The illustration represents tips for lead generation during events by combining different symbols - a microphone, smartphone, envelope with a letter inside, chat icons.

5 Handy Tips for Lead Generation on Your Business Event

Most of the advice about lead generation concerns the encouragement of prospects through supplying them with various types of educational materials. However, at the very beginning of the sales funnel, while still building customer interest, it can be a good idea to generate leads in a unique way—by organizing an outstanding event. Here are our […]

The image represents communication channels in a lead nurturing campaign, with a light bulb in the central part and colorful wires in the upper part.

Lead Nurturing Campaign Guide: Email, SMS, What Else?

In the previous post of this short series, I introduced the topic of lead generation and listed different goals of such campaigns. In this post, I’ll take a different angle and focus on communication channels to use in a lead nurturing campaign. There are more channels you may use, of course, but I limited myself […]

A cover picture for a blog post about creating a buyer-persona for any business. In this picture you can see a buyer persona, omnichannel icon and retail awards icon. All elements are connected with retail market.

5 Steps to Create Your Perfect Buyer Persona

A well-known American actor once recalled the trauma he experienced when no one in the audience reacted to what he thought was a hilarious show. Devastated, only after the performance was over did he learn that he was entertaining a Serbian audience… That’s exactly what happens to marketers who don’t know who their message recipients […]

A cover image for a blog post about lead-nurturing. It contains a symbolic basket and icons representing smiling people. One icon is being picked up by a hand in the top part of the picture.

Lead Nurturing Tips for Beginners (and Pros!)

Did you know that only 14% of leads delivered by marketing departments are high quality and sales-ready? This means that sales teams are usually flooded with prospects that aren’t yet convinced to buy. Instead of bothering them with annoying messages, take a step back and plan a lead nurturing campaign that takes a softer approach […]

Implement CRM: cover

When to Implement CRM (and Why It’s Right Now)

Customers rule the market. They can choose between offers, set individual preferences and decide on the basis of their tastes, even the from modest to the most extravagant. More and more often, they don’t have the time and desire to stand in queues. They expect immediate solutions within their budgets and tailored to individual needs. […]

Customer Loyalty

Must-Try Recipes to Win Customer Loyalty

Today’s consumers are spoiled for choice, with essentially limitless options in the marketplace. Brands are faced with a significant challenge when it comes to standing out from the crowd and getting attention. But once they’ve connected with a customer, the focus then has turned to getting them to come back again and again. Long-term success […]

customer behavior, synerise marketing cloud, customer engage

Customer Behavior – How to Know Them Better? – Synerise

The volume of data on the Internet is exploding. More data has been created in the last two years than in all human history before. 90% of Internet data has been created since 2016, according to an IBM study. Many of this data is currently being analyzed for commercial purposes. Businesses feel that such data will […]

web push notifications, webpush

How to Make Web Push Notifications Work for You

Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will continue to rise even higher. To meet these expectations, you have to keep up to date with what consumers are interested in and what gets their attention. Those born between 1980 and 2000 spend and buy the most, so […]