The reason why you need to track mobile devices is fundamentally the same as tracking clients in the online world. Specifically, you want to effectively manage marketing campaigns. You will peform better than your competitors when you are able to identify and track clients offline, because there is no doubt that it significantly increases power of mobile advertisement. Synerise uses GPS system to locate mobile devices in real time which helps you to perform efficient strategies.
Short message service (SMS) is a helpful tool to realize marketing strategy. One of the great thing about SMS is that all mobile phones and smartphones are SMS enabled without installing special application, so that this is mobile channel that offers the widest reach possible. Customers can receive a short message with predefined content (coupons, hyperlinks etc.). Synerise, thanks to possibility of integration with SMS sending applications, can not only help you organize and effectively manage sms campaigns but also collect such feedback as who opened your message and when. That's why SMS is great for both - performing campaigns and gathering information about your clients.