The image shows the word AGILE using symbols in reference to agile marketing - rulers, balls, guide posts and diagrams.

What Is Agile Marketing and Why You’re Going to Like It

There are still marketers out there who use a certain kind of template for researching, organizing and launching campaigns. It’s tried and true and the kind of routine that starts with a Monday morning cup of coffee and stretches to a Friday afternoon finish line. They start by building a database and creating segments, get […]

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4 Reasons Why People Unsubscribe from Your Email List

You might be wondering why your email campaigns don’t get the results you want and why your email marketing activities, for unknown reasons, lead to a gradual shortening of your subscriber lists. To understand why this happens, imagine yourself standing in front of a huge overloaded wardrobe with a sense of helplessness as you complain […]

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Email Subject Line: the Secret Agent of Conversion

Have you ever wondered what influences the way emails are perceived by the recipient? How long should the email be? What kind of titles work best? Should you put graphics into the content? What should the footer look like? So many questions, so few answers. Let’s try to look at each of them individually and […]

The illustration presents proximity marketing using symbols - a mobile device, speech bubble and network.

5 Proximity Marketing Ideas for Seamless Customer Experience

Increased usage of mobile devices gives advertisers new ways of acquiring and retaining customers. Marketers who know how to use the power of Bluetooth, Wi-Fi or geographical data can display an elastic range of content on mobile devices. Proximity marketing is the practice of promoting products or services based on a customer’s physical location. This […]

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Good as New! How to Refresh Old Content

A simple makeover can do wonders for transforming the familiar into something new. It might be your personal style, home decor or anything that you can add your own unique touch to. Everything old can be new again with the right updates. The same is true of your marketing content. Here’s how to refresh old […]

The illustration presents neuromarketing techniques in the form of symbols connected to the brain: an eye, microphone and speech bubble.

These Neuromarketing Techniques Will Boost Your Social Media

From the moment you woke up this morning, you’ve made countless decisions on different levels of consciousness. Your customers do just the same, no matter what they focus on, including social media content. What does it have to do with marketing? Let’s dive in to the subject of neuromarketing techniques and learn a few tricks […]

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Start All Your Campaigns with These Marketing Automation Best Practices

How often do you feel absolutely sure that you’re making the most of your marketing automation campaigns? If your answer is “every time”, congratulations, but beware—there’s always something to improve or collect. This post will show you some marketing automation best practices and must-haves you need to check before launching the best campaigns ever.   […]

The cover image presents a symbol of an email marketing campaign - an open inbox with an envelope inside, marked with number 5.

How to Design a Spam-Proof Email Marketing Campaign

Some people say that getting into somebody’s email box is like coming to a dinner. You must get an invitation, be nice, polite and funny. But is it possible for marketers to meet all these expectations in every email marketing campaign? According to the Email Marketing Report issued by DMR, 25% of marketers admit to […]

The image presents the content writing process - communication formats emerging from an open head.

Content Writing Hacks Stolen from a Psychology Class

New technologies that monitor customer behavior online allow us to gradually learn more about them and their preferences. But that’s not all, since we can also pick up on many habits that make their future behavior easier to predict. This is a consequence of the rules that govern our thinking, which have much to offer […]