Promotions, discounts, customer loyalty programs – it’s easy to think that a lowered price is enough to get attention and make the sale. But maybe there’s something else at work? Maybe it’s not the size of the discount but personalizing it for the right group of customers? It’s time to reconsider some basic assumptions that […]
The combination of storytelling and marketing automation allows to reach customers with content in the right context, time and in an interesting form.
CLV indicator is a very important parameter which characterize your business and is helpful in implementation of appropriate marketing strategies.