Landing page mistakes

7 Crucial Details You’re Missing on Your Landing Page

Catchy headline? Check. Clear message? Check. Nice picture? Check. CTA? Check. Seems like you’re ready to go with your new landing page. But before you share it with the world and start counting leads, take a quick final look. You might have missed one or more details that often spoil the effectiveness of your landing […]

A/B tests cover image

A/B Tests Uncovered: Your Way to Read Customers’ Minds

  Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your […]

Investing in Marketing Tools

7 Steps to Convince Management to Invest in Marketing Tools

Marketers are used to having their requests for spending on marketing tools to make their jobs easier refused. The most common reason given is a lack of funds in the marketing budget. What can you do to overcome this barrier to doing better work? Whether you want to expand your range of marketing tools with […]

GDPR explained

GDPR in E-commerce: the Essentials You Need to Know

In today’s digital world, personal data is among the most valuable business resources and, as such, requires special protection. GDPR is shifting the landscape in terms of the proper way to store and protect personal data. The proper implementation of new legal requirements not only ensures avoidance of high financial penalties for e-commerce but, more […]

Multichannel marketing vs omnichannel

Why Multichannel Marketing Is Not Enough Anymore

The rise of multichannel marketing is a reflection of the fact that audiences are split between an ever-increasing number of devices and platforms. Sharing a marketing message means being where your customers are and they are in lots of places. There are online and offline touchpoints. Some customers prefer to interact with brands in one […]

newsletter-personalization-case-study

Personalization Case Study: How Lower Discounts Made Higher Profits

Promotions, discounts, customer loyalty programs – it’s easy to think that a lowered price is enough to get attention and make the sale. But maybe there’s something else at work? Maybe it’s not the size of the discount but personalizing it for the right group of customers? It’s time to reconsider some basic assumptions that […]

Customer database automation

8 Steps to Build a Powerful Customer Database

When planning omnichannel campaigns and building sophisticated automation paths, do you think about the quality of your customer database? With complete, up-to-date information about your customers, you are able to communicate and build relationships with them. Read on to find out how to build a customer database that delivers desired results.   Databases today It […]

Synerise hit the jackpot at CES 2018 in Las Vegas!

We’re just back from Las Vegas and CES 2018, the world’s biggest tech show. The numbers from this incredible event speak for themselves. There were more than 3,900 exhibitors and over 300,000 square meters of exhibit space. The organizers haven’t shared the number of attendees yet but last year it was over 184,000 and apparently […]