The Żappka mobile app, created by Żabka in cooperation with Synerise, was presented in New York at the largest retail industry conference in the world: NRF2020. Attending the event at the invitation of Microsoft, global experts in the field of new technologies for retail praised the app for its ability to strengthen the customer experience.
The Żappka application was developed in cooperation with the technological company Synerise, specialists in the creation of solutions in the field of BigData and Artificial Intelligence. It was shown at the Microsoft Reactor Innovation & ROI Hack Event as part of NRF2020 and was presented by Tomasz Blicharski, Vice President of the Management Board for Finance and Development at Żabka Polska and Jarosław Królewski, CEO of Synerise. The ability of the app to adapt to the changing needs of consumers received a very positive response from the participants.
We are glad that our application got so much attention and interest in New York. This confirms that Żabka, with the support of global partners and Polish technology companies like Synerise, creates unique global solutions in the retail industry and effectively implements them in a network of over 6,000 stores. The Żappka application is the best example and is currently one of the most popular applications in Poland, having gained 2.5 million users in a very short time.
Tomasz Blicharski, VP of the Management Board, Żabka
Synerise is a company that uses its Artificial Intelligence to completely change the standard approach to data management. The versatile ecosystem allows for the collection and analysis of information about end customers from many sources at the same time and then turns it into business insights in real time.
Synerise offers its own unique database, among the fastest in the world, to drive ready business solutions based on machine learning and an open platform, allowing it to adapt to the needs of customers regardless of the industry and scale of business. The Synerise ecosystem is the brain of the zappka application and is responsible for the comprehensive collection, processing and analysis of data, as well as conducting campaigns based on them, including the management of promotions and loyalty programs.
Creating żappka is a wonderful adventure that still continues. A partner relationship, hundreds of hours spent together, the interaction of dozens of specialists; we are constantly doing something new. This is a global project, which was known from the beginning. Now we find confirmation in New York among industry leaders, which makes us even more satisfied.
Jarosław Królewski, CEO, Synerise
The purpose of the Microsoft Reactor Innovation & ROI Hack Event is to democratize new technologies among Microsoft partners and industry companies, show the key role of new cloud-based business models and showcase ways to achieve a quick return on investment through digital transformation in retail.
The retail industry is always among the first to adapt to the latest technologies. The Store of the Future concept by Microsoft, in which Synerise actively participates, has drawn great interest throughout the entire industry in Poland. We are all very pleased that the application that Synerise created for Żabka is among the best technological retail projects in the world.
Wojciech Życzyński, Management Board Member, Microsoft
The NRF is an annual gathering of retail industry leaders organized in New York. In 2019, the event was attended by 38,000 participants, including 800 exhibitors from almost 100 countries around the world. The speakers include leading figures in the retail and technology worlds, including Microsoft CEO, Satya Nadella.
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