Carrefour Poland focuses on using modern technologies and strengthening its position as a leader in the use of technology. The strategy of omnichannel and digital transformation adopted in 2017 has resulted in the implementation of innovative projects, services and products that respond to the changing expectations and habits of modern consumers.
Currently, Carrefour is introducing personalization in its sales channels solutions based on AI algorithms that allow to learn the shopping preferences of our customers and on this basis to tailor our commercial offer to each of the recipients separately. This translates into a number of conveniences in the purchasing process that will benefit e-commerce customers, stationary stores, as well as users of the ‘My Carrefour’ mobile application.
Michał Sacha, Marketing, Digital, IT, E-commerce and Financial Services Director, Carrefour Poland
Thanks to this AI technology and personalization, the customer's shopping path becomes simpler, faster and more intuitive. E-commerce customers receive product suggestions that they may be interested in, tailored to their individual preferences based on, for example, their purchase history or on products added to their cart. Also, e-commerce search engines and mobile applications help in more efficiently finding products that the customer may be interested in. In addition, users of the mobile application receive personalized discount coupons and matching promotional leaflets. Users of loyalty program cards will also benefit from personalization by receiving discounts that will be prepared individually.
The introduction of artificial intelligence solutions is the result of cooperation between Carrefour and Synerise, one of the fastest growing technology companies in this market. Under the terms of the partnership, Synerise technology will be used, among others, to create a full client profile, conduct Big Data analysis and personalize communication and promotional activities.
We are very happy to cooperate with a client that is open to innovation, like Carrefour. We want to work in each sector with a leader with whom we create standards, and then scale dynamically to new markets.
Jarosław Królewski, CEO, Synerise
Carrefour and Synerise will also work on innovations for the entire retail sector.
- Quoating Satya Nadella - CEO of Microsoft: "We are able to track every event, across every channel, for the customer - whether it's mobile, it's web, it's retail, physical presence. All of that is signal that's being continuously collected, processed, and then in turn AI is being applied, worklows are being applied to drive the experience".
- We want to bridge the gap between modern customer expectations and the technological capabilities of companies.
- Synerise is an AI-based ecosystem that redefines our approach to data management, helping you to better understand your customers, more accurately identify key sources of business growth and use one common mechanism that drives and improves processes inside and outside of the company.
- Platform orchestrates sales, marketing, advanced analytics, product, price and supplier collaboration management activities in real time, for organizations of all sizes. No guessing, but reliance on metrics and science allows to achieve market advantage and enables revenue growth through more efficient use of data in business
- Synerise's offer is directed to the international market, for customer-oriented (customer-obsessed) enterprises.
- It helps you to start learning from the best modern market tactics and then to create your own, because Synerise means unlimited possibilities.
- Subjectivity of the decision-making process should be removed from effective business. Technology allows us to achieve goals with mathematical certainty, a "data-focused" attitude and as part of objective science.
- The ennoblement of "unbiased" technology and advanced data analysis procedures through the development of science, in which subsequent marketing superstitions are disproved and the popularity of behavioral economics that criticizes the belief in the rationality of people (and business leaders).
- Real-time data processing, an artificial intelligence-based ecosystem and an ever-evolving approach offers many ready-to-implement solutions giving unprecedented opportunities for business growth leaving the competition far behind.
- By choosing Synerise you get the promise of constant growth thanks to the flexibility of the platform and its openness, allowing it to adapt to your needs. The possibilities of the Synerise ecosystem will never end.
- We are one of the most recognizable European companies on the tech market and is known for its research and development activities in the field of Big Data and AI. We cooperate with international corporations representing various market sectors, in particular retail, finance, Telco and e-commerce as well as research and development organizations around the world.