How to calculate CLV index? Discussion of historical methods

According to popular Pareto principle, up to 80% of revenues in the business can come from just 20% of clients. These values may be different, but the mechanism well describes the situation of many companies, which get a significant amount of their revenues from the special, the most committed group of clients. Each company should […]


The first implementation of the BLE (Beacon) technology in the RETAIL segment in Poland

Gino Rossi S.A. has implemented a omnichannel Synerise platform developed by HG Intelligence S.A. ( which allows for the integration of marketing and sales activities online & offline. Synerise platform uses beacons for micro-location solutions. The platform allows for the use of the Bluetooth Low Energy technology not only to communicate current discounts and promotions […]


HG for Simple CP

Following the framework contract which goes into effect on September 1, 2013, we are initiating online activities for the Simple CP S.A. brand. Simple Creative Products is an exclusive fashion brand which has been present on the Polish fashion market since 1993. It uniquely combines simplicity and elegance, at the same time, setting bold trends in fashion. […]