Short message service (SMS) is a helpful tool to execute marketing strategies. One of the great things about SMS is that all mobile phones and smartphones are SMS-enabled without installing a special application, meaning that this is the mobile channel that offers the widest reach possible. Customers can receive a short message with predefined content (coupons, hyperlinks etc.). Synerise, thanks to possibility of integration with SMS-sending applications, can not only help you organize and effectively manage SMS campaigns but also collect feedback on who opened your message and when. That’s why SMS is great for both – performing campaigns and gathering information about your customers.