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Construction of customer’s behavioral profile – the collection of transactional data

In Synerise you can update behavioral data and information about customer’s transactions.

Behavioral data – data about user’s behavior on the website, on the mobile site, mobile app or in the offline store. Synerise can gain them through trackers. It allows the construction of behavioral segments – eg. if a new user journey fits into existing segment, this user is automatically added to it. Important part of behavioral data are information about transactions.

Synerise solution

In Synerise transactional data you can find in a few places.

  • In customer’s card – there you can find data about every individual customer – to choose one customer from the CRM list, and click the upper-right part of the screen. Choose “shopping” from the list, then you can find the list of purchased products (with photo) by this specific customer.

Zrzut ekranu 2016-08-04 o 09.49.11General statistics about transactions you can find in:

  • Dashboard; Commerce.

There you can find aggregate information about transactions. They are divided into categories:

  • value from the Web
  • value from the Mobile App
  • value from the Mobile Site
  • value Offline – from online stores

Zrzut ekranu 2016-08-04 o 10.11.15

Moreover you can choose the time interval in the upper-right side of the screen.

Related topics

  • Customer’s unique ID
  • Customer identification on the website and mobile application
  • Customer identification in the local stores (POS)
  • Customer identification in the local stores (Bluetooth)
  • Customer identification in the local stores (WiFi)
  • Real time data
  • Overwriting the data acquired for anonymous after their registration
  • Construction of customer profile – the types of data collected (demographic and behavioral data)

Related Synerise help desk posts

Related Synerise blog posts:

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