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Technical Glitches That Make Customers Abandon Carts

There are many reasons why customers abandon shopping carts in your store which may derive from strictly psychological or behavioral patterns as well as formal or technical aspects of e-commerce. This time I’ll focus on the latter, but if you’d like to read more about the human factors behind abandoning shopping carts, feel free to […]

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Designing an E-commerce Website that Drives Conversions

The nostalgic days of brick and mortar businesses ruling the world of commerce are over. Stores and marketplaces have gone digital, which has given customers the ability to buy and compare products and services without ever having to leave their seats. We refer to these transactions over the internet as e-commerce. To ensure you’re getting […]

The illustration presents a metaphor of optimizing sales metrics using geometric shapes, graphs and ruler.

7 Sales Metrics to Optimize for Your E-commerce

It’s essential to not only analyze customer data individually but also to keep an eye on sales metrics. Below you’ll find a few indicators that are worth combining to find out more about your customers’ shopping habits.   Total transaction value in specific time and channel Components: Total transaction Value Time Range Channels (online e-commerce/offline […]

The image shows a graphic representation of Net Promoter Score (NPS) with human faces of different moods and signs above their heads.

Why You Should Track Net Promoter Score (NPS)

Marketers know that acquiring loyal clients doesn’t happen by accident. The use of NPS, or Net Promoter Score, can help. Let’s take a closer look at how this tools can have a positive impact on marketing activities and highlight how your customer satisfaction rate is connected with your brand’s growth. What is Net Promoter Score? […]

New technologies for retail - cover

Take a Trip to the Future with New Technologies for Retail

“Treat yourself to some retail therapy”, said no doctor ever. But we all know that many of us like to self-medicate anyway with a little shopping and either online or offline will do. Stores have evolved into happiness centers, powered by new technologies for retail. Let’s look at some of the signs of the future […]

Online Shopping Experience - What Online Customers Want

Personal Shopping Experience Is What Online Customers Want

Let’s face it, we’ve all dreamed of having a personal shopper to assist in recommending items and giving suggestions based on our needs and preferences. Nowadays, the overwhelming choice of products available online can make finding the things we would like to buy time-consuming and frustrating. AI-driven product intelligence means that you can now offer […]

GDPR explained

GDPR in E-commerce: the Essentials You Need to Know

In today’s digital world, personal data is among the most valuable business resources and, as such, requires special protection. GDPR is shifting the landscape in terms of the proper way to store and protect personal data. The proper implementation of new legal requirements not only ensures the avoidance of high financial penalties for e-commerce but, […]