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Our business intelligence

We use a set of reliable technologies to cope with huge amount of various data
collected in Synerise to process them in the most efficient way.

Here you can learn about technologies and tools that we have implemented in Synerise to fully bring the online and offline worlds together.

Big data

You get your customer‘s data from many sources, both online and offline. Usually it is fragmetary and
chaotic storage information, simply saying - big data.


To characterize different aspects of big data and to understand possibilities
it offers, the three Vs are helpful: volume, velocity and variety.

How do we deal with big data?

Big data is a set of large and complex information impractical to manage with traditional software tools. Technology which helps to deal with it is devided into two complementary classes: systems that provide operational capabilities for real-time, interactive workloads where data is primarily captured and stored; and systems that provide analytical capabilities for retrospective, complex analysis that may deal with most or all of the data.

Apache Hadoop

To create reliable and fast platform we use Apache Hadoop technology, which provides an efficient way to storage and process incomplete data in various formats (e-mail, GPS signals, data streams from social media and others), and also allows to handle millions of events per second.

Distributed computing

The beauty of Hadoop is that it is designed to efficiently process from terabytes to petabytes of data by connecting many commodity computers together to work in parallel. Data is processed without any loss and in scalable way.

Advantages of using Hadoop

  • We can work on a variety of files and databases.
  • We can store an unlimited amount of data without aggregation, hence it does not lose quality.
  • We can analyze the entire data set.
  • We do not need to delete data.
  • We can easily scale data.

Hadoop is widely used across industries and currently 26% of big companies use this
technology. Among them is Facebook, Twitter, Ebay, Yahoo!, Spotify.

How do we manage huge amount of data?

Synerise stores data in the Hadoop database - named HBase. It is a non-relational, distributed and near linear scalable store, designed to manage extremely large data sets in a fast and efficiently way, in contrary to relational databases.

Speed and efficiency

Synerise also uses Apache Spark and Apache Kafka technologies which enable us to process data in real time. Real-time processing is crucial, because data can be fed into Synerise the moment it is captured, and insights immediately fed back to the user through the dashboard which allows to take appropriate action.

Advanced search

Searching a particular set of data within huge databases may be highly inefficient, unless it‘s done with the use of solutions like the Elasticsearch. We have implemented this technology to offer Synerise‘s customers a bunch of advanced filters, which can be find in the CRM module. Elasticsearch allows using highly sophisticated logical conditions to search data, and is able to show the accurate results after just milliseconds.

Omnichannel platform

Collecting huge volume of data in many types and formats as well as the ability to process
them in the real time is the core of omnichannel.

Differentiated data

Synerise is a coherent ecosystem (web, mobile, offline) open to integration with many external services and systems. That allows you to obtain data from multiple channels and analyze them to prepare the best campaigns.

Such data can include the following:

  • demographics,
  • customer‘s activity online,
  • shopping prefferences,
  • customer‘s activity offline,
  • frequency of transactions,
  • amount of the transactions.

Marketing automation

Choosing Synerise is the first step to effective automation of your marketing strategy and sales model. Our technology will allow you to perform an in-depth analysis of a large quantity of leads, and then to send them personalized and contextual sales messages - all in one place!

Empower your organization

The use of marketing automation makes processes that would have otherwise been performed manually - such as
customer segmentation, customer data integration, and campaign management - much more efficient. Thanks to it
you can focus on the quality of your campaigns or messaging and stronger your communication. With Marketing
Automation you can:

Add dynamic content based on an individual’s specific customer profile. For instance, you can send targeted emails based on website patterns.

Categorize customers and leads by behavioral, transactional, and demographic details. Such dimensions are crucial for segmenting your customers.

Test different variables like email send times, subject headings, and ideas for personalization and develop optimal marketing patterns.

Integrate marketing channels to deliver a comprehensive, cross-platform user experience, which will help you to optimalize conversion.