We are honored to recognize Synerise of Poland as a Microsoft Country Partner of the Year. Synerise has distinguished itself as a top partner, exemplifying the remarkable expertise and innovation we see in our Microsoft partner community to deliver transformative solutions

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Microsoft Inspire award

“The EY Accelerating Entrepreneurs program identifies leading start-ups who show an ability to present new business models and entry ways into markets. This year’s class is already solving big challenges, disrupting their markets and have cutting-edge technologies. We want to prepare these transformative entrepreneurs to expand from their local markets to a position of navigating and leading the world by pursuing their global growth objectives.” - Annette Kimmitt, EY Global Growth Markets Leader

30 Global Innovative and Technology High Growth Start-Ups

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The goal of the AI Awards is to popularize individuals who contribute to the development of advanced big data analysis and artificial intelligence. In 2019, the jury nominated Jarosław Królewski in the Person of the Year category.

AI Awards - Person of the Year – Jarosław Królewski

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AI Awards: Person of the Year – Jarosław Królewski

Jarosław Królewski received a distinction from AGH University of Science and Technology for his outstanding achievements. He started to lecture even before obtaining his degree and created a few new faculties adapted to the reality and needs of contemporary business, such as Social Informatics, E-economy and Digital Marketing.

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Alumnus of the Year 2018

The CEE X-Tech Awards - at the intersection of capital and technology. The organization distinguishes both dynamic, early-stage X-Tech companies as well as top listed companies in Central Eastern Europe. Jury: International VC’s, Institutional Investors, and Pension Funds focused on CEE POLAND CZECH HUNGARY SLOVAKIA BALTICS ROMANIA BULGARIA UKRAINE

CEE x-Tech Awards - AI Innovation of the Year

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Digital Economy - The Most Innovative Polish Study Program

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Digital Poland Foundation turns digital challenges into opportunities for the Polish economy. We position Poland as leading digital innovation hub by promoting cross-industry nationwide initiative and combine forces, connecting topics and creating networks.

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Digital Shaper 2018

Through the Entrepreneur Of The Year® program, EY recognize and celebrate unstoppable entrepreneurs who redefine the way we live, work and play.

EY Entrepreneur of the Year 2018 - Special Award for Jaroslaw Krolewski

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The Krakow Special Economic Zone a.k.a. Krakow Technology Park was established in 1998 as a 'specjalna strefa ekonomiczna' (SSE) under Poland's law, which means greenfield investments somewhere on its 949 hectares or 2,345 acres carry considerable tax exemptions. The public aid for small firms amounts to seventy percent of their outlays and to 60 percent in the case of medium-size companies, while big corporations may get fifty percent. Both investment in fixed assets and job creation entail the massive tax relief. In practice involved businesses pay no corporate income tax (CIT) whatsoever until they recoup the total of their calculated tax relief. For now, time horizon is December 1st, 2020 when the Krakow Special Economic Zone is supposed to expire but its lifespan may yet be extended. Till 2017 the Krakow Technology Park managed to sign up 250 ventures which created 14,700 jobs.

Kraków Special Economic Zone – 20th Anniversary Price - Best Startup

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Synerise was recognized as the Leader of Lesser Poland in 2018 for their contribution to the development of the region, supporting local communities and innovations in the field of artificial intelligence.

Leader of Lesser Poland – Best Enterprise of 2018 in Lesser Poland

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Synerise became a finalist in the Retail Award Partner of the Year 2018 category. The winners were selected from over 2,600 participants from 115 countries.

Microsoft Global Retail Award 2018 Runner Up

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Best New Partnership title from Microsoft Poland.

Microsoft New Poland Partner of the Year 2017

Best Partnership title from Microsoft Poland.

Microsoft Poland Partner of the Year 2018

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Microsoft Poland Partner of the Year 2019

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The New Europe 100 list is about individuals from the region who are changing the world and improving people's lives with ideas that scale up in the digital world. It's about those who, with their courage for innovation, new-tech expertise, unique skills, and social outreach, are having a global impact. This list is both about people and their big ideas. We will seek and bring together personalities whose actions drive them and us to a better future.

New Europe 100 by Respublica, Google, Financial Times

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Synerise received a distinction for the implementation of the omnichannel platform with beacon technology in the retail sector. Retail Evolution Award is an award granted for the most interesting devices, products and services operating in the retail sector.

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Retail Evolution Award 2016 by RetailNet

During “TIME” 11th Economic Forum – 5G networks for industry 4.0, awards were handed to companies and individuals who are exceptionally engaged in the development of the telecommunications, electronic and energetic market in Poland and globally. Synerise is proud to belong to this exclusive group.

TIME 11th Economic Forum – Polish ICT Company of the Year

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Awards

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Ready to step up?&nbsp;

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We have recently published <a href="https://arxiv.org/pdf/2003.04094.pdf" target="_blank" rel="noopener noreferrer nofollow">paper</a> about fashion retrieval. During our research ‪we achieved 54.8 mAP, 72.9 Acc@20 on Street2Shop and 47.3 Acc@1, 79.0 Acc@20 on DeepFashion dataset‬ - establishing new state-of-the-art results for both. We would like to share with You some ideas directly from our AI Lab. &nbsp;In the last 3 years, there's been a flood of research papers in AI and Machine Learning published by Chinese universities and companies. Strong incentives from government and industry, combined with the challenges of scale (almost 1.4Bn citizens) push the frontier of research in China forward at an impressive pace.Although the topics are quite diverse, there is a category of papers which are overrepresented when compared to western research institutions' output. The papers cover various topics, but their possible applications are common: mass surveillance. [10],[9],[2],[6],[1],[5],[8]One of the most popular applications of AI, is that of Person Re-Identification - which is linking the photos/videos from CCTV cameras to identities of citizens. As you can imagine, the task is quite challenging, due to various factors:<ul><li>cameras have different quality</li><li>angles, lighting &amp; visibility conditions vary</li><li>people can be partially occluded</li><li>people change clothes, put on hats, can wear sunglasses etc.</li><li>people travel between different areas, so location information is of limited usability</li><li>human body is capable of many different poses and movements</li><li>much more variety is present in the real-world compared to synthetic datasets.</li></ul>While tracking the progress made by China is scary, yet fascinating, can their state-sponsored research be re-purposed to directly benefit the end-user?In our paper [7] we propose an approach adapted from mass surveillance, which with some modifications, outperforms all prior research in fashion visual search.The problem of fashion retrieval / visual search sounds simple - given a user-made photo of a clothing item, automatically pick most similar clothes from a store's assortment. The user may take a photo of his/her friend, a photo of an item in a store, or upload a photo found in the Internet.<figure class="image"><img src="/uploads/92ee67516f1146168fea60107f1c34a0.jpeg"></figure>&nbsp;<figure class="image"><img src="/uploads/5793287d0e2a4bae8a40682d0bbafcb2.png"></figure>Intuitively, representation learning should "distill the essence of visual identity and similarity" of objects, and disregard all modifications &amp; transformations of input, which do not change similarity or identity.Some examples of transformations which do not change visual identity/similarity:<ul><li>facial expressions - while they can deform the face, they do not change a person's identity</li><li>clothes deformability - a crumpled sweater is still the same sweater</li><li>lighting, brightness, contrast, etc. - objects remain the same, while they look different</li><li>view angles, rotations, focal length, image resolution - they change the photo, but have no effect on the objects themselves</li></ul><figure class="image"><img src="/uploads/8ae1a1e73de046cdb5dce5e855441abe.png"><figcaption>Source: BU-3DFE dataset facial expressions</figcaption></figure>There are a lot more real-world transformations which can confuse ML models, but are naturally disregarded by people when evaluating "identity" or "similarity", e.g. weather conditions, mechanical transformations etc. Visual representation learning aims to be resistant to these transformations.<figure class="image"><img src="/uploads/4a37856354f74898924e4da893425c42.png"></figure>When it comes to fashion, we're interested in vector representations of clothes, where the same "fashion item" gets the same or similar vectors, regardless of where, when and how the photo was taken. In contrast, when it comes to mass surveillance, we'd be interested in vector representations of people, where the same person get the same or similar vectors, regardless of where, when and how the photo was taken, what the person was wearing and what pose they were photographed in.The two use-cases sound so much alike, that it's quite surprising that very little intellectual cross-pollination has happened between these areas until now.<figure class="image"><img src="/uploads/1fdf689c8630407f8b9518e8bba76c8e.png"></figure><figure class="image"><img src="/uploads/d3cf849c83bd444c9351600402016bb8.png"></figure>In our paper [7], we identify the similarities and differences between fashion and mass surveillance in depth. Then we successfully transfer latest research from Person Re-Identification to fashion retrieval for visual search.While the Person ReID models require some adjustments to work well on fashion datasets, the final results are quite extraordinary. Our best approach outperforms all prior published research in fashion retrieval and establishes new state-of-the art results on two commonly used datasets - DeepFashion and Street2Shop. The best model described in the paper is a foundation of our Visual Search product at Synerise, trained on our massive proprietary datasets.<figure class="image"><img src="/uploads/cde7e5214f1c4ba7861baee6a9ec6b68.png"></figure><figure class="image"><img src="/uploads/54c57fc3db5046e79c3d2fcd1649a23f.png"></figure>What's especially worth noting, is that our strong baseline model is much simpler than some of the recent fashion-specific approaches. The simplicity is apparent with regard to architecture, training procedure and computational resources required.This should serve as a reminder that good foundations, proper abstractions and picking the right problem to solve are often key to unlocking significant progress in research. As unlikely as it sounds, fashion and surveillance have a lot in common when thinking in the framework of representation learning.Here are some example results of our best model:<figure class="image"><img src="/uploads/57b12ba51c29453ea8be59a3150d2cca.png"></figure><figure class="image"><img src="/uploads/14f26899d7854cc0acef6c2da7829a6c.png"></figure><figure class="image"><img src="/uploads/3a15b5daf21840d39ada7f9e9eae3e2d.png"></figure><figure class="image"><img src="/uploads/454482facc9a42e3adb645e0ddd9f5e2.png"></figure>For more details &amp; nice pictures check out our paper with the appendix: [7].Jacek Dąbrowski / Jarek Krolewski[1] Dong, C. et al. 2019. DeepMEF: A Deep Model Ensemble Framework for Video Based Multi-modal Person Identification. Proceedings of the 27th ACM International Conference on Multimedia (Nice, France, Oct. 2019), 2531–2534.[2] Guo, Y. et al. 2019. Multi-Scale Convolutional Recurrent Neural Network with Ensemble Method for Weakly Labeled Sound Event Detection. 2019 8th International Conference on Affective Computing and Intelligent Interaction Workshops and Demos (ACIIW) (Sep. 2019), 1–5.[3] Kuang, Z. et al. 2019. Fashion Retrieval via Graph Reasoning Networks on a Similarity Pyramid. arXiv:1908.11754 [cs]. (Aug. 2019).[4] Kucer, M. and Murray, N. 2019. A Detect-Then-Retrieve Model for Multi-Domain Fashion Item Retrieval. CVPR Workshops. 10.[5] Nie, J. et al. 2019. Understanding personality of portrait by social embedding visual features. Multimedia Tools and Applications. 78, 1 (Jan. 2019), 727–746.[6] Song, W. et al. 2019. Partial Attribute-Driven Video Person Re-Identification. 2019 IEEE 31st International Conference on Tools with Artificial Intelligence (ICTAI) (Nov. 2019), 539–546.[7] Wieczorek, M. et al. 2020. A Strong Baseline for Fashion Retrieval with Person Re-Identification Models. arXiv:2003.04094 [cs]. (Mar. 2020).[8] Wu, L. et al. 2019. A Neural Influence Diffusion Model for Social Recommendation. Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval (Paris, France, Jul. 2019), 235–244.[9] Zhang, X. et al. 2019. TVV: Real-Time Visual Identity and Tracking with Edge Computing. Proceedings of the 2019 International Conference on Embedded Wireless Systems and Networks (Beijing, China, Mar. 2019), 419–424.[10] Zhang, Z. et al. 2018. Billion-Scale Network Embedding with Iterative Random Projection. 2018 IEEE International Conference on Data Mining (ICDM) (Nov. 2018), 787–796.

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Fashion retrieval is the challenging task of finding an exact match for fashion items contained within an image. Difficulties arise from the fine-grained nature of clothing items, very large intra-class and inter-class variance. Additionally, query and source images for the task usually come from different domains - street photos and catalogue photos respectively. Due to these differences, a significant gap in quality, lighting, contrast, background clutter and item presentation exists between domains. As a result, fashion retrieval is an active field of research both in academia and the industry.  Inspired by recent advancements in Person Re-Identification research, we adapt leading ReID models to be used in fashion retrieval tasks. We introduce a simple baseline model for fashion retrieval, significantly outperforming previous state-of-the-art results despite a much simpler architecture. We conduct in-depth experiments on Street2Shop and DeepFashion datasets and validate our results. Finally, we propose a cross-domain (cross-dataset) evaluation method to test the robustness of fashion retrieval models.

A Strong Baseline for Fashion Retrieval with Person Re-Identification Models

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Our Latest Scientific Paper With State-of-the-art results

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Synerise cooperates with Orange Polska, the market leader in mobile telecommunications, internet and data transmission, by supporting their digital transformation and providing customers with the best experience of using modern technologies. Synerise solutions help Orange acquire and retain satisfied customers, driving an increase in the share of digital channels in overall sales.

Building better customer experience and growth in e-commerce

Case study

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leroy 6

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A high degree of flexibility, the possibility of implementing multiple omnichannel scenarios and fast time-to-market give the chain an advantage in digital channels.

increase in the average basket value when containing recommended products

LEROY MERLIN implements digital innovation with Synerise

Retail case study

At Synerise we've mastered remote work as we've always been open to it and more than 10% of our staff is 100% remote on a daily basis, reaching us from different parts of the world through Microsoft Teams, Slack and other platforms.&nbsp;What's more, the team employed on site (in the offices in Warsaw, Krakow, Poznan) has always had the possibility of unlimited remote work. All employees had to do was tell their team leader in advance and let the rest of the team know before that they were planning a home office on a given day. In this way, each of our employees has experience in working from outside the office.&nbsp;However, even though we all know how to handle remote work, the current scenario is brand new to us. More than 220 of us are working from homes right now, and we have to make sure we’re doing it the best way possible.See what we do to keep motivation up!&nbsp;<h3>How do we deal with remote work in Synerise? &nbsp;</h3>We have decided to organize mandatory updates from each department daily to keep our employees informed and motivated. We present use cases, new implementations, client stories and inspirations that everyone can follow. This solution not only affects greater team visibility, but also helps us all to stay in sync - and helps us to learn something new about the company and Synerise capabilities.&nbsp;Each day from Monday to Friday, we meet virtually on Teams to discuss the most important things and to listen to each other. For 30 minutes, every member of the team has a chance to participate in the most exciting things we do as a company each day. &nbsp;<figure class="image"><img src="/uploads/bd1bc9a3c1bc42b6b19dfb5c292359d7.jpeg"><figcaption>An example of remote work at&nbsp;Synerise&nbsp;- a daily 30-minute inspiration call with dozens of people from across the company joining in&nbsp;</figcaption></figure>Such summaries are extremely valuable since we often tend to focus on the work of our own department. Thanks to these calls, we have the opportunity to look at the work of others, share ideas, be up to date and eventually even work out new things.&nbsp;In addition, each business team (in IT we do it always!), has implemented daily scrum sessions. We gather online at 11:00 to talk about current tasks and prioritization.&nbsp;But what, apart from group online meetings, can we do to mobilize ourselves to be even more productive?&nbsp;<h3>Ways to Defeat a Lack of Motivation&nbsp;</h3>Have you ever wondered which job levels work remotely the most frequently? &nbsp;According to data from <a href="https://www.owllabs.com/hubfs/Owl%20Labs%202019%20State%20of%20Remote%20Work%20Report%20PDF.pdf" target="_blank" rel="noopener noreferrer nofollow">Owl Labs’ 2019 State of Remote Work</a> report, jobs with the greatest percentage of remote workers are people hired at C-Level. &nbsp;Our current situation is giving everyone a chance to see what it’s like to be a senior manager. &nbsp;However, data gathered in this report also shows some doubts about “home offices”. It shows that managers whose employees work remotely usually face the following concerns:&nbsp;<figure class="image"><img src="/uploads/1af89c6e9be346a3b1e5b1de4db1afa6.jpg"></figure>Let's consider how to facilitate your daily work from home and be our own “remote manager”, encouraging us to not be distracted:&nbsp;1. Set a place to work - Of course, this does not have to be an office or separate work room; all you need is a neat desk or table without too much clutter. Most people prefer not to work on the couch to avoid the temptation to be too lazy. &nbsp;However, if this is your favorite place, allowing you to relax and focus, feel free to work here too. Whatever works, right? 😊&nbsp;2. Work out your daily routine - Do not work non-stop, for 24 hours, on weekends. We know that the laptop is tempting and so is working "after hours" instead of when you should be available to the rest of the team.&nbsp;Divide your day into working hours and non-working hours that you will devote to your family or hobby (of course, a hobby realized in this case from home). Try to start and finish work at the same hours every day; also avoid eating dinner in front of the computer.&nbsp;Also, try to dress as for work. Your morning should be like going to the office: eat breakfast, shower, get dressed normally, change position at work as you normally would. You can start at your desk, move to the kitchen and back again. The bedroom is never a good option. Take breaks for family talks — after all, in the office you also have time for small talk with your colleagues.&nbsp;3. Focus on clear communication – During our everyday work it's much easier for us to make contact with a colleague sitting at the desk next to us and talk about whatever’s keeping you busy at the time. Even if you can’t do it right away, there’s always a coffee break not too far away.&nbsp;At the moment, however, we do not have such an opportunity, so let's make sure that the emails we send and other forms of discussing projects are clear and specific.&nbsp;<h3>Tips and Tricks from Synerise Collegues&nbsp;</h3>&nbsp;These tips are just the basics. If you are interested in some more clever hacks for improving your working comfort and efficiency, check what our coworkers say:&nbsp;<figure class="image"><img src="/uploads/afbcba0b52854fa5b874aeb964985d5b.jpg"></figure><h3>Summing Up&nbsp;</h3>Take care of yourself but pay attention to the quality of your work. Remote work is the future standard so let's all try to learn something from our current situation.&nbsp;We hope that our advice will prove to be helpful and the transition to remote work, even for long periods, will be trouble-free and rewarding. &nbsp;

At Synerise we've mastered remote work as we've always been open to it and more than 10% of our staff is 100% remote on a daily basis, reaching us from different parts of the world through Microsoft Teams, Slack and other platforms.&nbsp;What's more, the team employed on site (in the offices in Warsaw, Krakow, Poznan) has always had the possibility of unlimited remote work. All employees had to do was tell their team leader in advance and let the rest of the team know before that they were planning a home office on a given day. In this way, each of our employees has experience in working from outside the office.&nbsp;However, even though we all know how to handle remote work, the current scenario is brand new to us. More than 220 of us are working from homes right now, and we have to make sure we’re doing it the best way possible.See what we do to keep motivation up!&nbsp;<h3>How do we deal with remote work in Synerise? &nbsp;</h3>We have decided to organize mandatory updates from each department daily to keep our employees informed and motivated. We present use cases, new implementations, client stories and inspirations that everyone can follow. This solution not only affects greater team visibility, but also helps us all to stay in sync - and helps us to learn something new about the company and Synerise capabilities.&nbsp;Each day from Monday to Friday, we meet virtually on Teams to discuss the most important things and to listen to each other. For 30 minutes, every member of the team has a chance to participate in the most exciting things we do as a company each day. &nbsp;<figure class="image"><img src="/uploads/bd1bc9a3c1bc42b6b19dfb5c292359d7.jpeg"></figure>An example of remote work at&nbsp;Synerise&nbsp;- a daily 30-minute inspiration call with dozens of people from across the company joining in&nbsp;Such summaries are extremely valuable since we often tend to focus on the work of our own department. Thanks to these calls, we have the opportunity to look at the work of others, share ideas, be up to date and eventually even work out new things.&nbsp;In addition, each business team (in IT we do it always!), has implemented daily scrum sessions. We gather online at 11:00 to talk about current tasks and prioritization.&nbsp;But what, apart from group online meetings, can we do to mobilize ourselves to be even more productive?&nbsp;<h3>Ways to Defeat a Lack of Motivation&nbsp;</h3>Have you ever wondered which job levels work remotely the most frequently? &nbsp;According to data from <a href="https://www.owllabs.com/hubfs/Owl%20Labs%202019%20State%20of%20Remote%20Work%20Report%20PDF.pdf">Owl Labs’ 2019 State of Remote Work</a> report, jobs with the greatest percentage of remote workers are people hired at C-Level. &nbsp;Our current situation is giving everyone a chance to see what it’s like to be a senior manager. &nbsp;However, data gathered in this report also shows some doubts about “home offices”. It shows that managers whose employees work remotely usually face the following concerns:&nbsp;<figure class="image"><img src="/uploads/1af89c6e9be346a3b1e5b1de4db1afa6.jpg"></figure>Let's consider how to facilitate your daily work from home and be our own “remote manager”, encouraging us to not be distracted:&nbsp;1. Set a place to work - Of course, this does not have to be an office or separate work room; all you need is a neat desk or table without too much clutter. Most people prefer not to work on the couch to avoid the temptation to be too lazy. &nbsp;However, if this is your favorite place, allowing you to relax and focus, feel free to work here too. Whatever works, right? 😊&nbsp;2. Work out your daily routine - Do not work non-stop, for 24 hours, on weekends. We know that the laptop is tempting and so is working "after hours" instead of when you should be available to the rest of the team.&nbsp;Divide your day into working hours and non-working hours that you will devote to your family or hobby (of course, a hobby realized in this case from home). Try to start and finish work at the same hours every day; also avoid eating dinner in front of the computer.&nbsp;Also, try to dress as for work. Your morning should be like going to the office: eat breakfast, shower, get dressed normally, change position at work as you normally would. You can start at your desk, move to the kitchen and back again. The bedroom is never a good option. Take breaks for family talks — after all, in the office you also have time for small talk with your colleagues.&nbsp;3. Focus on clear communication – During our everyday work it's much easier for us to make contact with a colleague sitting at the desk next to us and talk about whatever’s keeping you busy at the time. Even if you can’t do it right away, there’s always a coffee break not too far away.&nbsp;At the moment, however, we do not have such an opportunity, so let's make sure that the emails we send and other forms of discussing projects are clear and specific.&nbsp;<h3>Tips and Tricks from Synerise Collegues&nbsp;</h3>&nbsp;These tips are just the basics. If you are interested in some more clever hacks for improving your working comfort and efficiency, check what our coworkers say:&nbsp;<figure class="image"><img src="/uploads/afbcba0b52854fa5b874aeb964985d5b.jpg"></figure><h3>Summing Up&nbsp;</h3>Take care of yourself but pay attention to the quality of your work. Remote work is the future standard so let's all try to learn something from our current situation.&nbsp;We hope that our advice will prove to be helpful and the transition to remote work, even for long periods, will be trouble-free and rewarding. &nbsp;

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Due to the current situation related to coronavirus, on 5th of March, as one of the first companies in Poland, we have decided to arrange remote work for all employees.   We believe in the effectiveness and social responsibility of this change but it’s not a radical departure from our previous day-to-day activities. Lots of Synerise People work remotely every day since we cooperate in various offices all over the world.   However, we know that working from home, especially at the scale of the whole company, can be a real challenge. That’s why we’ve decided to share our knowledge about good remote work practices. 

How We Deal With Remote Work at Synerise

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