Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your marketing […]
When planning omnichannel campaigns and building sophisticated automation paths, do you think about the quality of your customer database? With complete, up-to-date information about your customers, you are able to communicate and build relationships with them. Read on to find out how to build a customer database that delivers desired results. Databases today It […]
Market basket analysis involves finding a relationship between purchased products, which helps increase profits and improve competitiveness.
Advanced mechanisms of data mining can help us to better understand the customer in any industry and increase sales. Check how do marketers fit into this?
Dynamic content provides customer with relevant marketing content at the right time and place, which is much easier with marketing automation tool.
The combination of storytelling and marketing automation allows to reach customers with content in the right context, time and in an interesting form.
Lead Generation landing page is a great tool to to gain a new contacts – check solutions which will help you to design it effectively.
CLV indicator is a very important parameter which characterize your business and is helpful in implementation of appropriate marketing strategies.