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Tracking customer’s behavior in the local stores (WiFi)

Synerise can collect the data from your local stores through WiFi. The use of WiFi technology gives you the possibility to send push notifications, on the other hand, to get statistics about your custom’s behaviour in offline stores. Integration of your WiFi network with Synerise is the fastest way to implement marketing automation in your business.


Thanks to Synerise you can collect many important statistics for your business, which can help you making strategic decisions:

  • you can get statistics about the number of customs in the local stores, number of new and recurring offline customers, number of unique customs in the certain location, the average time of visit and many more
  • you can check how many time custom who bought a product had spent in the offline store before the purchase
  • you can prepare advanced mechanisms of custom’s journey – and send messages which can lead your customto the specific localization f.e. PUSH message when they are 1 km from the local store

Synerise solution

You can find data from offline stores in few modules in Synerise:

  • in DASHBOARD – Live stream – here you can see real-time data from offline store (visits, purchased products, PUSH messages etc.)
  • in DASHBOARD – Commerce – here you can find transactional data divided into sources of transactions (online and offline shopping)
  • in INSIGHT – Point of Sale – there are statistics and all data from your local stores
  • in INSIGHT – WiFi Store analytics – there you can see all analytics from your local stores collected through WiFi

Related topics

  • Customer’s unique ID
  • Customer identification on the website and mobile application
  • Real time data
  • Overwriting the data acquired for anonymous after their registration
  • Construction of customer profile – the types of data collected (demographic and behavioral data)
  • Construction of customer’s behavioral profile – the collection of transactional data
  • Tracking customer’s behavior on www
  • Tracking customers’s behavior on mobile app
  • Tracking customer’s behavior in the local stores (Bluetooth)
  • Tracking customer’s behavior in the local stores (POS)
  • Tracking customer’s behavior in social media

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