.
Lead generation is the first stage of lead management and it describes the marketing process of stimulating and capturing interest in a product or service. The purpose is to obtain potential clients’ contacts details to develop sales plans. Websites and digital marketing are major sources of lead generation.
Email campaign occurs when we send a commercial message to a group of people by use of electronic email. It helps to build client loyalty, trust in a product, company or to recognition of brand. This kind of campaign is an efficient way to stay connected with your clients while also promoting your business. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, client’ likes and dislikes, spending habits and other important criteria. Emails are then created and send out to specifically target members of your email list, providing them a personalized email detailing information that they are interested in or have requested.
It’s the process of developing relationships with clients at every stage of the sales funnel, and through every step of the client’s journey. It focuses marketing and communication efforts on listening to the clients’ needs, and providing the information and answers they need.
Lead scoring is a shared sales and marketing methodology for ranking clients in order to determine their sales-readiness. You score leads based on the interest they show in your business, their current in the buying cycle, and their fit in regards to your business. Lead scoring helps you know whether prospects need to be fast-tracked to sales or developed with lead nurturing. Lead scoring is essential to strengthen your revenue cycle and effectively drive more ROI.
Learn how to prepare scoring in Synerise by visiting: How to define scoring rules in Synerise?
Everybody knows what is loyalty in life. In marketing, it is good to monitor clients' brand loyalty and reward the most loyal clients. It is popular to reward the client for the frequency and value of their purchases. For the collected points, clients can receive discounts or get something for free. Loyalty points are collected on the so-called loyalty card, in the form of a plastic card or in an electronic form - in a mobile application.
Marketing automation is a solution that allows companies to streamline, automate and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is practically not possible to lead this process as effectively manually. It focuses on providing leads/prospects and customizing information based on customers' behavior and interactions with your website and company. Marketing automation helps marketers in lead generation, segmentation, lead nurturing, lead scoring, client lifecycle marketing, cross-sell and up-sell, client retention, and marketing ROI measurement.
Omnichannel is multichannel sales model successor. The difference between online and offline no longer exists because both these worlds are strictly connected. Omnichannel means that retailers are able to interact with clients through countless touchpoints - websites, physical stores, direct mails and catalogs, call centers, social media, mobile devices, gaming consoles, televisions, networked appliances, home services, and more.
It’s a marketing strategy that responds to social and technological changes. While mobile devices became a groundwork of modern society, professionals need to understand and utilize the potential of mobile clients. It's possible with help of communication technologies like: Bluetooth, WiFi and beacons. Marketers are able to send marketing messages to mobile-device client, who is in predefined area and time. Synerise can make those messages more personalized and context-related.
Push notification is the delivery of information from a software application to a computing device without a specific request from the client. Client can see new message or event that appear on his smartphone’s home screen when he is not actively using your app. Unlike pull notifications, in which the client must request information from a server, push notifications originate from a server.
It's a kind of marketing strategy, which is realized via short message service (SMS). Clients receive a short message with predefined content (coupons, hyperlinks etc.). Synerise, thanks to possibility of integration with SMS sending applications, can help you to organize and effectively manage SMS campaigns.
Gamification – despite many definitions, can be described as the implementation of rules known from video games to activities or tasks, which were not originally bound with games. The typical use of gamification in marketing and retail are: scoring, competition with others, trophies and achievements that can be saved on clients' profile. Typically, gamification is used to encourage engagement with a product or service, but also it can be used for persuasive purposes.
Geofencing is one of the many mobile trends and basically it is a technology based on GPS system. The main aim of using geofencing is determining clients' position. However, geofencing is not an ordinary GPS system. The essence of this technology is to combine the physical space defined by geographical coordinates, with freely-designed virtual area, which is superimposed on physical map. Depending on the specific project arrangements, entering or leaving this virtual area trigger certain reactions. For example, displaying notifications on mobile application. Geofencing has grown in importance thanks to the popularization of mobile devices - smartphones or tablets, which are equipped with GPS, and additionally almost always accompany us. An example of the commercial use of geofencing can be the ForDrivers – a mobile app, which aims to improve driving style of Polish drivers.
Email is a commonly used digital mean of communication. Email messages are being used by individuals for private messaging, but also by entrepreneurs what's called email marketing. The next step in the use of email in business are automated email campaigns that can be realized in Synerise.
Loyalty programs are realizing the idea of client loyalty. Their purpose is to build lasting relationships between the product or the brand and the client. Well-run loyalty program allows retaining existing clients and increase in sales. Synerise allows building deeper relationships with clients through personalized notifications, context and proximity-aware campaigns and stamped cards.
Mobile application is a type of software designed to run on a mobile device (e.g. a smartphone or tablet). Apps are generally small programs that expand functionality of a mobile device. Mobile apps were popularized by corporations like Apple and Google, which have their own app stores called iTunes and Google Play. These shops provide hundreds of thousands of applications. For example the app of Gino Rossi that allows viewing its products and make their purchase from mobile phone. Synerise takes full advantage of mobile applications, because it allows to prepare mobile campaigns, sending push notifications, quickly create and link mobile applications with the Synerise ecosystem. Also, our platform helps to benefit of localisation services on mobile devices.
POS (Point Of Sale) is generally the place where sales are made. Depending on the particular case it may be a mall, market or even whole city. However, at the level of retail market, points of sale are considered as an individual store or area surrounding the place, where clients are paying for purchased products. Due to Synerise technologies like: WiFi and Mobile tracking, sales analysis and beacons, entrepreneurs can get a complete picture of their own POS.
Sales CRM stands for Customer Relationship Management and in simple words it can be described as a system that allows companies to manage B2B and B2C relationships and to process data that are associated with them. For example Synerise.CRM builds a comprehensive profile of clients saved in company database, enables to anticipate clients behaviour and needs in real-time due to website and mobile app tracking, but also from other touch points, such as email, POS, SMS, and beacons. Also, our CRM platform has a segmentation feature that enables to build segments (groups) of clients. In effect businesses are able to analyse clients' needs or create personalised marketing campaigns for them. The best part is that everything is held in just one place and really helps in enhancing the company's competitiveness and revenues.
Social media are digital means of communications that are used by billions of people to share huge amount of informations (texts, images, videos, music etc.). Initially social media have been implemented in the form of webpages (e.g. Facebook, Twitter, Nasza Klasa), but now they are present also on mobile platforms as the mobile apps. Due to increasing popularity of social media, the social media marketing has become increasingly important.