Landing page mistakes

7 Crucial Details You’re Missing on Your Landing Page

Catchy headline? Check. Clear message? Check. Nice picture? Check. CTA? Check. Seems like you’re ready to go with your new landing page. But before you share it with the world and start counting leads, take a quick final look. You might have missed one or more details that often spoil the effectiveness of your landing […]

A/B tests cover image

A/B Tests Uncovered: Your Way to Read Customers’ Minds

  Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your […]

Customer database automation

8 Steps to Build a Powerful Customer Database

When planning omnichannel campaigns and building sophisticated automation paths, do you think about the quality of your customer database? With complete, up-to-date information about your customers, you are able to communicate and build relationships with them. Read on to find out how to build a customer database that delivers desired results.   Databases today It […]