Synerise strengthens its operations in the Gulf region, Mohamed Abdelsalam joins as Country Leader

Added 5 months ago | 2 mins, 21 secs read

The Middle East is a crucial area of business development for Synerise, recognized by EY as one of the fastest growing technology companies in the world. After opening its office in Dubai in February of this year, Synerise has welcomed senior executive Mohamed Abdelsalam to run its operations in the Arabian Peninsula.


Mohamed Abdelsalam joins Synerise as Country Leader in United Arab Emirates. He will be responsible for business development in the entire Gulf area with a focus on Dubai-based companies. Mohamed Abdelsalam has a proven record of leading digital transformations of companies in various sectors across the region. He specializes in helping retail industry CxOs to work with a data-led approach, to put the customer at the center of their business and orchestrate 1-to-1 customer journeys at a high-volume scale.

He has also held several senior positions in a number of technology companies. He has eight years of sales, business development & strategy experience in Customer Experience & CRM practice across six countries in the Middle East. For the last three years he was Territory Sales Manager and then Senior Territory Sales Manager at Oracle. Previously, he worked at partner companies of Microsoft and Salesforce, selling Microsoft Dynamics CRM Online and Salesforce.com sales and marketing solutions. He studied Innovation & Entrepreneurship at Stanford University Graduate School of Business.

We are very excited to have Mohamed taking on the role of the Synerise Country Leader for Gulf region. He brings an exceptional combination of energy, professionalism, and proven leadership to support Synerise’s expansion to the Middle East. We expect Mohamed to not only quickly build our operations in the Gulf but to respond to high demand for our Artificial Intelligence Powered Platform and to support Synerise’s partner network in the Region.

Janusz Naklicki, Chief Strategy Officer at Synerise

I am honored and thrilled to join the Synerise team and promote our success in the Middle East. Synerise offers one complete Customer Data Platform with AI capabilities to deliver real-time marketing automation & highly personalized experiences. Sales & Marketing are the major functions that benefit from AI, affecting areas like pricing & promotion, customer acquisition/service management, and more.

Mohamed Abdelsalam, UAE Country Leader at Synerise

Synerise has been present on the Arabian Peninsula since 2018, when the first business contacts with UAE’s leading companies were established. After a few months of participating in various conferences and local meetups with decision makers, Synerise opened its office in Dubai on February 2019. The official launch in UAE was preceded by Synerise CEO Jarosław Królewski’s speech at the World Government Summit and followed by participation in the largest tech shows in region, like AI Everything and World AI Show. Synerise is closely cooperating with Microsoft in UAE and other Arabic-speaking markets.

The Middle East is one of our focus markets due to its growth potential and we are excited to have Mohamed Abdelsalam joining us to lead the Gulf region. Middle East-based companies are showing a growing need for Artificial Intelligence Marketing & Sales solutions in industries like Retail, E-Commerce, banking, and other Business-to-Consumer industries.

Remi Wojtczak, Global Business Development Director


About Synerise

Synerise is all-in-one, ever-evolving big data platform that uses Artificial Intelligence to improve growth of the companies. It orchestrates sales, marketing, advanced analytics, product, price and supplier collaboration management activities in real time, for organizations of all sizes. 

It is one of the most recognizable European companies on the tech market and is known for its research and development activities in the field of Big Data and AI. It cooperates with international corporations representing various market sectors, in particular retail, finance, Telco and e-commerce as well as research and development organizations around the world.