The volume of data on the Internet is exploding. More data has been created in the last two years than in all human history before. 90% of Internet data has been created since 2016, according to an IBM study. Many of this data is currently being analyzed for commercial purposes. Businesses feel that such data will […]
At Synerise, we’re always looking for exciting opportunities for disruptive, cutting-edge marketing solutions. That’s why our team made the long journey to Sao Paulo, Brazil. We took part in Futurecom, the largest and the most preeminent telecom, IT and Internet event in Latin America. And we’re very glad we did for more than a few […]
Synerise is excited to be a sponsor and an exhibitor on Futurecom, the largest and the most qualified telecom, IT and Internet event in Latin America. Last year Futurecom counted more than 300 exhibitors and 13 5000 attendees from 45 countries, including communications service providers, telecom vendors, IoT players, fiber optics, satellite operators, and more. […]
Today’s consumers are more demanding than ever and the dynamic growth of e-commerce means expectations will continue to rise even higher. To meet these expectations, you have to keep up to date with what consumers are interested in and what gets their attention. Those born between 1980 and 2000 spend and buy the most, so […]
Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]
Video becomes one of the most important form of Internet marketing and it holds the attention in the virtual world in the 21st century.
Nowadays, you need to get to know your customers, know their needs and perfectly respond to them. So you have to collect information and appropriately use it.
Consumers are engaged in an active dialogue with brands and leave powerful dose of data which properly analysed are powerful for marketing.
Machine learning lets us take relevant information from a mass of data and identify the key behaviors significance for business, marketing and sales.