Synerise Q3 product roundup
This quarter we launched a number of important features and integrations that help our Synerise users to grow and develop new, more complex business scenarios. Let’s take a closer look at those features.
The popularity of mobile applications is growing exponentially, which makes them a crucial channel of communication for businesses of all sizes. To enhance the possibilities of interaction with your clients inside the application, we expanded our communication possibilities with in-app messages, taking customers' in-app experience to the next level.
With Synerise, you can accurately personalize each in-app message, effectively using all collected data about customer activity in the app. This approach allows you to develop the most tailored communications to increase customer satisfaction and boost in-app activity by encouraging users to perform specific actions or explore certain options.
All in-app messages are triggered by events from the mobile app, which respond to user actions inside the app, allowing you to create even better contextual notifications based on users' behavior. You have many options on how to develop your message, as Synerise offers a variety of layouts, which can then be styled and customized to meet specific business needs. Combined with Synerise Segmentation, you can always be sure that your message will reach the right users, as you have complete flexibility to create any segmentation with users that meet your specifications. Finally, using the scheduling option, you can schedule messages to be sent at any time convenient to you, using various custom rules to create the most accurate timing that meets your requirements.
To learn more detailed information about in-app messaging, check out our User Guide.
Want to see some practical examples of how to use in-app messaging? Make sure to check out the following Use Cases dedicated to this form of communication:
- In-app message with a reminder about a promo code
- Loyalty program points balance reminder in in-app message
- Show basket value needed to enable a promotion
We know how important integrations are to all our users, and that is why we are constantly working on developing new integrations with external services to open opportunities for simple connections with various platforms. This quarter we are delighted to present five new integrations.
Integration with Google Analytics allows you to send any data collected in Synerise in the form of an event directly to Google Analytics. A dedicated Send Event to Google Analytics node in the Synerise Automation module allows you to perform this integration in a straightforward and intuitive way.
You can power your Google Analytics with real-time data collected in Synerise. Send the most up-to-date analytics previously created in the platform, which can be used to build more complex reports in your Google Analytics profile. What's more, you can send events from any touchpoint (both online and offline activities). Using Synerise Segmentation's powerful capabilities, you can narrow your audience to users who meet your specific requirements.
It gives you endless possibilities to send relevant events from a specific segment and use this data for certain activities in Google Analytics.
Check out our Use Case, where we use the Automation module to send each visitor’s result of an RFM analysis to Google Analytics.
Check out our documentation for more detailed information on using the Google Analytics integration node.
Sending online transactions to Facebook is another new integration that has been created to simplify the process of sending online transaction events.
Connecting to your Facebook account has never been easier. You can forget about time-consuming solutions and the advanced integration process. As a result of this integration, you can send real-time online transactions of your customers to your Facebook account.
Check out our User Guide to learn more about Send online transactions automation node.
We have added a new Send channel message to the Microsoft Teams node, allowing you to send notifications to your team members in Microsoft Teams channels. With this automation node, you can create a workflow that sends messages to a Microsoft Teams channel. It can be any alert about unusual user behavior or any other deviation that might occur in your workspace.
For more detailed information on the process of configuring a Microsoft Teams Send channel message node, read our documentation.
Read the Use Case, which shows a scenario in which a message is sent to the Teams channel based on a metric analyzing daily percentage decline in transactions.
Send a message to the Slack channel node allows you to create a workflow for sending notifications to your team members in a Slack channel. For example, you may send notifications immediately after a deviation occurs in your workspace or send any other messages based on metrics, expressions, reports, or other analyses created in Synerise.
Check out our documentation for all the details on Send message to Slack channel node configuration.
We also encourage you to read our Use Case, which describes an example of one possible scenario for using Slack integration.
TrustMate is a tool that helps companies build their online reputation by enabling simple management of online reviews. Now you can integrate with TrustMate using a dedicated Automation node, which can be used for multiple business scenarios. With this integration, you can build a workflow that automatically sends information about purchased products to the platform, giving back links to surveys to rate the purchased product, which you can use in communication with your customers.
For more detailed information on using the TrustMate integration node, check our User Guide.
Get inspired by the Use Case, which describes the process of creating a workflow for generating a survey link from TrustMate and sending it in email communications to encourage customers to leave feedback on purchased products.
Import vouchers node
To facilitate the process of importing vouchers, we have created a new node that allows you to initiate their import to a specific voucher pool created in the platform. To learn how to create such an import, see our User Guide.
The transformation goal simplifies data import by assisting you in setting up the required conditions for importing specific data. It helps you meet all the conditions required, so you don't have to manually figure out what values and header names are needed. By selecting a transformation goal, familiarizing yourself with the data requirements to meet the goal, and providing the expected value format or column header name, you can use this feature to simplify the process of setting up your import.
Learn more details about Transformation goals in our User Guide.
This quarter we also introduced an upgraded version of the integration of your sites built on the Magento platform with Synerise. The new multistore plugin support version now supports multiple stores built on the Magento platform.
This can be extremely beneficial for businesses working in the international scope, where each site is run in a different language and managed in separate workspaces. With the multistore support plugin version, you can assign each of your existing stores in different marketplaces created on separate workspaces in Synerise to the corresponding store you manage on Magento. This allows you to manage each site individually, efficiently transferring all relevant information (about customers, transactions, items) from a site to the respective Synerise workspace.
You can find all the details on configuring settings in Synerise and in the Magento panel in our Help Center.
You can now integrate your websites built on the WooCommerce platform with Synerise. The scope of the integration includes transferring information about customers (their activity, customer identification throughout the whole journey), transactions, and items.
What value does this solution bring? To put it another way, you can now get most of the data your customers generate on your site built in the WooCommerce platform by sending it to Synerise and then performing any analysis on that data. As a result, you gain important insights into your customers' behavior and use this information to design an action plan for more appealing and engaging communications with your customers.
Our User Guide explains step-by-step information on how to perform such integration.
Refreshed Automation interface
Process automation is emerging as a key element in improving business efficiency and saving time on repetitive tasks. To improve your experience in creating workflows, we enhanced the Synerise Automation interface with several important elements that will increase your productivity and make working with Automation more enjoyable.
The new automation maintains the well-known diagram building mechanism, which has been streamlined and improved for your convenience. We know how important it is for you to monitor the results of your activities. That's why we've made statistics even more accessible in the redesigned Automation module. You no longer have to switch between build mode and the statistics tab. Those are now included directly in the nodes. We have also enhanced the ability to preview complex workflows and added two new options: automatic workflow adjustment to the screen and automatic positioning of nodes. Adding new nodes to a complex workflow is now simplified with a new option allowing you to select multiple nodes on the canvas. As a result, you can select a large chunk of the workflow and move it to add more nodes.
Personalization boosting for item-to-item campaigns
A properly designed recommendation strategy helps improve your customer's shopping experience and drive your company's sales. To help you achieve the best business results, we have created an additional feature that enables you to offer customers the most tailored items that best meet their needs.
Synerise has a large variety of recommendations that have a customer or product context. When we talk about customer context, we refer to fully personalized recommendations to customer preferences. Speaking of recommendations with product context, such as similar items, visual similarity, cross-sell, and item comparison, as a result of these recommendations, customers will see item recommendations that meet the conditions of the specific model used. To personalize the results of recommendations with product context, we have introduced a personalization boosting option, which, when applied to these recommendations, takes their results to the next level, providing customers with products that are additionally tailored to their needs and preferences.
Count Distinct in Analytics
To enhance the user experience and expand the ability to build more detailed analysis, we have created a new Count Distinct aggregator, which can be used in metrics to help count the unique number of specific customer events and aggregates, narrowing them down to unique values only.
The new aggregator addresses the need to create analyses based on unique events occurrences, allowing work on more specific data.
Check out the Use Cases below, which show how to use the Count Distinct aggregator in various business scenarios:
Calculate the percentage of unique transactions
Calculate CTR, OR, and CTOR based on unique event occurrences
Read more about Count Distinct aggregator in our documentation.
Hungry for more?
Wondering what we have planned for the rest of 2022? We have a lot of great new features on the horizon, so bookmark this blog post and keep checking back for future updates.
Stay tuned for more news on what we have in store, and be sure to reach out if you have any feedback or suggestions.
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