How to calculate CLV index? Discussion of historical methods

According to popular Pareto principle, up to 80% of revenues in the business can come from just 20% of clients. These values may be different, but the mechanism well describes the situation of many companies, which get a significant amount of their revenues from the special, the most committed group of clients. Each company should […]


The right client, time and place – what is omnichannel marketing?

The boundaries between different channels to reach clients has become blurred as never before. Two-way contact between brands and customers is carried out through websites, desktop and mobile e-shops, social media, forums, opinion-makers, mobile applications, gaming consoles, Smart TV’s, as well as real world locations like stores, call centers and elsewhere. To be able to […]