Multichannel marketing vs omnichannel

Why Multichannel Marketing Is Not Enough Anymore

The rise of multichannel marketing is a reflection of the fact that audiences are split between an ever-increasing number of devices and platforms. Sharing a marketing message means being where your customers are and they are in lots of places. There are online and offline touchpoints. Some customers prefer to interact with brands in one […]

Marketing is predictable!

Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]