<p>Companies with omnichannel strategies retain on average 89% of their customers.</p><p>To be able to communicate effectively in these new circumstances, marketers need to provide customers with consistent messages in all communication channels. This is where the<strong>omnichannel strategy</strong>becomes essential. The goal is to understand what individual recipients want from a brand at a specific time and place. Let’s take a closer look at these three components: customers, time and place.</p><h3>Customers</h3><p>Customers are at the center of&nbsp;<a href="https://synerise.com/blog/why-multichannel-marketing-is-not-enough"><strong>omnichannel communication</strong></a>. You want to reach them by creating appropriate messages for each location where they may interact with your brand. It is estimated that a client who encounters a product in several different locations is twice as valuable as the one whose relationship with the brand is based on a single channel. It is important to know and understand their needs and lifestyles to provide them with consistent information.</p><h3>Time</h3><p>To create the best customer experience with our brand, you should provide them with relevant information right when they want it. It is good to know at which moment they are interested in a particular product and in what circumstances they engage with your message. In all these situations, you can draw their attention by using the appropriate communication medium.</p><h3>Place</h3><p>You need to be where your clients are – and they move in an increasing number of spaces. The&nbsp;<i>omnichannel marketing</i>&nbsp;objective is to make contact with the client at the right place with different forms of contact like e-mail, SMS, push notifications, etc. The context of this contact is very important. Are they at work or at home? Using a laptop or smartphone? Different situations require the use of different media.</p><h3>How to conduct an effective omnichannel campaign?</h3><h4>1. Create a database of your&nbsp;customers</h4><p>The first step in implementing the&nbsp;<a href="https://synerise.com/blog/3-elements-consider-in-omnichannel-strategy">omnichannel strategy</a>&nbsp;is to gather all of your customer data in one place. This includes both information that they leave through web browsing as well as data from real-world activities likes transactional data and store visits. This allows you to better serve your customers with personalized messages. In addition, it allows you to run campaigns in an efficient manner. The best way to use this data is with platforms that are able to analyze huge amounts of unstructured information from various sources, i.e. big data. This is precisely Synerise’s function.&nbsp;<br>&nbsp;</p><h4>2. Measure the behavior of your&nbsp;clients</h4><p>To engage your customers you need to know who they are: where they come from, their gender, how old they are, how they shop, etc. Knowing more about them really means having access to data about them. The use of appropriate indicators lead sellers to answer important questions about their potential audience. Did the number of purchases increase after a campaign? What channel will help to encourage the target market to visit the nearest store? Brands works best when they are able to interpret omnichannel data because they make better use of statistics to attract the attention of clients.</p><figure class="image"><img src="/uploads/5f56998dd5c44a8eb778b65b585f32fa.png"></figure><h4>3. Discover the important moments in the customer journey</h4><p>A customer journey is the path that they take from their first contact with your product. It is both about the decisions they make and through which channels they are reached. Regardless of the industry in which you work, tracking the relationship between the client with the product will help you discover important moments in his activity. Such a moment may be a signal that the client is moving away from your business, or, on the contrary, the contact is moving to a higher level. This is an appropriate time to send a message that will engage your audience.</p><h4>4. Send personalized messages</h4><p>Knowing more about customer behavior and the stage of their relationships with your brand allows you to better communicate with them. Customers don’t want to receive irrelevant messages, which they treat as spam and only encourage them to disengage with you. Adjusting the content of your message to their needs is essential. If they have recently searched for a specific brand of TV, offer a discount with a personalized email message. If they come into your store, send a push message inviting them to approach the appropriate position or a link to complete a product description. You can be sure that the personalized message will not be treated as spam or intrusion on your part.</p><h4>5. Use marketing automation</h4><p>To be able to send such personalized information, you need special tools that support marketing automation. Even a whole team of marketers cannot track the activities of thousands of customers in your database. The amount of data involved would be overwhelming and sending messages based on that data would be even more time consuming. With marketing automation the process of selecting and sending content takes place without your participation</p><h3>The combination of online and offline</h3><p>Omnichannel&nbsp;is a big change in the sales process and a great opportunity for your business. To use it, it is important that you have information about the activities of your clients, both from the virtual world and the real one. Collecting information about online consumer interests is not a problem. Thanks to cookies, all &nbsp;actions are logged when they visit your online store, or are look elsewhere for products.</p><p>But in order to uncover all aspects of customer behavior, you need to know how they function offline. You can take huge steps towards this goal through the deployment of BLE technology (Bluetooth Low Energy) and beacons. With these transmitters, you can track when customers walk past your store, when they walk inside and where they stop and linger. Through collecting information from the online and offline you get a better understand of what they want – immediate and relevant information no matter where they are or what device they’re using.</p>

<p>Companies with omnichannel strategies retain on average 89% of their customers.</p><p>To be able to communicate effectively in these new circumstances, marketers need to provide customers with consistent messages in all communication channels. This is where the<strong>omnichannel strategy</strong>becomes essential. The goal is to understand what individual recipients want from a brand at a specific time and place. Let’s take a closer look at these three components: customers, time and place.</p><h3>Customers</h3><p><br>Customers are at the center of&nbsp;<strong>omnichannel communication</strong>. You want to reach them by creating appropriate messages for each location where they may interact with your brand. It is estimated that a client who encounters a product in several different locations is twice as valuable as the one whose relationship with the brand is based on a single channel. It is important to know and understand their needs and lifestyles to provide them with consistent information.</p><h3>Time</h3><p><br>To create the best customer experience with our brand, you should provide them with relevant information right when they want it. It is good to know at which moment they are interested in a particular product and in what circumstances they engage with your message. In all these situations, you can draw their attention by using the appropriate communication medium.</p><h3>Place</h3><p><br>You need to be where your clients are – and they move in an increasing number of spaces. The&nbsp;<i>omnichannel marketing</i>&nbsp;objective is to make contact with the client at the right place with different forms of contact like e-mail, SMS, push notifications, etc. The context of this contact is very important. Are they at work or at home? Using a laptop or smartphone? Different situations require the use of different media.</p><h3>How to conduct an effective omnichannel campaign?</h3><h4>1. Create a database of your&nbsp;customers</h4><p>The first step in implementing the&nbsp;<a href="https://synerise.com/multichannel-marketing-not-enough-anymore/">omnichannel strategy</a>&nbsp;is to gather all of your customer data in one place. This includes both information that they leave through web browsing as well as data from real-world activities likes transactional data and store visits. This allows you to better serve your customers with personalized messages. In addition, it allows you to run campaigns in an efficient manner. The best way to use this data is with platforms that are able to analyze huge amounts of unstructured information from various sources, i.e. big data. This is precisely Synerise’s function.</p><h4>2. Measure the behavior of your&nbsp;clients</h4><p>To engage your customers you need to know who they are: where they come from, their gender, how old they are, how they shop, etc. Knowing more about them really means having access to data about them. The use of appropriate indicators lead sellers to answer important questions about their potential audience. Did the number of purchases increase after a campaign? What channel will help to encourage the target market to visit the nearest store? Brands works best when they are able to interpret omnichannel data because they make better use of statistics to attract the attention of clients.</p><figure class="image"><img src="/uploads/5f56998dd5c44a8eb778b65b585f32fa.png"></figure><h4>3. Discover the important moments in the customer journey</h4><p>A customer journey is the path that they take from their first contact with your product. It is both about the decisions they make and through which channels they are reached. Regardless of the industry in which you work, tracking the relationship between the client with the product will help you discover important moments in his activity. Such a moment may be a signal that the client is moving away from your business, or, on the contrary, the contact is moving to a higher level. This is an appropriate time to send a message that will engage your audience.</p><h4>4. Send personalized messages</h4><p>Knowing more about customer behavior and the stage of their relationships with your brand allows you to better communicate with them. Customers don’t want to receive irrelevant messages, which they treat as spam and only encourage them to disengage with you. Adjusting the content of your message to their needs is essential. If they have recently searched for a specific brand of TV, offer a discount with a personalized email message. If they come into your store, send a push message inviting them to approach the appropriate position or a link to complete a product description. You can be sure that the personalized message will not be treated as spam or intrusion on your part.</p><h4>5. Use marketing automation</h4><p>To be able to send such personalized information, you need special tools that support marketing automation. Even a whole team of marketers cannot track the activities of thousands of customers in your database. The amount of data involved would be overwhelming and sending messages based on that data would be even more time consuming. With marketing automation the process of selecting and sending content takes place without your participation</p><h3>The combination of online and offline</h3><p>Omnichannel&nbsp;is a big change in the sales process and a great opportunity for your business. To use it, it is important that you have information about the activities of your clients, both from the virtual world and the real one. Collecting information about online consumer interests is not a problem. Thanks to cookies, all &nbsp;actions are logged when they visit your online store, or are look elsewhere for products.</p><p>But in order to uncover all aspects of customer behavior, you need to know how they function offline. You can take huge steps towards this goal through the deployment of BLE technology (Bluetooth Low Energy) and beacons. With these transmitters, you can track when customers walk past your store, when they walk inside and where they stop and linger. Through collecting information from the online and offline you get a better understand of what they want – immediate and relevant information no matter where they are or what device they’re using.</p>

omnichannel1.png

The boundaries between different channels to reach customers have become blurred like never before. Companies using omnichannel marketing retain, on average, 89% of their customers. Two-way communication between brands and customers is carried out through websites, online stores, social media, forums, mobile applications and smart devices as well as brick-and-mortar stores, call centers and elsewhere.

The Right Customer, Time and Place–What Is Omnichannel Marketing

<p><strong>Segmentation is the key to your company’s success&nbsp;</strong>Segmentation allows you to create groups of clients who share a common trait. This allows you to better understand their needs and select appropriate marketing activities. Be warned – well-prepared segmentation is difficult. It should go beyond the templates that fit everyone and create groups based on individual criteria. If you put in the right about time and effort, you can reap huge rewards. Let’s see how others have done it.</p><h3>SwayChic</h3><p>SwayChic, an online store offering women’s clothing, challenged itself to increase revenues from existing clients with optimized email campaigns. After preliminary tests, the company divided its clients into segments based on collected behavioral data.</p><p>Among many indicators, the company chose two that they believed were essential to carrying out a successful campaign. The first was how the time the message was received influenced client behavior. They created three groups to which messages were sent at 5 AM, 10 AM and 5 PM. This made it possible to discover that in their case campaigns sent in the evenings are usually the most opened.</p><p>The second aspect was the shopping story. Here the sample segments consisted of people who in the past have made one purchase, three purchases or have not bought anything for a long time. This allows the company to differentiate a few non-active clients and address them with suitable campaigns to re-engage them.</p><p>The effect? The company carried out 12 optimized email campaigns to the appropriate client segments with these results:</p><ul><li>OR Increased by 40%;</li><li>CTR doubled;</li><li>profit from each campaign tripled.</li></ul><h3>Doggyloot – segmentation has no limits</h3><p>Doggyloot is an online shop for dog owners. Instead of sending campaigns to human customers, they are addressed to … pets, even sending them birthday greetings. Personalization is based on the dogs’ data, not their owners’. Here registration is useful – you need to ask one simple question – how big is your dog? This short answer allows you to prepare more accurate email campaigns.</p><p>It is known that a Rottweiller needs different products than poodles. The offer of a huge bone will not work for a 5-pound dog. This simple procedure allowed an increase in the CTR in the group of owners of big dogs by 410%, compared to the CTR in campaigns dedicated to all dogs. An even better result was achieved by the campaign concerning dogs’ birthday greetings – here CTR increased by 750% and daily sales of products to selected breeds jumped by 16%.</p><h3>Johnny Cupcakes – quality counts</h3><p>Johnny Cupcakes – a confectioneries chain and the owner of an online store with T-shirts and accessories, had over 80,000 client email addresses. In their campaigns, each subscriber always got the same message and so it was not a very efficient operation. The owners realized that they needed to make tailored campaigns and so they began to collect information from social media profiles and used to it create customer segments based on common characteristics.</p><p>This simple step had these results:</p><ul><li>CTR increased by 42%;</li><li>conversion increased by 123%;</li><li>income from the campaign increased by 141%.</li></ul><h3>Eventful</h3><p>Eventful is a service that allows clients to search for and keep track of upcoming events, such as festivals, concerts, films, etc. Here segmentation was based on personalizing emails based on customer interest in a particular artist. They used information collected through cookies. This data was used to create a recommendations system based on demonstrated interests and preferences. In addition, they created a system of event notifications adjusted to visitor interests. These changes had the following results:</p><ul><li>reactivation of unused accounts increased by 400%;</li><li>OR increased by 26%;</li><li>CTR increased by 97%.</li></ul><h3>Intermix</h3><p>Intermix – This fashion store for women divided their clients into three segments. They analyzed their past buying behavior, the average value of purchases, email opening rate and clicks on links within them. In this way they created segments:</p><ul><li>VIP – clients spending the most, following the latest trends in fashion;</li><li>Outlet customers – who are motivated to purchase by special sales;</li><li>Customers of certain brands – which are characterized by loyalty to specific brands, but also pay attention to prices.</li></ul><p>Using these three segments, they could send relevant messages with the right offers to the right customers. So the VIP group received invitations to exclusive events and meetings with designers, while the other group received a 30% or 15% discount. These actions&nbsp;<a href="https://synerise.com/blog/10-solutions-for-online-store-that-increase-sales">increased the store’s annual revenue&nbsp;</a>by 15%.</p><figure class="image"><img src="/uploads/eb1d4a9a8ed04155ad620d8e6877dab6.jpg"></figure><h3>See the results of segmentation for yourself</h3><p>Analyzing these examples, we can see that proper segmentation is the path of the increased sales. But do not forget that every business is unique and demands its own strategy. This means creating segments that are unique to the needs of a particular industry.</p><p>It is important to ask a lot of questions and work in the team. This will help you to choose a small group of data which you should focus on. Remember that the number of segmentation criteria should have up to 5-7 conditions to be successful. Hence, it is important to include only the most important indicators that will draw the most important conclusions. In the process of the selection criteria, and the analysis of very large databases, BI systems that will be equipped with modules for automatic segmentation of clients are invaluable.</p><figure class="image"><img src="/uploads/6f3f299667f74039809bb1e32534dd52.png"></figure>

<p><strong>Segmentation is the key to your company’s success&nbsp;</strong>Segmentation allows you to create groups of clients who share a common trait. This allows you to better understand their needs and select appropriate marketing activities. Be warned – well-prepared segmentation is difficult. It should go beyond the templates that fit everyone and create groups based on individual criteria. If you put in the right about time and effort, you can reap huge rewards. Let’s see how others have done it.</p><h3>SwayChic</h3><p>SwayChic, an online store offering women’s clothing, challenged itself to increase revenues from existing clients with optimized email campaigns. After preliminary tests, the company divided its clients into segments based on collected behavioral data.</p><p>Among many indicators, the company chose two that they believed were essential to carrying out a successful campaign. The first was how the time the message was received influenced client behavior. They created three groups to which messages were sent at 5 AM, 10 AM and 5 PM. This made it possible to discover that in their case campaigns sent in the evenings are usually the most opened.</p><p>The second aspect was the shopping story. Here the sample segments consisted of people who in the past have made one purchase, three purchases or have not bought anything for a long time. This allows the company to differentiate a few non-active clients and address them with suitable campaigns to re-engage them.</p><p>The effect? The company carried out 12 optimized email campaigns to the appropriate client segments with these results:</p><ul><li>OR Increased by 40%;</li><li>CTR doubled;</li><li>profit from each campaign tripled.</li></ul><h3>Doggyloot – segmentation has no limits</h3><p>Doggyloot is an online shop for dog owners. Instead of sending campaigns to human customers, they are addressed to … pets, even sending them birthday greetings. Personalization is based on the dogs’ data, not their owners’. Here registration is useful – you need to ask one simple question – how big is your dog? This short answer allows you to prepare more accurate email campaigns.</p><p>It is known that a Rottweiller needs different products than poodles. The offer of a huge bone will not work for a 5-pound dog. This simple procedure allowed an increase in the CTR in the group of owners of big dogs by 410%, compared to the CTR in campaigns dedicated to all dogs. An even better result was achieved by the campaign concerning dogs’ birthday greetings – here CTR increased by 750% and daily sales of products to selected breeds jumped by 16%.</p><h3>Johnny Cupcakes – quality counts</h3><p>Johnny Cupcakes – a confectioneries chain and the owner of an online store with T-shirts and accessories, had over 80,000 client email addresses. In their campaigns, each subscriber always got the same message and so it was not a very efficient operation. The owners realized that they needed to make tailored campaigns and so they began to collect information from social media profiles and used to it create customer segments based on common characteristics.</p><p>This simple step had these results:</p><ul><li>CTR increased by 42%;</li><li>conversion increased by 123%;</li><li>income from the campaign increased by 141%.</li></ul><h3>Eventful</h3><p>Eventful is a service that allows clients to search for and keep track of upcoming events, such as festivals, concerts, films, etc. Here segmentation was based on personalizing emails based on customer interest in a particular artist. They used information collected through cookies. This data was used to create a recommendations system based on demonstrated interests and preferences. In addition, they created a system of event notifications adjusted to visitor interests. These changes had the following results:</p><ul><li>reactivation of unused accounts increased by 400%;</li><li>OR increased by 26%;</li><li>CTR increased by 97%.</li></ul><h3>Intermix</h3><p>Intermix – This fashion store for women divided their clients into three segments. They analyzed their past buying behavior, the average value of purchases, email opening rate and clicks on links within them. In this way they created segments:</p><ul><li>VIP – clients spending the most, following the latest trends in fashion;</li><li>Outlet customers – who are motivated to purchase by special sales;</li><li>Customers of certain brands – which are characterized by loyalty to specific brands, but also pay attention to prices.</li></ul><p>Using these three segments, they could send relevant messages with the right offers to the right customers. So the VIP group received invitations to exclusive events and meetings with designers, while the other group received a 30% or 15% discount. These actions&nbsp;<a href="https://synerise.com/10-solutions-for-your-online-store-that-will-increase-sales/">increased the store’s annual revenue&nbsp;</a>by 15%.</p><figure class="image"><img src="/uploads/eb1d4a9a8ed04155ad620d8e6877dab6.jpg"></figure><h3>See the results of segmentation for yourself</h3><p>Analyzing these examples, we can see that proper segmentation is the path of the increased sales. But do not forget that every business is unique and demands its own strategy. This means creating segments that are unique to the needs of a particular industry.</p><p>It is important to ask a lot of questions and work in the team. This will help you to choose a small group of data which you should focus on. Remember that the number of segmentation criteria should have up to 5-7 conditions to be successful. Hence, it is important to include only the most important indicators that will draw the most important conclusions. In the process of the selection criteria, and the analysis of very large databases, BI systems that will be equipped with modules for automatic segmentation of clients are invaluable.</p><figure class="image"><img src="/uploads/6f3f299667f74039809bb1e32534dd52.png"></figure>

how-segmentation-can-boost-profits.jpg

Accumulated data concerning sales are not always useful but it’s always tempting to use them in reports. The number of visits, time spent on the website, total income, etc. – these are numbers that look good, but information that can be used to your benefit comes from more detailed data that you can get through customer segmentation.

How Segmentation Can Boost Your Profits

<p>Poles aged fifteen and over have almost 19&nbsp;million smartphones. In the I am mobi&nbsp;2015 report, we learn that Poles aged fifteen and over have almost nineteen million smartphones. This number is increasing every year and is a sign of a global trend. This moment is reaching a critical mass that will drive its own growth. This is what is driving more companies than every before to turn to this market and take advantage of the potential of this connected mass of customers. Let’s take a look at three fundamental principles of effective mobile marketing to this audience.</p><p>Let’s start with the answer to the question of just what&nbsp;<a href="https://synerise.com/blog/how-to-leverage-mobile-marketing-for-ecommerce">mobile marketing</a>&nbsp;is. In simple words it can be described as a process that uses mobile devices to identify, stimulate and satisfy customer needs. Mobile marketing campaigns can be implemented with a number of tools: SMSs, MMSs, Bluetooth technology (NFC – Near Field Communication), beacons, applications and mobile services. There are many possibilities but how do you implement them effectively?</p><figure class="image"><img src="/uploads/504b49805b92476c955fbaff4b2b8eae.png"></figure><h3>1. User Friendly Interface</h3><p>When designing a mobile advertising campaign, you should keep in mind the context in which it will be implemented. This is connected primarily with the fact that mobile devices are used in various conditions, like at work during a coffee break, before going to bed and immediately after waking up, while waiting in a queue or while stuck in a traffic. These different conditions affect the time and way the smartphone or tablet is used. The way that smartphones, tablets and traditional PCs are used differs a lot. To learn more about this, refer to the ComScore Device Essentials study, where you can find a chart that shows how Britons consume digital content over breakfast or during their commute to work.</p><p>The size of these devices and their limitations plays an important role. Despite the fact that phone screens are getting bigger, they are still small compared to other devices. When designing an advertising message, for example a push notification, you have to take this into consideration and be sure that recipients will be able to interact with it. Requiring multiple clicks or the introduction of large amounts of text will not work in this context. Projects that you address to mobile customer should be simple and easy to navigate and their content must be concise and clear.</p><h3>2. SOLOMO – community, location, mobility</h3><p>This strange-sounding word is an abbreviation of Social, Local and Mobile. Overall, this is a term for the idea of creating mobile applications that will be able to use information about location and reasons why a customer is present at a given place. The essence of SOLOMO is the personalization of offers and services implemented on the basis of such data like purchase histories or actions taken in social media. Research shows that mobile clients are far more likely to click on advertisements based on location.</p><p>The analysis provided by the Local Search Association shows that the CTR of campaigns based on geolocation may be twice as high as campaigns that do not use location-based services. The smartphone is a device that accompanies us everywhere. Therefore, providing the client with a promotional coupon while shopping may increase the chance of the message being opened and the offer being used.</p><h3>3. The use of mobile technology to analyze the offline world</h3><p>The mobile market is an area of rapid change. Just think about what your phone looked like a few years ago. Today, you probably own a device equipped with a large screen and an impressive set of communication technologies like WiFi, LTE, Bluetooth and NFC and maybe even biometrics. There are now even more “smart” devices now as well with things like watches entering the connected world.</p><p>The way we use applications is changing. Bill Bishop, director of Brick Meets Click, says that the percentage of people using the app purchase increased from 21% in 2013 to 41% in 2014. Mobile shoppers use their device for checking prices, using coupons, searching for and publishing opinions about products or even barcode scanning and product payment.</p><p>Remember that a few years ago the phone was mainly used for making calls and sending messages. These changes in the consumer behaviour require a reaction from vendors. If you want to run an effective mobile marketing campaign, it should be open to new solutions, bu what kind? First of all, responsive websites built according to the principles of Responsive Web Design dynamically adapt their appearance to the size of the device that they are being viewed on. An example of such a website is the online shop of Gino Rossi.</p><p>Beacons are a new and important technology. They are simple transmitters that use Bluetooth to help you reach clients in a specific location. Integrating beacons with mobile applications – for example, from your store – and adding them into an omnichannel marketing platform like Synerise will allow you to create effective mobile campaigns and drive sales.</p><p>The ideas mentioned here are just the tip of the marketing iceberg. Trends and technologies change very rapidly and the commercial landscape can shift under your feet if you don’t see the changes coming first. These ideas provide a good starting point for introducing the field of contemporary mobile marketing campaigns.</p>

<p>Poles aged fifteen and over have almost 19&nbsp;million smartphones. In the I am mobi&nbsp;2015 report, we learn that Poles aged fifteen and over have almost nineteen million smartphones. This number is increasing every year and is a sign of a global trend. This moment is reaching a critical mass that will drive its own growth. This is what is driving more companies than every before to turn to this market and take advantage of the potential of this connected mass of customers. Let’s take a look at three fundamental principles of effective mobile marketing to this audience.</p><p>Let’s start with the answer to the question of just what&nbsp;<a href="https://synerise.com/embracing-mobile-marketing-critical-component-business-success/">mobile marketing</a>&nbsp;is. In simple words it can be described as a process that uses mobile devices to identify, stimulate and satisfy customer needs. Mobile marketing campaigns can be implemented with a number of tools: SMSs, MMSs, Bluetooth technology (NFC – Near Field Communication), beacons, applications and mobile services. There are many possibilities but how do you implement them effectively?</p><figure class="image"><img src="/uploads/504b49805b92476c955fbaff4b2b8eae.png"></figure><h3>1. User Friendly Interface</h3><p>When designing a mobile advertising campaign, you should keep in mind the context in which it will be implemented. This is connected primarily with the fact that mobile devices are used in various conditions, like at work during a coffee break, before going to bed and immediately after waking up, while waiting in a queue or while stuck in a traffic. These different conditions affect the time and way the smartphone or tablet is used. The way that smartphones, tablets and traditional PCs are used differs a lot. To learn more about this, refer to the ComScore Device Essentials study, where you can find a chart that shows how Britons consume digital content over breakfast or during their commute to work.</p><p>The size of these devices and their limitations plays an important role. Despite the fact that phone screens are getting bigger, they are still small compared to other devices. When designing an advertising message, for example a push notification, you have to take this into consideration and be sure that recipients will be able to interact with it. Requiring multiple clicks or the introduction of large amounts of text will not work in this context. Projects that you address to mobile customer should be simple and easy to navigate and their content must be concise and clear.</p><h3>2. SOLOMO – community, location, mobility</h3><p>This strange-sounding word is an abbreviation of Social, Local and Mobile. Overall, this is a term for the idea of creating mobile applications that will be able to use information about location and reasons why a customer is present at a given place. The essence of SOLOMO is the personalization of offers and services implemented on the basis of such data like purchase histories or actions taken in social media. Research shows that mobile clients are far more likely to click on advertisements based on location.</p><p>The analysis provided by the Local Search Association shows that the CTR of campaigns based on geolocation may be twice as high as campaigns that do not use location-based services. The smartphone is a device that accompanies us everywhere. Therefore, providing the client with a promotional coupon while shopping may increase the chance of the message being opened and the offer being used.</p><h3>3. The use of mobile technology to analyze the offline world</h3><p>The mobile market is an area of rapid change. Just think about what your phone looked like a few years ago. Today, you probably own a device equipped with a large screen and an impressive set of communication technologies like WiFi, LTE, Bluetooth and NFC and maybe even biometrics. There are now even more “smart” devices now as well with things like watches entering the connected world.</p><p>The way we use applications is changing. Bill Bishop, director of Brick Meets Click, says that the percentage of people using the app purchase increased from 21% in 2013 to 41% in 2014. Mobile shoppers use their device for checking prices, using coupons, searching for and publishing opinions about products or even barcode scanning and product payment.</p><p>Remember that a few years ago the phone was mainly used for making calls and sending messages. These changes in the consumer behaviour require a reaction from vendors. If you want to run an effective mobile marketing campaign, it should be open to new solutions, bu what kind? First of all, responsive websites built according to the principles of Responsive Web Design dynamically adapt their appearance to the size of the device that they are being viewed on. An example of such a website is the online shop of Gino Rossi.</p><p>Beacons are a new and important technology. They are simple transmitters that use Bluetooth to help you reach clients in a specific location. Integrating beacons with mobile applications – for example, from your store – and adding them into an omnichannel marketing platform like Synerise will allow you to create effective mobile campaigns and drive sales.</p><p>The ideas mentioned here are just the tip of the marketing iceberg. Trends and technologies change very rapidly and the commercial landscape can shift under your feet if you don’t see the changes coming first. These ideas provide a good starting point for introducing the field of contemporary mobile marketing campaigns.</p>

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The use of mobile devices continues to grow at incredible rates – mobile devices are becoming increasingly popular everywhere. To visualize it let’s look on some stats.

3 Trends in Mobile Marketing That Will Support Your Sales

<p>The added value comes from the fact that we can determine the exact position of a customer and send dedicated messages in a real-time.</p><p>46% of retailers have launched beacon programs in 2015, up from 15% in 2014.</p><p>Recently, beacons have become a part of many discussions about new technologies. We hear a lot about the applications of these little transmitters in various industries. They help to sell, they navigate where GPS loses its capabilities, they support the tourism industry, hotel industry and others. Because they send a signal to a&nbsp;<a href="https://synerise.com/blog/3-trends-mobile-marketing-that-support-sales">Bluetooth mobile devices</a>that almost everyone has, they can be used as a kind of trigger that sends targeted, contextual messages.&nbsp;</p><h3><strong>Common concerns</strong></h3><p>Beacons are a new and, for many, unfamiliar technology. There are often questions about the security of data and surveillance. Most consumers don’t know much about how beacons actually work and what they really do.</p><p>Entrepreneurs or investors should also consider the issue of data collection and storage. Is it worth investing in new, untested solutions? Are potential clients sufficiently educated to use this kind of technology and will they be comfortable with it?</p><p>Here are some answers to common questions about beacons.</p><h3>1. How is data secured in a beacon infrastructure?</h3><p>Firstly, you should know that beacons themselves do not collect or store data. Beacons are not “intelligent” machines, so they can neither store nor send our data. Beacons only send out a signal that is detected by smart devices in its range that have an app installed.</p><p>The application then sends a signal to the management system of the advertising campaign: “user ID number entered into the shop X”. Nothing more. Beacon communications use encrypted ID numbers, and data is not exposed. The system uses the relevant databases, decodes the information sent by the beacon, later identifies the specific client and adapts to their profile message, for example: “Good morning, Ann, use today’s 20% discount on any item”.</p><p>We must remember that in order to receive such information, while installing the application, we need to agree to receive commercial messages. In doing so, users make information about themselves available.</p><h3>2. Do beacons “track” people? Are app users under surveillance?</h3><p>Information about your clients’ buying behavior is accessible only by the owner of the brand, the company to which their client made the data available. We should be aware that at a time when almost everyone has a smartphone, we are constantly broadcasting our location. Much more threatening to our privacy are things like video surveillance systems in commercial buildings or settlements.</p><h3>3. Will beacons spam users with notifications?</h3><p>No. Messages from companies or institutions can only reach clients who have installed a particular app on their smartphones and agreed to receive commerical messages and have Bluetooth enabled. This constitutes consent for a brand to communicate with customers. No brand wants to put off customers by sending too many messages in a given time period.</p><figure class="image"><img src="/uploads/0629c2d4c7bf49b4a7a8680180dec1d4.png"></figure><h3>4. Is the public ready for beacon solutions and does the technology allow for real, measurable benefits?</h3><p>These days, consumer are sophisticated shoppers. They are familiar with using technology to help them find the best prices and product choices. Anything that makes shopping more convenient is easily adopted. Of course consumer education from businesses, institutions and innovative companies is essential. Accepting beacons as part of the retail landscape is also supported by the development of technology. Soon BLE (Bluetooth Low Energy) will be enabled by default in new smartphones due to its low energy consumption. The number of devices with systems that support BLE will also increase. The goal is to establish a relationship with customers that allows for the regular use of the application.</p><h3>5. Is it too early to think about the implementation of beacons in your company?</h3><p>Marketing based on beacons to many entrepreneurs seems to be a question mark for the future. But the sooner you become familiar with the technology, the better. We’re not past the early adopter stage and beacons are going mainstream. In addition, the number of messages sent through beacons (push messages) is still relatively small and still growing. Beacons should be on the list of any business looking to enhance communication channels with consumers. Given the well-known fact that acquiring new customers is much more expensive than retaining existing ones, beacons are the ideal solution for anyone who understands that customer service is the new marketing.</p><h3>6. How likely is it that existing and new customers will install the application?</h3><p>Let’s see what the data says. According to research by Sarah Johnson (Credit Donkey) in March 2015: 52% of Americans have confirmed that for a voucher of $1 they are willing to give you their email address, 26% could give an address, 54% – date of birth, 71% – postal code. So you do not need much to encourage clients to download the application to engage with beacons. Ensuring the application stays installed and active is a different matter and depends on the quality of the content you deliver.</p><p>To sum up, the use of beacons is sure to increase going forward and consumers will become more familiar and confortable with them. Deloitte Research shows that by the end of 2015, one-third of stores in the US and about 20% in the UK will implement solutions that will use beacons. In the end, a similar trend will occur in Poland as well. It is worth being engaged with beacons now, while the market is still new, in order to later be able to benefit from experience while others are just starting out.</p>

<p>The added value comes from the fact that we can determine the exact position of a customer and send dedicated messages in a real-time.</p><p>46% of retailers have launched beacon programs in 2015, up from 15% in 2014.</p><p>Recently, beacons have become a part of many discussions about new technologies. We hear a lot about the applications of these little transmitters in various industries. They help to sell, they navigate where GPS loses its capabilities, they support the tourism industry, hotel industry and others. Because they send a signal to a&nbsp;<a href="https://synerise.com/3-trends-in-mobile-marketing-that-will-support-your-sales/">Bluetooth mobile devices</a>that almost everyone has, they can be used as a kind of trigger that sends targeted, contextual messages.&nbsp;</p><h3><strong>Common concerns</strong></h3><p>Beacons are a new and, for many, unfamiliar technology. There are often questions about the security of data and surveillance. Most consumers don’t know much about how beacons actually work and what they really do.</p><p>Entrepreneurs or investors should also consider the issue of data collection and storage. Is it worth investing in new, untested solutions? Are potential clients sufficiently educated to use this kind of technology and will they be comfortable with it?</p><p>Here are some answers to common questions about beacons.</p><h3>1. How is data secured in a beacon infrastructure?</h3><p>Firstly, you should know that beacons themselves do not collect or store data. Beacons are not “intelligent” machines, so they can neither store nor send our data. Beacons only send out a signal that is detected by smart devices in its range that have an app installed.</p><p>The application then sends a signal to the management system of the advertising campaign: “user ID number entered into the shop X”. Nothing more. Beacon communications use encrypted ID numbers, and data is not exposed. The system uses the relevant databases, decodes the information sent by the beacon, later identifies the specific client and adapts to their profile message, for example: “Good morning, Ann, use today’s 20% discount on any item”.</p><p>We must remember that in order to receive such information, while installing the application, we need to agree to receive commercial messages. In doing so, users make information about themselves available.</p><h3>2. Do beacons “track” people? Are app users under surveillance?</h3><p>Information about your clients’ buying behavior is accessible only by the owner of the brand, the company to which their client made the data available. We should be aware that at a time when almost everyone has a smartphone, we are constantly broadcasting our location. Much more threatening to our privacy are things like video surveillance systems in commercial buildings or settlements.</p><h3>3. Will beacons spam users with notifications?</h3><p>No. Messages from companies or institutions can only reach clients who have installed a particular app on their smartphones and agreed to receive commerical messages and have Bluetooth enabled. This constitutes consent for a brand to communicate with customers. No brand wants to put off customers by sending too many messages in a given time period.</p><figure class="image"><img src="/uploads/0629c2d4c7bf49b4a7a8680180dec1d4.png"></figure><h3>4. Is the public ready for beacon solutions and does the technology allow for real, measurable benefits?</h3><p>These days, consumer are sophisticated shoppers. They are familiar with using technology to help them find the best prices and product choices. Anything that makes shopping more convenient is easily adopted. Of course consumer education from businesses, institutions and innovative companies is essential. Accepting beacons as part of the retail landscape is also supported by the development of technology. Soon BLE (Bluetooth Low Energy) will be enabled by default in new smartphones due to its low energy consumption. The number of devices with systems that support BLE will also increase. The goal is to establish a relationship with customers that allows for the regular use of the application.</p><h3>5. Is it too early to think about the implementation of beacons in your company?</h3><p>Marketing based on beacons to many entrepreneurs seems to be a question mark for the future. But the sooner you become familiar with the technology, the better. We’re not past the early adopter stage and beacons are going mainstream. In addition, the number of messages sent through beacons (push messages) is still relatively small and still growing. Beacons should be on the list of any business looking to enhance communication channels with consumers. Given the well-known fact that acquiring new customers is much more expensive than retaining existing ones, beacons are the ideal solution for anyone who understands that customer service is the new marketing.</p><h3>6. How likely is it that existing and new customers will install the application?</h3><p>Let’s see what the data says. According to research by Sarah Johnson (Credit Donkey) in March 2015: 52% of Americans have confirmed that for a voucher of $1 they are willing to give you their email address, 26% could give an address, 54% – date of birth, 71% – postal code. So you do not need much to encourage clients to download the application to engage with beacons. Ensuring the application stays installed and active is a different matter and depends on the quality of the content you deliver.</p><p>To sum up, the use of beacons is sure to increase going forward and consumers will become more familiar and confortable with them. Deloitte Research shows that by the end of 2015, one-third of stores in the US and about 20% in the UK will implement solutions that will use beacons. In the end, a similar trend will occur in Poland as well. It is worth being engaged with beacons now, while the market is still new, in order to later be able to benefit from experience while others are just starting out.</p>

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Beacons are not complicated devices. They can send a limited number of parameters such as a user ID and the distance from your mobile device.

6 Questions to Dispel Your Doubts About Beacons

<p>Feed <strong>your brain</strong> with interesting content</p>

Artificial Inteligence

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<p>We have recently published <a href="https://arxiv.org/pdf/2003.04094.pdf" target="_blank" rel="noopener noreferrer nofollow"><strong>paper</strong></a> about fashion retrieval. During our research ‪we achieved 54.8 mAP, 72.9 Acc@20 on Street2Shop and 47.3 Acc@1, 79.0 Acc@20 on DeepFashion dataset‬ - establishing new state-of-the-art results for both. We would like to share with You some ideas directly from our AI Lab. &nbsp;</p><p>In the last 3 years, there's been a flood of research papers in AI and Machine Learning published by Chinese universities and companies. Strong incentives from government and industry, combined with the challenges of scale (almost 1.4Bn citizens) push the frontier of research in China forward at an impressive pace.</p><p>Although the topics are quite diverse, there is a category of papers which are overrepresented when compared to western research institutions' output. The papers cover various topics, but their possible applications are common: mass surveillance. [10],[9],[2],[6],[1],[5],[8]</p><p>One of the most popular applications of AI, is that of Person Re-Identification - which is linking the photos/videos from CCTV cameras to identities of citizens. As you can imagine, the task is quite challenging, due to various factors:</p><ul><li>cameras have different quality</li><li>angles, lighting &amp; visibility conditions vary</li><li>people can be partially occluded</li><li>people change clothes, put on hats, can wear sunglasses etc.</li><li>people travel between different areas, so location information is of limited usability</li><li>human body is capable of many different poses and movements</li><li>much more variety is present in the real-world compared to synthetic datasets.</li></ul><p>While tracking the progress made by China is scary, yet fascinating, can their state-sponsored research be re-purposed to directly benefit the end-user?</p><p>In our paper [7] we propose an approach adapted from mass surveillance, which with some modifications, outperforms all prior research in fashion visual search.</p><p>The problem of fashion retrieval / visual search sounds simple - given a user-made photo of a clothing item, automatically pick most similar clothes from a store's assortment. The user may take a photo of his/her friend, a photo of an item in a store, or upload a photo found in the Internet.</p><figure class="image"><img src="/uploads/92ee67516f1146168fea60107f1c34a0.jpeg"></figure><p>&nbsp;</p><figure class="image"><img src="/uploads/5793287d0e2a4bae8a40682d0bbafcb2.png"></figure><p>Intuitively, representation learning should "distill the essence of visual identity and similarity" of objects, and disregard all modifications &amp; transformations of input, which do not change similarity or identity.</p><p>Some examples of transformations which do not change visual identity/similarity:</p><ul><li>facial expressions - while they can deform the face, they do not change a person's identity</li><li>clothes deformability - a crumpled sweater is still the same sweater</li><li>lighting, brightness, contrast, etc. - objects remain the same, while they look different</li><li>view angles, rotations, focal length, image resolution - they change the photo, but have no effect on the objects themselves</li></ul><figure class="image"><img src="/uploads/8ae1a1e73de046cdb5dce5e855441abe.png"><figcaption>Source: BU-3DFE dataset facial expressions</figcaption></figure><p>There are a lot more real-world transformations which can confuse ML models, but are naturally disregarded by people when evaluating "identity" or "similarity", e.g. weather conditions, mechanical transformations etc. Visual representation learning aims to be resistant to these transformations.</p><figure class="image"><img src="/uploads/4a37856354f74898924e4da893425c42.png"></figure><p>When it comes to fashion, we're interested in vector representations of clothes, where the same "fashion item" gets the same or similar vectors, regardless of where, when and how the photo was taken. In contrast, when it comes to mass surveillance, we'd be interested in vector representations of people, where the same person get the same or similar vectors, regardless of where, when and how the photo was taken, what the person was wearing and what pose they were photographed in.</p><p>The two use-cases sound so much alike, that it's quite surprising that very little intellectual cross-pollination has happened between these areas until now.</p><figure class="image"><img src="/uploads/1fdf689c8630407f8b9518e8bba76c8e.png"></figure><figure class="image"><img src="/uploads/d3cf849c83bd444c9351600402016bb8.png"></figure><p>In our paper [7], we identify the similarities and differences between fashion and mass surveillance in depth. Then we successfully transfer latest research from Person Re-Identification to fashion retrieval for visual search.</p><p>While the Person ReID models require some adjustments to work well on fashion datasets, the final results are quite extraordinary. Our best approach outperforms all prior published research in fashion retrieval and establishes new state-of-the art results on two commonly used datasets - DeepFashion and Street2Shop. The best model described in the paper is a foundation of our Visual Search product at Synerise, trained on our massive proprietary datasets.</p><figure class="image"><img src="/uploads/cde7e5214f1c4ba7861baee6a9ec6b68.png"></figure><figure class="image"><img src="/uploads/54c57fc3db5046e79c3d2fcd1649a23f.png"></figure><p>What's especially worth noting, is that our strong baseline model is much simpler than some of the recent fashion-specific approaches. The simplicity is apparent with regard to architecture, training procedure and computational resources required.This should serve as a reminder that good foundations, proper abstractions and picking the right problem to solve are often key to unlocking significant progress in research. As unlikely as it sounds, fashion and surveillance have a lot in common when thinking in the framework of representation learning.</p><p>Here are some example results of our best model:</p><figure class="image"><img src="/uploads/57b12ba51c29453ea8be59a3150d2cca.png"></figure><figure class="image"><img src="/uploads/14f26899d7854cc0acef6c2da7829a6c.png"></figure><figure class="image"><img src="/uploads/3a15b5daf21840d39ada7f9e9eae3e2d.png"></figure><figure class="image"><img src="/uploads/454482facc9a42e3adb645e0ddd9f5e2.png"></figure><p>For more details &amp; nice pictures check out our paper with the appendix: [7].</p><p>Jacek Dąbrowski / Jarek Krolewski</p><p>[1] Dong, C. et al. 2019. DeepMEF: A Deep Model Ensemble Framework for Video Based Multi-modal Person Identification. Proceedings of the 27th ACM International Conference on Multimedia (Nice, France, Oct. 2019), 2531–2534.</p><p>[2] Guo, Y. et al. 2019. Multi-Scale Convolutional Recurrent Neural Network with Ensemble Method for Weakly Labeled Sound Event Detection. 2019 8th International Conference on Affective Computing and Intelligent Interaction Workshops and Demos (ACIIW) (Sep. 2019), 1–5.</p><p>[3] Kuang, Z. et al. 2019. Fashion Retrieval via Graph Reasoning Networks on a Similarity Pyramid. arXiv:1908.11754 [cs]. (Aug. 2019).</p><p>[4] Kucer, M. and Murray, N. 2019. A Detect-Then-Retrieve Model for Multi-Domain Fashion Item Retrieval. CVPR Workshops. 10.</p><p>[5] Nie, J. et al. 2019. Understanding personality of portrait by social embedding visual features. Multimedia Tools and Applications. 78, 1 (Jan. 2019), 727–746.</p><p>[6] Song, W. et al. 2019. Partial Attribute-Driven Video Person Re-Identification. 2019 IEEE 31st International Conference on Tools with Artificial Intelligence (ICTAI) (Nov. 2019), 539–546.</p><p>[7] Wieczorek, M. et al. 2020. A Strong Baseline for Fashion Retrieval with Person Re-Identification Models. arXiv:2003.04094 [cs]. (Mar. 2020).</p><p>[8] Wu, L. et al. 2019. A Neural Influence Diffusion Model for Social Recommendation. Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval (Paris, France, Jul. 2019), 235–244.</p><p>[9] Zhang, X. et al. 2019. TVV: Real-Time Visual Identity and Tracking with Edge Computing. Proceedings of the 2019 International Conference on Embedded Wireless Systems and Networks (Beijing, China, Mar. 2019), 419–424.</p><p>[10] Zhang, Z. et al. 2018. Billion-Scale Network Embedding with Iterative Random Projection. 2018 IEEE International Conference on Data Mining (ICDM) (Nov. 2018), 787–796.</p>

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Fashion retrieval is the challenging task of finding an exact match for fashion items contained within an image. Difficulties arise from the fine-grained nature of clothing items, very large intra-class and inter-class variance. Additionally, query and source images for the task usually come from different domains - street photos and catalogue photos respectively. Due to these differences, a significant gap in quality, lighting, contrast, background clutter and item presentation exists between domains. As a result, fashion retrieval is an active field of research both in academia and the industry.  Inspired by recent advancements in Person Re-Identification research, we adapt leading ReID models to be used in fashion retrieval tasks. We introduce a simple baseline model for fashion retrieval, significantly outperforming previous state-of-the-art results despite a much simpler architecture. We conduct in-depth experiments on Street2Shop and DeepFashion datasets and validate our results. Finally, we propose a cross-domain (cross-dataset) evaluation method to test the robustness of fashion retrieval models.

A Strong Baseline for Fashion Retrieval with Person Re-Identification Models

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Our Latest Scientific Paper With State-of-the-art results

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<p>Synerise cooperates with Orange Polska, the market leader in mobile telecommunications, internet and data transmission, by supporting their digital transformation and providing customers with the best experience of using modern technologies. Synerise solutions help Orange acquire and retain satisfied customers, driving an increase in the share of digital channels in overall sales.</p>

<p>Building better customer experience and growth in e-commerce</p>

Case study

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<p>At Synerise we've mastered remote work as we've always been open to it and more than 10% of our staff is 100% remote on a daily basis, reaching us from different parts of the world through Microsoft Teams, Slack and other platforms.&nbsp;</p><p>What's more, the team employed on site (in the offices in Warsaw, Krakow, Poznan) has always had the possibility of unlimited remote work. All employees had to do was tell their team leader in advance and let the rest of the team know before that they were planning a home office on a given day. In this way, each of our employees has experience in working from outside the office.&nbsp;</p><p>However, even though we all know how to handle remote work, the current scenario is brand new to us. More than 220 of us are working from homes right now, and we have to make sure we’re doing it the best way possible.</p><p><strong>See what we do to keep motivation up!&nbsp;</strong></p><h3>How do we deal with remote work in Synerise? &nbsp;</h3><p><strong>We have decided to organize mandatory updates from each department daily to keep our employees informed and motivated.</strong> We present use cases, new implementations, client stories and inspirations that everyone can follow. This solution not only affects greater team visibility, but also helps us all to stay in sync - and helps us to learn something new about the company and Synerise capabilities.&nbsp;</p><p>Each day from Monday to Friday, we <strong>meet virtually on Teams</strong> to discuss the most important things and to listen to each other. For 30 minutes, every member of the team has a chance to participate in the most exciting things we do as a company each day. &nbsp;</p><figure class="image"><img src="/uploads/bd1bc9a3c1bc42b6b19dfb5c292359d7.jpeg"><figcaption>An example of remote work at&nbsp;Synerise&nbsp;- a daily 30-minute inspiration call with dozens of people from across the company joining in&nbsp;</figcaption></figure><p>Such summaries are extremely valuable since we often tend to focus on the work of our own department. Thanks to these calls, we have the opportunity to look at the work of others, share ideas, be up to date and eventually even work out new things.&nbsp;</p><p>In addition, <strong>each business team</strong> (in IT we do it always!), <strong>has implemented daily scrum sessions</strong>. We gather online at 11:00 to talk about current tasks and prioritization.&nbsp;</p><p>But what, apart from group online meetings, can we do to mobilize ourselves to be even more productive?&nbsp;</p><h3>Ways to Defeat a Lack of Motivation&nbsp;</h3><p>Have you ever wondered which job levels work remotely the most frequently? &nbsp;</p><p>According to data from <a href="https://www.owllabs.com/hubfs/Owl%20Labs%202019%20State%20of%20Remote%20Work%20Report%20PDF.pdf" target="_blank" rel="noopener noreferrer nofollow">Owl Labs’ 2019 State of Remote Work</a> report, jobs with the greatest percentage of remote workers are people hired at C-Level. &nbsp;</p><p>Our current situation is giving everyone a chance to see what it’s like to be a senior manager. &nbsp;</p><p>However, data gathered in this report also shows some doubts about “home offices”. It shows that managers whose employees work remotely usually face the following concerns:&nbsp;</p><figure class="image"><img src="/uploads/1af89c6e9be346a3b1e5b1de4db1afa6.jpg"></figure><p>Let's consider how to facilitate your daily work from home and be our own “remote manager”, encouraging us to not be distracted:&nbsp;</p><p><strong>1. Set a place to work</strong> - Of course, this does not have to be an office or separate work room; all you need is a neat desk or table without too much clutter. Most people prefer not to work on the couch to avoid the temptation to be too lazy. &nbsp;</p><p>However, if this is your favorite place, allowing you to relax and focus, feel free to work here too. Whatever works, right? 😊&nbsp;</p><p><strong>2. Work out your daily routine</strong> - Do not work non-stop, for 24 hours, on weekends. We know that the laptop is tempting and so is working "after hours" instead of when you should be available to the rest of the team.&nbsp;</p><p>Divide your day into working hours and non-working hours that you will devote to your family or hobby (of course, a hobby realized in this case from home). Try to start and finish work at the same hours every day; also avoid eating dinner in front of the computer.&nbsp;</p><p>Also, <strong>try to dress as for work</strong>. Your morning should be like going to the office: eat breakfast, shower, get dressed normally, change position at work as you normally would. You can start at your desk, move to the kitchen and back again. The bedroom is never a good option. Take breaks for family talks — after all, in the office you also have time for small talk with your colleagues.&nbsp;</p><p><strong>3. Focus on clear communication</strong> – During our everyday work it's much easier for us to make contact with a colleague sitting at the desk next to us and talk about whatever’s keeping you busy at the time. Even if you can’t do it right away, there’s always a coffee break not too far away.&nbsp;</p><p>At the moment, however, we do not have such an opportunity, so let's make sure that the emails we send and other forms of discussing projects are clear and specific.&nbsp;</p><h3>Tips and Tricks from Synerise Collegues&nbsp;</h3><p>&nbsp;These tips are just the basics. If you are interested in some more clever hacks for improving your working comfort and efficiency, check what our coworkers say:&nbsp;</p><figure class="image"><img src="/uploads/afbcba0b52854fa5b874aeb964985d5b.jpg"></figure><h3>Summing Up&nbsp;</h3><p><strong>Take care of yourself but pay attention to the quality of your work. </strong>Remote work is the future standard so let's all try to learn something from our current situation.&nbsp;</p><p>We hope that our advice will prove to be helpful and the transition to remote work, even for long periods, will be trouble-free and rewarding. &nbsp;</p>

<p>At Synerise we've mastered remote work as we've always been open to it and more than 10% of our staff is 100% remote on a daily basis, reaching us from different parts of the world through Microsoft Teams, Slack and other platforms.&nbsp;</p><p>What's more, the team employed on site (in the offices in Warsaw, Krakow, Poznan) has always had the possibility of unlimited remote work. All employees had to do was tell their team leader in advance and let the rest of the team know before that they were planning a home office on a given day. In this way, each of our employees has experience in working from outside the office.&nbsp;</p><p>However, even though we all know how to handle remote work, the current scenario is brand new to us. More than 220 of us are working from homes right now, and we have to make sure we’re doing it the best way possible.</p><p><strong>See what we do to keep motivation up!&nbsp;</strong></p><h3>How do we deal with remote work in Synerise? &nbsp;</h3><p><strong>We have decided to organize mandatory updates from each department daily to keep our employees informed and motivated.</strong> We present use cases, new implementations, client stories and inspirations that everyone can follow. This solution not only affects greater team visibility, but also helps us all to stay in sync - and helps us to learn something new about the company and Synerise capabilities.&nbsp;</p><p>Each day from Monday to Friday, we <strong>meet virtually on Teams</strong> to discuss the most important things and to listen to each other. For 30 minutes, every member of the team has a chance to participate in the most exciting things we do as a company each day. &nbsp;</p><figure class="image"><img src="/uploads/bd1bc9a3c1bc42b6b19dfb5c292359d7.jpeg"></figure><p style="text-align:center;"><strong>An example of remote work at&nbsp;Synerise&nbsp;- a daily 30-minute inspiration call with dozens of people from across the company joining in&nbsp;</strong></p><p>Such summaries are extremely valuable since we often tend to focus on the work of our own department. Thanks to these calls, we have the opportunity to look at the work of others, share ideas, be up to date and eventually even work out new things.&nbsp;</p><p>In addition, <strong>each business team</strong> (in IT we do it always!), <strong>has implemented daily scrum sessions</strong>. We gather online at 11:00 to talk about current tasks and prioritization.&nbsp;</p><p>But what, apart from group online meetings, can we do to mobilize ourselves to be even more productive?&nbsp;</p><h3>Ways to Defeat a Lack of Motivation&nbsp;</h3><p>Have you ever wondered which job levels work remotely the most frequently? &nbsp;</p><p>According to data from <a href="https://www.owllabs.com/hubfs/Owl%20Labs%202019%20State%20of%20Remote%20Work%20Report%20PDF.pdf">Owl Labs’ 2019 State of Remote Work</a> report, jobs with the greatest percentage of remote workers are people hired at C-Level. &nbsp;</p><p>Our current situation is giving everyone a chance to see what it’s like to be a senior manager. &nbsp;</p><p>However, data gathered in this report also shows some doubts about “home offices”. It shows that managers whose employees work remotely usually face the following concerns:&nbsp;</p><figure class="image"><img src="/uploads/1af89c6e9be346a3b1e5b1de4db1afa6.jpg"></figure><p>Let's consider how to facilitate your daily work from home and be our own “remote manager”, encouraging us to not be distracted:&nbsp;</p><p><strong>1. Set a place to work</strong> - Of course, this does not have to be an office or separate work room; all you need is a neat desk or table without too much clutter. Most people prefer not to work on the couch to avoid the temptation to be too lazy. &nbsp;</p><p>However, if this is your favorite place, allowing you to relax and focus, feel free to work here too. Whatever works, right? 😊&nbsp;</p><p><strong>2. Work out your daily routine</strong> - Do not work non-stop, for 24 hours, on weekends. We know that the laptop is tempting and so is working "after hours" instead of when you should be available to the rest of the team.&nbsp;</p><p>Divide your day into working hours and non-working hours that you will devote to your family or hobby (of course, a hobby realized in this case from home). Try to start and finish work at the same hours every day; also avoid eating dinner in front of the computer.&nbsp;</p><p>Also, <strong>try to dress as for work</strong>. Your morning should be like going to the office: eat breakfast, shower, get dressed normally, change position at work as you normally would. You can start at your desk, move to the kitchen and back again. The bedroom is never a good option. Take breaks for family talks — after all, in the office you also have time for small talk with your colleagues.&nbsp;</p><p><strong>3. Focus on clear communication</strong> – During our everyday work it's much easier for us to make contact with a colleague sitting at the desk next to us and talk about whatever’s keeping you busy at the time. Even if you can’t do it right away, there’s always a coffee break not too far away.&nbsp;</p><p>At the moment, however, we do not have such an opportunity, so let's make sure that the emails we send and other forms of discussing projects are clear and specific.&nbsp;</p><h3>Tips and Tricks from Synerise Collegues&nbsp;</h3><p>&nbsp;These tips are just the basics. If you are interested in some more clever hacks for improving your working comfort and efficiency, check what our coworkers say:&nbsp;</p><figure class="image"><img src="/uploads/afbcba0b52854fa5b874aeb964985d5b.jpg"></figure><h3>Summing Up&nbsp;</h3><p><strong>Take care of yourself but pay attention to the quality of your work. </strong>Remote work is the future standard so let's all try to learn something from our current situation.&nbsp;</p><p>We hope that our advice will prove to be helpful and the transition to remote work, even for long periods, will be trouble-free and rewarding. &nbsp;</p>

Blogpost-Cover_Remote-Work.png

Due to the current situation related to coronavirus, on 5th of March, as one of the first companies in Poland, we have decided to arrange remote work for all employees.   We believe in the effectiveness and social responsibility of this change but it’s not a radical departure from our previous day-to-day activities. Lots of Synerise People work remotely every day since we cooperate in various offices all over the world.   However, we know that working from home, especially at the scale of the whole company, can be a real challenge. That’s why we’ve decided to share our knowledge about good remote work practices. 

How We Deal With Remote Work at Synerise

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