Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will rise even higher. To meet these expectations, we can to keep up to date with what consumers are interested in and what gets their attention. Modern society is defined by online activities, particularly in social media. Users will willingly […]
Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]
Video becomes one of the most important form of Internet marketing and it holds the attention in the virtual world in the 21st century.
Nowadays, you need to get to know your customers, know their needs and perfectly respond to them. So you have to collect information and appropriately use it.
Dynamic content provides customer with relevant marketing content at the right time and place, which is much easier with marketing automation tool.
The combination of storytelling and marketing automation allows to reach customers with content in the right context, time and in an interesting form.
Knowing a truly useful patterns in data collection, requires analytical techniques, one of which is the cohort analysis – check how to use it in marketing.
With marketing automation you will be able to make better decisions for your business and do it all for less time and money.