How to calculate CLV index? Discussion of historical methods

According to popular Pareto principle, up to 80% of revenues in the business can come from just 20% of clients. These values may be different, but the mechanism well describes the situation of many companies, which get a significant amount of their revenues from the special, the most committed group of clients. Each company should […]


Cohort analysis in marketing – how to use it?

Running a successful business is associated means dealing with the need to analyze large amounts of data (big data). No matter what type of business you own, you have to be prepared to explore and explain the behavior of your customers. However, knowing truly useful patterns in data collection requires additional analytical techniques, one of […]