A cover image for a blog post about lead-nurturing. It contains a symbolic basket and icons representing smiling people. One icon is being picked up by a hand in the top part of the picture.

Lead Nurturing Tips for Beginners (and Pros!)

Did you know that only 14% of leads delivered by marketing departments are high quality and sales-ready? This means that sales teams are usually flooded with prospects that aren’t yet convinced to buy. Instead of bothering them with annoying messages, take a step back and plan a lead nurturing campaign that takes a softer approach […]

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A/B Tests Uncovered: Your Way to Read Customers’ Minds

  Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your […]

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Personalization Case Study: How Lower Discounts Made Higher Profits

Promotions, discounts, customer loyalty programs – it’s easy to think that a lowered price is enough to get attention and make the sale. But maybe there’s something else at work? Maybe it’s not the size of the discount but personalizing it for the right group of customers? It’s time to reconsider some basic assumptions that […]

web push notifications, webpush

How to Make Web Push Notifications Work for You

Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will continue to rise even higher. To meet these expectations, you have to keep up to date with what consumers are interested in and what gets their attention. Those born between 1980 and 2000 spend and buy the most, so […]

Marketing is predictable!

Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]