Thanks to marketing automation software capabilities, prospects and customers are presented with a consistent and integrated experience based on the omnichannel approach. However, marketing automation benefits come at a price of certain challenges connected with the first steps in using MA. Here’s a short list of each—check it out to avoid unpleasant surprises and focus […]
Gino Rossi S.A. has implemented a multichannel Synerise platform. which allows for the integration of marketing and sales activities on-line & off-line. The implementation of Synerise Platform with Kontakt.io beacons in almost 100 stores of Gino Rossi Group is the biggest, commercial deployment of this technology in the CEE retail sector.