A cover picture for a blog post about creating a buyer-persona for any business. In this picture you can see a buyer persona, omnichannel icon and retail awards icon. All elements are connected with retail market.

5 Steps to Create Your Perfect Buyer Persona

A well-known American actor once recalled the trauma he experienced when no one in the audience reacted to what he thought was a hilarious show. Devastated, only after the performance was over did he learn that he was entertaining a Serbian audience… That’s exactly what happens to marketers who don’t know who their message recipients […]

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Take a Trip to the Future with New Technologies for Retail

“Treat yourself to some retail therapy”, said no doctor ever. But we all know that many of us like to self-medicate anyway with a little shopping and either online or offline will do. Stores have evolved into happiness centers, powered by new technologies for retail. Let’s look at some of the signs of the future […]

A cover image for a blog post about lead-nurturing. It contains a symbolic basket and icons representing smiling people. One icon is being picked up by a hand in the top part of the picture.

Lead Nurturing Tips for Beginners (and Pros!)

Did you know that only 14% of leads delivered by marketing departments are high quality and sales-ready? This means that sales teams are usually flooded with prospects that aren’t yet convinced to buy. Instead of bothering them with annoying messages, take a step back and plan a lead nurturing campaign that takes a softer approach […]

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Marketing Abbreviations Are Easy! Learn 5 New Ones Now

Each industry has its own characteristic professional language that is easy to understand for people working in it every day. When it comes to sharing work with companies outside of your field, things may get particularly complicated. Marketing abbreviations and terms are no exception. One of the basic problems that can appear at the beginning […]

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Will AdBlock and Banner Blindness Make Your Life Miserable?

The media is full of advertising content, both high and low quality. Aggressive advertising campaigns with flashy banners, video overlays and pop-up applications sometimes disturb the relative proportions of the content of the website and the advertising content. The problem has deepened with the arrival of digital advertising to the world of mobile devices. This […]

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When to Implement CRM (and Why It’s Right Now)

Customers rule the market. They can choose between offers, set individual preferences and decide on the basis of their tastes, even the from modest to the most extravagant. More and more often, they don’t have the time and desire to stand in queues. They expect immediate solutions within their budgets and tailored to individual needs. […]

Neural networks in action

Neural Networks Inside Out: What Makes Smart Machines Smart?

GPS location systems, automated devices in our homes like automatic blinds or temperature control are examples of intelligent systems that collect data and use it to control things. These systems use machine learning and neural networks – ways to support human activity thanks to the processing of smart information. Let’s take a look at the […]

Customer Loyalty

Must-Try Recipes to Win Customer Loyalty

Today’s consumers are spoiled for choice, with essentially limitless options in the marketplace. Brands are faced with a significant challenge when it comes to standing out from the crowd and getting attention. But once they’ve connected with a customer, the focus then has turned to getting them to come back again and again. Long-term success […]

Will Artificial Intelligence replace marketers?

Will Artificial Intelligence Replace Marketers?

Dear Marketer, you know that Artificial Intelligence is taking over, right? You probably want to learn how much of an impact it may have on your department and how to prepare yourself for the upcoming challenges. If you’re anxious about how you’ll fit in to this new world, you’re in the right place.   But […]

Online Shopping Experience - What Online Customers Want

Personal Shopping Experience Is What Online Customers Want

Let’s face it, we’ve all dreamed of having a personal shopper to assist in recommending items and giving suggestions based on our needs and preferences. Nowadays, the overwhelming choice of products available online can make finding the things we would like to buy time-consuming and frustrating. AI-driven product intelligence means that you can now offer […]