MODIVO, formerly known as eobuwie.pl S.A., stands out in the European e-commerce landscape, operating across 17 markets and offering an extensive range of over 160,000 products from more than 650 brands. With a focus on providing innovative, personalized shopping experiences, MODIVO has quickly become a leader in the FashionTech sector.
The primary goal of the campaign was to drive significant revenue growth by boosting sales through highly personalized brand recommendations, tailored specifically to each customer’s behavior and preferences. Additionally, the campaign aimed to elevate customer personalization to new heights, creating a hyper-personalized newsletter campaign that would not only increase open and click-through rates but also enhance overall customer satisfaction and loyalty.
The selected solution was the implementation of Synerise's BaseModel.AI, a sophisticated AI tool designed to analyze behavioral data and predict customer preferences with high accuracy. This technology enabled MODIVO to deliver hyper-personalized product recommendations through targeted newsletter campaigns, aligning with each customer's preferred brands.
The use of BaseModel.AI in MODIVO's "Favorite Brand" campaign led to following improvements:
These metrics not only surpassed the performance of previous campaigns but also did so without the need for additional discounts, thereby preserving margins.
*Results after 7 days of the campaign, in comparison to the previous best-performing campaign
This case study demonstrates the power of AI-driven personalization in enhancing marketing effectiveness. MODIVO's strategic use of Synerise BaseModel.AI effectively addressed their challenges, leading to a substantial uplift in key performance indicators and setting a new benchmark for future campaigns.
