Synerise SA reached a 50M PLN valuation in two years. The recent stock offering successfully ended only a few days after announcement.
The company from Cracow (formerly known as HG Intelligence S.A.), operator of the synerise.com platform, raised capital through a non-public, open issue of shares, to develop a new class of products and deliver their platform to the SME sector.
Synerise.com is an enterprise class platform for large organizations, which allows them to undertake activities in the field of marketing automation, omnichannel systems and innovative data processing solutions. The tool provides means for integration of different channels of knowledge regarding the organization, its clients and their loyalty, towards the brand and facilitates strategic decision making with regards to marketing and sales forecasting.
The company was founded by Miłosz Baluś, Krzysztof Kochmański and Jarosław Królewski in July 2013 and it is one of the project supported by an investment from FZ KPT and Status Venture. In Q2 2014 it initiated the process of developing the unique technology which allows for combining data and utilises machine learning and artificial intelligence for the purpose of sales and marketing optimisation.
– We are a technology provider. Our clients, mainly major brands, the business environment, as well as numerous international tenders in which our bids have prevailed, are proof that today we already take a leading position in our segment due to our ambitious technological solutions, in which we invested a couple years ago – says Jarosław Królewski, Managing Director at Synerise S.A. – The capital raised through this stock offering will help to commercialize new solutions which we have been developing for some time now, particularly those related to such trending topics as marketing science and machine learning. The offering gained quite a public interest, this current issue of shares we managed to close very quickly on the Polish market, but it is highly probable that before the end of the year we will partner with an investor from abroad. Big Data is a peculiar kind of market segment, where projects developed on the basis of the lean startup (MVP) methodology often don’t hold water. It requires an engineering proficiency, the ability to forecast future requirement for resources and an everlasting propensity to experimenting. It creates value and a competitive advantage. We believe, that only scalable products, which aren’t attached to extensive call centers and client service departments, but defend themselves by providing quality and attention to detail. We often feel the lack of that in Poland – adds Królewski.
Synerise S.A. currently employs nearly 40 IT specialists. Their office is located in the newly opened Malopolska Information Technology Park, of which they are one of the major residents. Synerise is an Honorary Patron of the Polish Artificial Intelligence Association, it cooperates with universities, including AGH University of Science and Technology in Cracow.