Everyday while using the Internet we generate enormous amounts of data about us, our interests and our ways of spending free time. In turn, marketing departments compete with each other in order to reach us with messages about their product – often not fully aware of our preferences or shopping habits. Synerise, a technology company […]
Video becomes one of the most important form of Internet marketing and it holds the attention in the virtual world in the 21st century.
Nowadays, you need to get to know your customers, know their needs and perfectly respond to them. So you have to collect information and appropriately use it.
Consumers are engaged in an active dialogue with brands and leave powerful dose of data which properly analysed are powerful for marketing.
Machine learning lets us take relevant information from a mass of data and identify the key behaviors significance for business, marketing and sales.
Omnichannel is an interesting trend that deserves a closer look and introducing in your company.
For businesses of the 21st century to succeed, it is critical to tap into the rapidly growing mobile market to reach consumers where they are.
Market basket analysis involves finding a relationship between purchased products, which helps increase profits and improve competitiveness.
Advanced mechanisms of data mining can help us to better understand the customer in any industry and increase sales. Check how do marketers fit into this?