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Culture and Goals for 2019-2022 - A Commentary From The CEO

10 min read
Synerise Culture

Synerise is Polish company conducting commercial activities and research and development works in the field of Big Data and AI (Artificial Intelligence). It cooperates with international corporations representing various market sectors, in particular Retail, Finance, Telco and eCommerce industries, and research and development organizations around the world.

The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. - Kjell Anders Nordström & Jonas Ridderstråle

One of the key and strategic directions of the company's development for 2019-2022 is the investment and expansion of competencies in the field of intelligent systems, with particular emphasis on practical implementations of the solutions being developed. 

We strive to make Synerise a humble, modest but courageous organisation. We understand that "homogeneity" is the biggest enemy for business. The company today is a combination of many sophisticated personalities, interdisciplinary minds that feed on challenges, the joy of discovering and building values based on merits and the unwillingness to duplicate patterns. When Synerise was created about 5 years ago, we believed that modern companies that want to build their advantages on intelligence, smartness and optimisation, need tools that are always able to provide them with solutions that keep up with today's science, marry innovations, are permanently state-of-the-art and question reality.

Transformations of large companies are expensive and long-lasting. At Synerise, we are sure that there is no need to build a revolution that extends over months to build huge competitive advantages and provide clients with effective and efficient solutions. From the beginning, we wanted to build a powerful ecosystem that accelerates digital transformations. Today, Synerise fully controls data processing and is one of the few companies in the world develops its database storage written "from scratch". We have a great AI team and lots of experience in Big Data, which allows us to build solutions that can solve real-time problems of companies without any vendor-locks. We do not hide that we are an engineering company, offensively introducing new products, often opposing huge IT corporations with knowledge and skills.

We believe that this approach today is able to legitimise the best technology companies in the world, regardless of size and assets. We want to avoid a strategy where we associate clients with long-term contracts for a partnership approach, where an appropriate level of empathy makes our clients' perspective and our own perspective become one with common goals.

We believe that our solutions should provide clients with value immediately, and dialogue between domain and technological knowledge should be protected by appropriate results (KPI and ROI). We do not bind customers with contracts, giving them the opportunity to cancel our services at any time. We think that we have some of the best people in the world in our specialties (Big Data, AI), so we value the worth of our products and their work, but not at the expense of investments of our partners and clients. Transparency, meritocracy and objectivity guide us in every aspect of our actions. Nothing is perfect and innovative at the same time.


Only the right passion, consistency and intellectual experiments will make some organisations remain or become leaders and others followers. We want the reliability, but also the romantic vision of information technology and new technologies, to force organisations to be driven by innovations and proper tactics and to go beyond their comfort zone. In the future, each company will be in some way a technology company, eliminating fossilized forms of knowledge management and research.

We are still a young company, but with a great vision devoid of rose-colored lenses, so common in the startup community. We love to corrupt and destroy paradigms but we admit transparently to mistakes, but at the same time we move ever forward. Our vision is bold, because the word "comprehensive" that characterizes our products in the world of the technology industry deters competitors. They feel anxiety, lack of quality, if they do not have huge assets in the form of financial reserves.

It does not have to be this way. We believe that companies can not afford to experiment with thousands of solutions on the market, can not afford to buy software from large IT corporations that are not designed with common sense and are a conglomeration of random acquisition of market solutions. We also believe that the market will consolidate. Moreover, lack of control over data processing, AI and being "ever-evolving" in one place will eliminate also many young startups.

We are tech artists and revolutionists. We disrupt business by relentlessly challenging tech status quo. We democratize technology of the future with our focus on ever evolving, state of the art innovation. We craft smart, all-in-one tech, data science and AI packed platform and solutions to unlock unprecedented growth for our clients. We are team of diverse and bold people that want to constantly outgrow themselves and to margin their intellect. - Synerise Team

Synerise is now a place, an island that supplies solutions and a guarantee that your your organization will be ready to receive ready-made recipes for success and your end-customers will always be deeply understood. Synerise also gives what is partly provided by huge consultancy companies today: speed and decisions in real time, and thus the power to execute. We are confident that our solution consolidation model is right, because it does not place limits on our clients. Selective solutions make organizations stop understanding the relationships between data and lose the possibility of real-time functioning. They are heterogeneous. This heterogeneity means that companies make bad decisions. Today, Synerise is a collection of all the necessary solutions for growth, unrivaled in the complexity that they allow. It's an all-in-one ecosystem. We believe that the lack of Synerise will soon be a cost for companies. Quality is a derivative of the value of the intellect, and the time to make decisions, to provide value is inversely proportional to the certainty and quality of knowledge that you have.

What are our core values and behaviours we live by?

Together with Synerise team, we were wondering last couple years, what should be crucial for building organisation nowadays. We picked up 6 main areas and goals which we want to follow in our daily routines. That is not who we are in 100%, but who we have agreed we want to be:


  • When we communicate, discuss and make the decisions we use facts and our best knowledge
  • We apply our best knowledge, skills and experience to develop the best possible quality solution
  • We reach for the knowledge of our colleagues and other teams to use it as a team
  • We learn from our mistakes and we commit not to repeat any mistake twice
  • We continuously develop our knowledge, skills and competencies, in both our field (specialization) and the areas in which the company is growing

Courage to disrupt

  • We put into question the universally accepted assumptions, rules and practices to propose better, more innovative solutions
  • We take deliberate risks when delivering innovations. We understand that not all innovations will become successful and we accept the fact
  • We define constantly new directions, experiment, test them and move on


  • We propose solutions in which are included others needs and interests (clients, partners, team members, society)
  • We apply good practices about delivering feedback when expressing opinions about people, we refer to their behaviour and its consequences
  • We communicate openly with people without understatements and always face to face
  • We have a freedom to freely express our emotions and needs


  • We do not lie - we do not present events and behaviors from the past and reality differently than it was
  • We keep our commitments
  • We deliver solutions that are valuable for our clients, partners and society


  • We, employees and leaders, together and one by one, bear the consequences of our actions without blaming others
  • We took full responsibility for all resources our stakeholders entrust us, including data, information, time, effort, money
  • We are responsible for our words
  • We plead guilty to a mistake
  • We own Synerise future through our freedom, creativity and aour choices and we are accountable for the impact we make

What impact we want to make?

For Clients

We partner with our clients to make them ready to embrace technological liberation and to integrate it into their business models so they delight customers, outpace competitors and realise outstanding value in a fast and scalable way.

For Employees

We encourage our employees to be brave and fast. We empower our employees to dare greatly, to never work, drop every routine, to ever-evolve by stretching boundaries of what’s possible both personally and professionally. We want our employees to inspire others to live great quality live.

For Partners

We bring the innovation capabilities to create new kind of partnerships with your customers to deliver GROWTH in a short time on the consumer market

For Society

We solve innovation debt of societies in a conscious and responsible way by providing open ecosystem of top-notch tech, data science and AI solutions.

Today, the economy is based on imagination and wherever unconventional thinking wins, Synerise excels. We believe that one day systems that are dominated by the "hand crafted rules" paradigm will fade away. Modern technologies will reduce the time needed to make manual, repeatable, static decisions will relieve people of hated routines.