Mobile applications are a way to go if you’re looking for effective ways to reach your customers. It turns out that mobile devices will drive 80% of global internet usage and it will grow even more in the coming years. The good news is that you can choose from different options of mobile push notifications […]
Marketers know that acquiring loyal clients doesn’t happen by accident. The use of NPS, or Net Promoter Score, can help. Let’s take a closer look at how this tools can have a positive impact on marketing activities and highlight how your customer satisfaction rate is connected with your brand’s growth. What is Net Promoter Score? […]
“Treat yourself to some retail therapy”, said no doctor ever. But we all know that many of us like to self-medicate anyway with a little shopping and either online or offline will do. Stores have evolved into happiness centers, powered by new technologies for retail. Let’s look at some of the signs of the future […]
Let’s face it, we’ve all dreamed of having a personal shopper to assist in recommending items and giving suggestions based on our needs and preferences. Nowadays, the overwhelming choice of products available online can make finding the things we would like to buy time-consuming and frustrating. AI-driven product intelligence means that you can now offer […]
In today’s digital world, personal data is among the most valuable business resources and, as such, requires special protection. GDPR is shifting the landscape in terms of the proper way to store and protect personal data. The proper implementation of new legal requirements not only ensures the avoidance of high financial penalties for e-commerce but, […]
Market basket analysis involves finding a relationship between purchased products, which helps increase profits and improve competitiveness.