The organizer of this event is the National Retail Federation, the world’s largest retail trade association. This year’s edition gathered 40 thousand attendees and 18 thousand retailers from 99 countries to share visionary ideas, build forward-looking partnerships and experience cutting-edge technology. It was a perfect opportunity for us to present Synerise‘s solution for deepening customer engagement for one of Europe‘s largest chains of convenience stores, Żabka Polska. The presenters of the concept at Microsoft Reactor Innovation & ROI Hack Event were our CEO, Jarosław Królewski and Vice President of the Management Board for Finance and Development at Żabka Polska, Tomasz Blicharski.
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