The volume of data on the Internet is exploding. More data has been created in the last two years than in all human history before. 90% of Internet data has been created since 2016, according to an IBM study. Many of this data is currently being analyzed for commercial purposes. Businesses feel that such data will […]
Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will continue to rise even higher. To meet these expectations, you have to keep up to date with what consumers are interested in and what gets their attention. Those born between 1980 and 2000 spend and buy the most, so […]
Segmentation allows you to better understand customer needs and select the appropriate marketing activities. See how others have use it.
Implementation of scoring brings visible sales effects – it allows to determine the customer’s willingness to buy and hence take appropriate marketing actions.