Customer-centric scenarios and strategies are being implemented by most of successful enterprises all over the world, not only in the MarTech industry.
As Vice-President, CCO, Małgorzata Marcinkowska will be responsible for managing the full spectrum of customer relationships at Synerise. Acting as a client advocate, she will help to initiate, implement and evaluate solutions from the client’s perspective. Based on customer input, industry standards and best practices, she will provide recommendations and, together with the team, will work on modifications of current processes to ensure the delivery of the best possible customer experiences.
The new VP comes to Synerise from Oriflame, where she was responsible for defining and implementing global strategies, processes, systems and tools in the area of customer data analytics, CRM and digital marketing.
She was a member of the Digital Steering Committee, setting the vision and building the foundations for a global digital transformation of the company. Apart from the experience gained as global leader at Oriflame, Ms. Marcinkowska brings to Synerise over 15 years of experience, gained by working for leaders in the telecommunications, IT, FMCG and consulting industries.
She has managed areas such as marketing, business development and customer experience, both in B2B and B2C industries. She led various marketing and sales projects at the local and regional levels, which allowed her to gain in-depth knowledge about the mechanisms and dynamics of change management in large organizations.
Małgorzata Marcinkowska is passionate about modern marketing and advertising solutions and technologies. Using and testing those technologies for many years, she has observed how they have helped businesses to change the way they build brands and deliver personalized and valuable customer experiences.
It is extremely exciting to be able to help to strengthen and further build the reach of a company, that is aiming to sit at one table with the world’s largest players in the MarTech industry.
Małgorzata Marcinkowska, Vice President, Chief Customer Officer, Synerise
MarTech is inevitably consolidating. Soon, only the strongest figures will remain on the chessboard. We only have a few years to be among them and we consistently strive to do this, addressing the most important and dynamically changing needs of our clients with high precision. Małgorzata joining us is another step on the road to intelligent, planned development, we are very happy that she will help us build future chapters of the history of Synerise.
Jarosław Królewski, CEO, Synerise
Synerise is one of the most recognizable European companies on the tech market and is known for its research and development activities in the field of Big Data and AI (artificial intelligence). It cooperates with international corporations representing various market sectors, in particular retail, finance, Telco and e-commerce as well as research and development organizations around the world. One of the key and strategic directions of the company's development for 2018-2020 is investing and expanding competencies in the field of intelligent systems, with particular emphasis on practical implementations of the solutions being developed.
Synerise AI Growth Operating System is an all-in-one business platform that uses Artificial Intelligence to improve customer engagement and increase revenues.
It can orchestrate sales, marketing and price management activities in real time, for organizations of all sizes.