Brickworks — Schema-based. AI-native. One API.

Complete Schema Flexibility

Define any data structure — loyalty tiers, product catalogs, campaign rules — with a visual schema builder. Brickworks adapts to your business model, not the other way around.

• Visual schema builder with drag-and-drop
• Nested objects and array types
• Version-controlled schema evolution
• No-migration schema updates

AI-Native Personalization

Every content brick is AI-aware. Brickworks integrates with Synerise AI Hub to deliver personalized content variants based on behavioral predictions, segments, and real-time context.

• Per-user content variant selection
• Behavioral context injection
• AI-scored content ranking
• Real-time personalization at edge

Unified Content Schema

One schema to rule all content types. Products, offers, loyalty programs, and campaign assets live in a single data model — queryable via one API call with zero data duplication.

• Single API for all content types
• Cross-entity relationship mapping
• Atomic multi-entity updates
• Schema-enforced data consistency

Zero-Copy Single API Delivery

Deliver personalized content bundles in a single API call — no ETL, no sync jobs, no data copies. Brickworks assembles responses from live data with sub-10ms latency.

• Single endpoint for complex payloads
• Sub-10ms response assembly
• No ETL or data replication
• CDN-compatible response caching

AI-Agent Ready

Every Brickworks response is structured for machines as well as humans. LLMs, copilots, and autonomous agents consume the same schema-governed JSON — no extra transformation layer required.

• Structured JSON output for LLMs
• Field-level access control per agent
• Same governance for humans and machines
• MCP server integration (coming soon)

Schema Builder

Visual schema designer for building custom data structures — loyalty programs, product catalogs, campaign configurations — with type safety and validation built in.

• Drag-and-drop field composition
• Nested object & array support
• Built-in validation rules
• Version-controlled evolution

AI Personalization

Content bricks are AI-aware — Brickworks selects the right content variant for each user based on behavioral predictions, segments, and real-time context.

• Per-user variant selection
• Behavioral context injection
• AI-scored content ranking
• Real-time edge personalization

Data Federation

Federate data from external systems — ERPs, PIMs, legacy databases — into Brickworks without copying or syncing. Zero-copy architecture keeps data fresh and consistent.

• Zero-copy data federation
• Live external source queries
• Conflict-free merge strategies
• Multi-source aggregation

API Delivery

Deliver fully assembled, personalized content payloads in a single API call with sub-10ms latency — no ETL pipelines, no batch jobs, no data duplication.

• Single-call payload assembly
• Sub-10ms response time
• CDN-compatible caching
• GraphQL & REST support

AI-Agent Ready

Brickworks outputs are structured for AI agents, LLMs, and copilots. The same schema-governed JSON that powers your frontend feeds autonomous workflows — with field-level access control and full audit trails.

• Structured JSON context for LLMs
• Field-level access control per agent
• Same governance for humans and machines
• MCP server integration (coming soon)

Loyalty Programs

Build tier structures, point rules, reward catalogs, and member journeys — all as schema-defined bricks with real-time personalization.

• Dynamic tier thresholds
• Points multiplier rules
• Reward catalog management
• Member journey orchestration

Product Catalogs

Manage product hierarchies, variant matrices, pricing rules, and availability — federated from PIM/ERP with zero data duplication.

• Multi-variant product structures
• Dynamic pricing rules
• Inventory federation
• Category hierarchy management

Campaign Management

Define campaign structures, targeting rules, creative assets, and scheduling — with AI-driven content selection per user segment.

• Campaign rule definitions
• Creative asset management
• A/B variant configuration
• Schedule & trigger rules

AI Agents & Copilots

Feed AI agents and copilots with structured, schema-governed context — the same data that powers your frontend, with field-level access control and full audit trails.

• Structured context for autonomous agents
• Field-level access control per agent
• Audit trail for every agent action
• Schema-governed LLM responses

Low-Code Setup

Visual schema builder means business teams define data structures without engineering sprints. Go from idea to production in hours.

Enterprise-Grade Validation

Every data brick is validated against its schema in real time. Type safety, required fields, and custom validators ensure data integrity at scale.

Security & Access Control

Fine-grained permissions per schema, field, and operation. Audit logs track every change. SOC 2 and GDPR compliant by design.

Version-Controlled Schemas

Schema changes are versioned like code. Roll back, compare versions, and evolve your data model without downtime or migrations.

AI Governance Built In

AI agents and copilots operate under the same governance, access control, and audit policies as human users — no separate tooling required.