This is where you can learn about technologies and tools that we have implemented in Synerise to fully bring the online and offline worlds together.
You get your customer‘s data from many sources, both online and offline. It’s usually fragmeted and
chaotic but we organize it so you can use it to drive your business.
To characterize different aspects of big data and to understand possibilities it offers, the three Vs are helpful: volume, velocity and variety.
Many factors contribute to the increase of data volume: transactions, social media, POS, beacons, WiFi, mobile tracking, web tracking. Large amounts of information are the foundation of the value of Big Data. More data means better models - imagine how much better your forecast will look after taking into account 300 factors rather than 5.
The Internet and the of era mobile allows us to collect information on how our customers use our products or services in real-time. Retailers are able to store large histories of customer interactions online and offline. Those who are able to quickly process that information gain a competitive advantage.
Today‘s data comes from all types of formats: structured, numeric data in traditional databases, unstructured text documents, email, video, audio, financial transactions, etc. Managing and merging different varieties of data without losing information is undoubtly a key to any company‘s success.
How do we deal with big data?
Big data is a set of large and complex information that is impractical to manage with traditional software tools. Technology which helps to deal with it is divided into two complementary classes: systems that provide operational capabilities for real-time, interactive workloads where data is primarily captured and stored and systems that provide analytical capabilities for retrospective, complex analysis that may deal with most or all of the data.
To create a reliable and fast platform we use Apache Hadoop technology, which provides an efficient way to store and process data in various formats (e-mail, GPS signals, data streams from social media and others), and also allows us to handle millions of events per second.
The beauty of Hadoop is that it is designed to efficiently process terabytes and even petabytes of data by connecting many commodity computers together to work in parallel. Data is processed without any loss and in a scalable way.
Advantages of using Hadoop
We can work on a variety of files and databases.
We can store an unlimited amount of data without aggregation, hence it does not lose quality.
We can analyze the entire data set.
We do not need to delete data.
We can easily scale data.
Hadoop is widely used across industries and currently 26% of large companies use this technology, with Facebook, Twitter, Ebay, Yahoo!, and Spotify. among them.
How do we manage a huge amount of data?
Synerise stores data in the Hadoop database - named HBase. It is a non-relational, distributed and near linear scalable store, designed to manage extremely large data sets in a fast and efficiently way, contrary to relational databases.
Speed and efficiency
Synerise also uses Apache Spark and Apache Kafka technologies which enable us to process data in real time. Real-time processing is crucial, because data can be fed into Synerise the moment it is captured, and insights are immediately fed back to the user through the dashboard which allows us to take appropriate action.
Searching a particular set of data within huge databases may be highly inefficient, unless it‘s done with the use of solutions like the Elasticsearch. We have implemented this technology to offer Synerise‘s customers many advanced filters, which can be found in the CRM module. Elasticsearch uses highly sophisticated logical conditions to search data, and is able to show accurate results after just milliseconds.
Collecting a huge volume of data in many types and formats as well as the ability to process
them in the real time is the core of Omnichannel.
Synerise is a coherent ecosystem (web, mobile, offline) open to integration with many external services and systems. This allows you to obtain data from multiple channels and analyze them to prepare better campaigns.
Such data can include the following:
online customer activity ,
offline customer activity ,
amount of the transactions.
If you want to build your own integration with Synerise go to:
Choosing Synerise is the first step to effective automation of your marketing strategy and sales model. Our technology will allow you to perform an in-depth analysis of a large quantity of leads, and then to send them personalized and contextual sales messages - all in one place!
Empower your organization
The use of marketing automation makes processes that would have otherwise been performed manually - such as customer segmentation, customer data integration, and campaign management - much more efficient. Thanks to automation you can focus on the quality of your campaigns or messaging and strengthen your communication. With Marketing Automation you can:
Add dynamic content based on an individual’s specific customer profile. For instance, you can send targeted emails based on website patterns.
Categorize customers and leads by behavioral, transactional, and demographic details. Such dimensions are crucial for segmenting your customers.
Test different variables like email send times, subject headings, and ideas for personalization and develop optimal marketing patterns
Integrate marketing channels to deliver a comprehensive, cross-platform user experience, which will help you to optimize conversions.