New technologies for retail - cover

Take a Trip to the Future with New Technologies for Retail

“Treat yourself to some retail therapy”, said no doctor ever. But we all know that many of us like to self-medicate anyway with a little shopping and either online or offline will do. Stores have evolved into happiness centers, powered by new technologies for retail. Let’s look at some of the signs of the future […]

Will Artificial Intelligence replace marketers?

Will Artificial Intelligence Replace Marketers?

Dear Marketer, you know that Artificial Intelligence is taking over, right? You probably want to learn how much of an impact it may have on your department and how to prepare yourself for the upcoming challenges. If you’re anxious about how you’ll fit in to this new world, you’re in the right place.   But […]

Online Shopping Experience - What Online Customers Want

Personal Shopping Experience Is What Online Customers Want

Let’s face it, we’ve all dreamed of having a personal shopper to assist in recommending items and giving suggestions based on our needs and preferences. Nowadays, the overwhelming choice of products available online can make finding the things we would like to buy time-consuming and frustrating. AI-driven product intelligence means that you can now offer […]

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Personalization Case Study: How Lower Discounts Made Higher Profits

Promotions, discounts, customer loyalty programs – it’s easy to think that a lowered price is enough to get attention and make the sale. But maybe there’s something else at work? Maybe it’s not the size of the discount but personalizing it for the right group of customers? It’s time to reconsider some basic assumptions that […]