The first implementation of the BLE (Beacon) technology in the RETAIL segment in Poland

Gino Rossi S.A. has implemented a omnichannel Synerise platform developed by HG Intelligence S.A. ( which allows for the integration of marketing and sales activities online & offline. Synerise platform uses beacons for micro-location solutions.


The platform allows for the use of the Bluetooth Low Energy technology not only to communicate current discounts and promotions but also to handle complex business processes such as mobile payments, m-commerce, marketing automation, customer loyalty management and improve customer experience in every channel says Wojciech Chochołowicz, Gino Rossi S.A.’s Director of Marketing.

Gino Rossi S.A. continues implementing innovative IT solutions in its retail and on-line stores as announced at the beginning of the year. Proximity and contextual technologies will allow us to i.a. improve handling loyalty programs through extensive integration with POS systems, improve communication with the clients, execute transactions in the stores quicker, handle complaints, let customers know about current promotions and discounts and obtain information about the availability of products in the stores without the need to directly contact the retailer.

Synerise ( is a Revenue Performance Management system which allows for high sales conversions both off-line and on-line through innovative use of processes such as lead nurturing and programmatic buying. The Synerise platform is dedicated to corporate clients who use various data collection sources.