The image illustrates the topic of personal branding on LinkedIn with a company logo surrounded by clouds and charts in the shades of blue

11 Tips How to Build Your Personal Brand on LinkedIn

Do you think that your LinkedIn profile is your virtual CV and nothing else? You couldn’t be more wrong. So what is it then? Social media, business contacts database or maybe an expert knowledge base? All these elements can help you build your personal brand on LinkedIn—this article will tell you how. Whatever definition you […]

The illustration shows the topic of business presentations in the form of shapes, "play" sign, pencil, pie chart and other overlapping elements.

Swan or Spider: What Is a Business Presentation to You?

Love it or hate it, you’ll never forget it… Making a business presentation is a nightmare for many marketers. The foundation for preparing for a public performance (or meeting with a client) is working on what you want to say and concentrating on how you want to visualize it. That’s what we’re focusing on here. […]

The image is a symbolic illustration of brand content creation by company experts.

10 Steps to Turn Expert Knowledge Into Brand Content

Companies invest time and money in brand content because it generates leads and increases brand awareness. But where do you get ideas for new topics? In fact, a treasure trove of knowledge is at your fingertips—well, at least in your office. I’m talking about your company’s employees. You already know that content marketing works best […]

The image presents brand building mistakes in a metaphorical way, in the form of a broken heart displayed in parts on different devices

Brand Building Mistakes: Examples to Avoid

Did you know that 59% of customers prefer to buy new products from brands familiar to them and 21% from brands that they like? This is the power of branding. We’ve already discussed the principles of brand building, so now let’s turn to what can possibly go wrong in the brand building strategy. What brand […]

This cover picture presents brand building as a set of geometrical shapes forming a diamond - the brand.

Brand Building Is Fun! 5 Steps to Make a Brand That Rocks

In the language of every human being (not only marketers), there are many words that each of us understand subconsciously but explaining them turns out to be quite a challenge, like “egalitarianism”, “interlocutor” or “decadence”. Or, taking into account the topic of this blog post—brand. Not to mention brand building. The first thing that probably […]

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How to Choose and Track the Right KPIs in Marketing

According to estimates from Arizona State University, the volume of global business data doubles each year. Collecting and properly analyzing this data is a key challenge for every business enterprise. In order to properly leverage the insights gained from examining the data, it’s important to set and pursue the right goals. Check out the most […]

Landing page mistakes

7 Crucial Details You’re Missing on Your Landing Page

Catchy headline? Check. Clear message? Check. Nice picture? Check. CTA? Check. Seems like you’re ready to go with your new landing page. But before you share it with the world and start counting leads, take a quick final look. You might have missed one or more details that often spoil the effectiveness of your landing […]

A/B tests cover image

A/B Tests Uncovered: Your Way to Read Customers’ Minds

Some elements of the marketing message affect clients even though they may not be aware of it. They process information subconsciously and take action before you know it. Customer feedback is not easy to predict, so you should use a tool like A/B tests. It can minimize the risk of failure in communicating your marketing […]

Customer database automation

8 Steps to Build a Powerful Customer Database

When planning omnichannel campaigns and building sophisticated automation paths, do you think about the quality of your customer database? With complete, up-to-date information about your customers, you are able to communicate and build relationships with them. Read on to find out how to build a customer database that delivers desired results.   Databases today It […]