Pricing Guide

Main features:

• Customer history of visits to website
• Customer history of visits in local store
• Customer history of visits in mobile applications
• History of transactions
• History of ongoing campaigns

Central customer database

• Removing incorrect data, like non-existent addresses, from the database
• Automatic merging or deletion of duplicated contacts
• Standardizing data added to system to ensure that formatting is consistent (use of capital letters, abbreviations, etc.)

Customer Cockpit/Portal for Loyalty Program

• Hosted or build with Synerise API (custom domain)
• Customers can easily check status of account (rewards, points, cashbacks, history transactions online & offline)
• Customers can update their personal data

Supplementing customer data with:

• Geographical information
• Statistical information
• Other demographic profiles

Omnichannel loyalty program

• Managing levels of loyalty
• Tracking of redeemed and unredeemed points, automatic crediting or subtraction as needed
• Monitoring of dates of validity for programs, points and prizes
• Creating specific goals for members, triggered campaigns
• Issuing physical or virtual loyalty cards
• Building transaction program based on frequency and type of purchase and purchase amount
• Loyalty programs in mobile applications

Main features:

• Merging/matching customers online/offline
• Communication mobile APPs
• Customer registration
• CEM
• Rules settings
• Search
• Operating separately from POS/ERP software – without integration

Contacts identification offline:

• Through the logins to Wi-Fi
• Through the use of Bluetooth
• Through loyalty cards
• At POS through customer cards
• In social media

Automation based on behavioral and transactional data

• Automatic sending of messages based on events in customer history
• Open selection of attributes that determine when messages are sent, including date of birth, date of last purchase, etc.
• Dynamic content adapted to the preferences and histories of every customer

The goal is to gain information regarding:

• The effectiveness of particular channels in gaining new contacts
• Calculation of conversions from sales campaigns
• Evaluation of sales campaign data

Most desirable conversions include:

• Purchase of products or services
• Registration of new user in store
• Sharing information to stay in contact
• Joining a mailing list (newsletter)

Reports:

• Ability to send reports for a given time period to any address
• Presentation of report data in graphic form or in .xls format
• Ability to display statistics from reports by week, month or year as needed
• Ability to create custom reports and documents through a built-in creator

Main features:

• Identification of the contacts visiting the website
• Monitoring of the visited URL
• Analysis of time spent on subpages
• Identification of sources of the website entries
• Identification of search phrases entered by contact
• Reports about any events on the website
• Creating completed behavioral profile of a contact
• Monitoring of viewed products on the websites
• Monitoring of buttons clicks that not change the URL
• Monitoring of interaction with forms and calculators
• Identification of devices used to browse the website

Main features:

• Monitoring of behavior in the mobile app
• Monitoring of the features and modules usage in the mobile app
• Analysis of time spent in the mobile app
• Analysis of the time of the features and modules usage in the mobile app

Main features:

• Segmentation based on customer behavior
• Segmentation based on demographic data
• Segmentation based on transactional data
• Segmentation with regular expression

Real-time foot traffic behavior:

• Number of unique people in location
• Number of total visits in location
• Passing by’s
• Average time in location
• New customers
• Returning customers

Automatic notifications include:

• Purchases of a selected product or group of products
• Purchases of a defined amount
• Increased interest in particular products
• Completion of sales campaigns
• Lack of activity from key customers

Customer traveline

Available in Mobile SDK

Main features:

• Ability to display conditions based on status of contact or number of views on page
• Predictive products based on customer purchase histories
• Predictive products based on customer browsing histories
• Predictive products based on global online sales
• Predictive products based on global online browsing
• Prediction of best-selling products
• Prediction of highest-rated products
• Non-display of previously purchased products

Main features:

• Sending static email after abandoning cart
• Sending static text message after abandoning cart
• Sending personalized text message after abandoning cart using personal data, information about gender and transactional data
• Sending dynamic email message after abandoning cart showing items in cart and using data from past rebates and transactions
• Sending series of emails with products in the cart with growing offers for discounts

Automated personalized messages

• Creation of email and text messages using enhanced client database
• Easy grouping of attributes that determine message content
• Email message content adapted to personal data
• Newsletter filtering by gender
• Newsletters with rebates for inactive contacts

Campaigns through mobile applications

• Information about current promotions
• PUSH notifications directed to specific groups of clients with mobile applications
• Notifications about promotions after identification of phones with the application through beacons or in-store Wi-Fi

Dedicated campaigns for defined groups

• Define groups based on transactional or behavioral data
• Define groups based on reaction to communications
• Define groups according to price sensitivity

E-mail creator

• Email creator with option for adding graphics and multimedia
• Separate graphic library of graphics and multimedia elements for use during campaign creation

Subject lines can be adapted to personal data like gender, place of residence or purchase histories

3 basic kinds of product recommendations:

• Iframe – always visible on website
• Sidebar – appears on sides and bottom of screen
• Pop-up – in pop-up window

Mobile EAN Product Scanner

Available in mobile native SDK (Android & iOS)