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Overwriting the data acquired for anonymous users after their registration

Synerise can recognize contacts if their e-mails are in CRM – so these users had to fill in the form, had contact with your website, subscribed newsletter, bought something or agreed to process their personal data in any other way. If not – you can see them as anonymous contacts.

What is important – Synerise is collecting data about their activities all the time, but you can find them in the CRM only when they agreed to process their personal data. After that – Synerise overwrites the data acquired earlier for anonymous.


  • if person register to your e-shop, newsletter, or leave e-mail in any other way you have access to all behavioral data about this person. So in this case –  you can find a lot of information about this new customer, and personalize the messages from the beginning

Related topics

  • Construction of customer profile – the types of data collected (demographic and behavioral data)
  • Construction of customer’s behavioral profile – the collection of transactional data

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