Did you know that only 14% of leads delivered by marketing departments are high quality and sales-ready? This means that sales teams are usually flooded with prospects that aren’t yet convinced to buy. Instead of bothering them with annoying messages, take a step back and plan a lead nurturing campaign that takes a softer approach […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If you’re in marketing, I’m pretty sure you’ve heard this sentence more than once. But its author, famous advertising pioneer John Wanamaker, lived at the turn of the 20th century, so it doesn’t have to be true anymore. […]
Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your […]
Promotions, discounts, customer loyalty programs – it’s easy to think that a lowered price is enough to get attention and make the sale. But maybe there’s something else at work? Maybe it’s not the size of the discount but personalizing it for the right group of customers? It’s time to reconsider some basic assumptions that […]
Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will continue to rise even higher. To meet these expectations, you have to keep up to date with what consumers are interested in and what gets their attention. Those born between 1980 and 2000 spend and buy the most, so […]
Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]
Video becomes one of the most important form of Internet marketing and it holds the attention in the virtual world in the 21st century.
Nowadays, you need to get to know your customers, know their needs and perfectly respond to them. So you have to collect information and appropriately use it.
Dynamic content provides customer with relevant marketing content at the right time and place, which is much easier with marketing automation tool.
The combination of storytelling and marketing automation allows to reach customers with content in the right context, time and in an interesting form.