Marketing automation and dynamic content

Marketing automation and dynamic content – effective duet!

In the modern e-commerce, with the growth of the customer base, through the use of appropriate techniques and marketing tools, increasing attention is focused not only on a lead generation – acquisition of leads, but lead nurturing. That is nurturing already acquired leads/customers and providing them with relevant marketing content at the right time and […]


Cohort analysis in marketing – how to use it?

Running a successful business is associated means dealing with the need to analyze large amounts of data (big data). No matter what type of business you own, you have to be prepared to explore and explain the behavior of your customers. However, knowing truly useful patterns in data collection requires additional analytical techniques, one of […]


The right client, time and place – what is omnichannel marketing?

The boundaries between different channels to reach clients has become blurred as never before. Two-way contact between brands and customers is carried out through websites, desktop and mobile e-shops, social media, forums, opinion-makers, mobile applications, gaming consoles, Smart TV’s, as well as real world locations like stores, call centers and elsewhere. To be able to […]