Marketers and Magic Numbers – The Basics of Machine Learning

The article was published in Marketer + 3(22) 2016 and it is available here: If you still believe that your daily activities are the result of your own choices, you are mistaken. Few of us understand that our purchasing decisions, and increasingly our life decisions, are heavily influenced by advanced algorithms. In this piece, you’ll […]


3 Elements You Should Consider When You Think About Omnichannel Strategy

Only some companies pay great importance to the development of the online marketing, that means they do not plan to develop sales strategy based on the new possibilities of combining online and offline marketing. Till now, the most effective marketing strategy was multichannel, which means it used multiple channels in reaching out the customers through […]

Marketing automation and dynamic content

Marketing automation and dynamic content – effective duet!

In the modern e-commerce, with the growth of the customer base, through the use of appropriate techniques and marketing tools, increasing attention is focused not only on a lead generation – acquisition of leads, but lead nurturing. That is nurturing already acquired leads/customers and providing them with relevant marketing content at the right time and […]

10 solutions for your online store

10 solutions for your online store that will increase sales

The changes we are observing in the market of e-commerce affect our approach to this type of business. The role of mobile devices is increasingly highlighted (those interested in this topic we refer to the „” reports), but also the necessity for a more holistic and integrated approach to the online sales – as discussed […]


How to calculate CLV index? Discussion of historical methods

According to popular Pareto principle, up to 80% of revenues in the business can come from just 20% of clients. These values may be different, but the mechanism well describes the situation of many companies, which get a significant amount of their revenues from the special, the most committed group of clients. Each company should […]