The media is full of advertising content, both high and low quality. Aggressive advertising campaigns with flashy banners, video overlays and pop-up applications sometimes disturb the relative proportions of the content of the website and the advertising content. The problem has deepened with the arrival of digital advertising to the world of mobile devices. This […]
Catchy headline? Check. Clear message? Check. Nice picture? Check. CTA? Check. Seems like you’re ready to go with your new landing page. But before you share it with the world and start counting leads, take a quick final look. You might have missed one or more details that often spoil the effectiveness of your landing […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If you’re in marketing, I’m pretty sure you’ve heard this sentence more than once. But its author, famous advertising pioneer John Wanamaker, lived at the turn of the 20th century, so it doesn’t have to be true anymore. […]
Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your […]
Beacons are establishing themselves in the market and consumers have many questions. Here are some answers to help you learn more about them.