A new view on Synerise Segmentation
Segments are one of the vital marketing tools at the marketer's disposal that helps businesses better understand their target audience.
Segments are one of the vital marketing tools at the marketer's disposal that helps businesses better understand their target audience. The more significant amount of customer data translates into better knowledge about them and makes it easier to create more customized segments. Understanding how to leverage and use this data effectively in communication is critical to the success of implemented actions.
Today we want to present you with the new developments introduced in the segmentation module and inspire you with some use cases, but first, let us remind you why segmentation is a core for your business operations.
What are the business benefits of segmentation?
- Target customers with specific needs and wants,
- Save time and money - you know who you want to reach with what message,
- Keeping data fresh and up-to-date,
- Increase customer satisfaction by getting the right people at the right time in the right communication channel,
- Effective customer acquisition and retention.
New segmentation view
We have created a new segmentation view for your convenience, allowing you to build segments more seamlessly.
We have improved the Synerise segmentation builder, making it more intuitive and easier to use. It is currently presented in the beta version, so you can check out the new view right away by selecting it from the menu on the left-hand side. It is essential to know that using the new builder will also make changes to existing segments previously created with the current builder.
The older builder is still available, so you are free to choose which one you want to use. However, we encourage you to test the new improvements.
There is one more update we want to share with you that opens up new possibilities for exporting segmentation.
We have streamlined how you view and export segments so you can do it even faster and smoother. From now on, you can view segments as a table, change the chart type, and export segmentation chart data directly from the Segmentation view without having to go to dashboards to use these functionalities. The variety of formats in which segmentation can be exported allows for subsequent convenient processing and analysis of the results.
Get inspired by our latest Use Cases
Propensity-based customer segmentation
This use case describes the process of creating a segmentation based on the score of the propensity prediction.
The average number of transactions per month
Learn how to create segmentation that allows you to divide your clients into segments based on the average number of transactions per month.
Source of traffic on the webpage
Learn how to create a segmentation that allows you to understand the split of traffic to your services between mobile and web.
Gender-based promotions can effectively advertise and sell your goods and services. Learn how to create a promotion for customers based on gender using segmentation.
Recommendation for new and returning users
To ensure the most enjoyable customer experience, it's a good idea to differentiate the designed campaigns among customers who meet specific criteria. For example, this could be differentiated based on the level of customer activity in the app. From this use case, you will learn how to create segments for brand new and returning customers.