About Synerise
AI infrastructure built for the real world
Synerise is a composable AI infrastructure platform that captures behavioral signals in real time, predicts next actions, and automates decisions — from the first millisecond to billions of events per month.
Our Philosophy
The first step to making people's life exceptional is understanding.
Humanity forms a global community, yet every person is unique. Societies function cohesively because we can build mental models of other people.
Mental models allow us to predict what makes other people happy, what behaviors are best avoided, what is amusing, and what is boring. What motivates, and inspires, and causes boredom, discomfort, or pain? Knowing how someone else might react is the foundation of our civilization. As humans, we do that naturally, but our abilities did not evolve to scale beyond a few dozen people within our closest communities.
Caring about millions or billions of people is a super-human task, and we use BigData and AI solutions to solve it. By analyzing the full spectrum of observable information about people — their historic interactions with content, actions, decisions, and choices, we build foundation AI models to predict individual future behaviors in real and hypothetical scenarios.
Our mission is to understand every action as accurately as possible from all available data. To predict behaviors. To make the right choices. To help you care.
We are delivering pragmatic tech tools to organizations to make it possible.
Vision & Mission
Democratizing behavioral AI
Our Vision
To build the world's most comprehensive AI infrastructure for understanding and predicting human behavior — enabling every organization to deliver truly personalized experiences at any scale.
Our Mission
Democratize behavioral AI by providing composable, enterprise-grade infrastructure that makes it possible for any organization — regardless of size or technical maturity — to understand, predict, and act on human behavior in real time.
6B+
Profiles managed
57B
Events per month
65K
AI predictions/sec
Our Values
What drives us every day
Meritocracy
Facts over opinions. We earn our position through knowledge, skill, and continuous learning.
What impact we want to make?
For Clients
We partner with our clients to make them ready to embrace technological liberation and to integrate it into their business models so they delight customers, outpace competitors and realise outstanding value in a fast and scalable way.
For Employees
We encourage our employees to be brave and fast. We empower our employees to dare greatly, to never work, drop every routine, to ever-evolve by stretching boundaries of what's possible both personally and professionally. We want our employees to inspire others to live great quality live.
What We Build
The operating system for growth
We are building a GrowthOS with limitless capabilities.
We are supporting organizations in: (1) collecting & analyzing data about people, customers, users, objects and their environmental context from any data sources in different formats to (2) personalise experience, predict the future, observe relationships, improve products, generate new revenue streams, optimize costs and execute it (3) at hyper-scale in real-time.
We are creating authentic people experiences based on state-of-the-art scientific algorithms.
We believe that everyone is (1) unique & wants to feel (2) special in (3) every moment of daily life. We are using AI & Big Data to help companies & organizations to understand people's needs, preferences, behaviors, avoid frauds & make interactions between them and the brand unique and personalized.
We process data in real-time, instantly in convenience mode, without tech compromises.
We created self-service platform, which eliminates business homogeneity thanks to: (1) best in scale proprietary database created from scratch, (2) state of the art AI algorithms and (3) powerful automations with practical, executive scenarios in one self-service platform, which make it possible.
Our Team
300+ builders across 3 continents
Engineers, researchers, and customer success experts united by a shared obsession with building the world's best AI platform.
Kraków HQ
Engineering & AI Research
Warsaw
Business & Strategy
London
Partnerships & Growth
Global Remote
Distributed Engineering
60%
Engineers & Researchers
22
Nationalities on the team
8+
Years avg. team tenure
Leadership
Led by builders and researchers
A team that combines deep AI research with enterprise-scale engineering.
Jaroslaw Królewski
CEO & Founder
Visionary founder who built Synerise from the ground up, combining deep AI expertise with a mission to democratize behavioral intelligence for enterprises worldwide.
Jack Dąbrowski
Chief AI Officer
Leading Synerise's AI research division, driving breakthroughs in behavioral modeling, graph embeddings, and foundation models that have won top international competitions.
Eugeniusz Licznarowski
Chief Business Officer
Spearheading Synerise's global expansion and strategic partnerships, bringing the platform to leading enterprises across retail, banking, telco, and media.
Milosz Baluś
Chief Database Officer
Architecting the database and infrastructure layer that processes 42 billion events per month and serves 30,000 AI predictions per second with sub-millisecond latency.
Joanna Stasiecka
Customer Growth Senior Manager
Driving customer growth through broad-based analytics and performance analysis, helping enterprise clients globally fully leverage the Synerise platform's capabilities.
Aneta Głowacka
Head of Customer Success Department
Leading the Customer Success Department at Synerise, previously serving as AI and Implementation Lead and Product Manager, ensuring enterprise clients achieve measurable business outcomes.
Krzysztof Kochmański
Co-Founder & Chief Design Officer
Co-founded Synerise in 2013 and leads design strategy as Chief Design Officer, shaping the platform's user experience, visual identity, and product design across all platform touchpoints.
Michał Sanokowski
VP of Engineering
Leading engineering teams at Synerise with over 16 years of IT experience, driving the development of scalable, high-performance platform components and microservices architecture.
Andrzej Michałowski
Chief Technology Officer
Serving as CTO at Synerise with 10+ years of experience, graduate of Cambridge Judge Business School CTO Programme and Warsaw University of Technology, driving the platform's technical vision and architecture.
Michał Pastuszak
Head of Product
Leading product strategy at Synerise, responsible for AI product development, Big Data, and Automation, shaping the platform's roadmap and feature evolution.
Tomasz Smardzewski
SVP Iberia & South America
Responsible for Synerise's growth across Iberia and Latin America, driving market expansion and client acquisition in the region with 15+ years of experience in customer experience and digital transformation.
Krzysztof Blusz
Global Expansion Director
Driving Synerise's global expansion strategy across AI, Data, and Customer Experience markets, bringing extensive international business development expertise.
Julian Lubanski
Head of Partnerships
Leading the partnerships division at Synerise, building the Synerise Partner Network and driving global expansion through strategic technology and business alliances.
Sebastian Szczepaniak
Head of Brand Growth & Product Evangelism
Driving product marketing and go-to-market at Synerise, translating behavioral AI into clear, business-focused value. Focused on connecting product, partners, and real use cases to support adoption and growth.
Michał Plewniak
Finance Director
Serving as Finance Director at Synerise while also leading HG Icon as CEO, bringing deep financial expertise from Cracow University of Economics to drive fiscal strategy and corporate governance.
Investors & Advisors
Backed by industry pioneers
Strategic investors who have built some of the world's most transformative data and commerce platforms.
Marcin Żukowski
Co-founder of Snowflake
Co-founder of Snowflake and co-creator of Vectorwise/MonetDB. A pioneer in analytical database systems whose work has shaped the modern data infrastructure landscape.
Geraldo Thomaz
Co-founder & co-CEO of VTEX
Co-founder and co-CEO of VTEX (NYSE: VTEX), Latin America's leading enterprise digital commerce platform serving global brands.
Mariano Gomide de Faria
Co-founder & co-CEO of VTEX
Co-founder and co-CEO of VTEX (NYSE: VTEX), driving the global expansion of one of the world's most innovative commerce platforms.
Simon Hay
Executive Chairman of Synerise
Executive Chairman of Synerise and former CEO of dunnhumby, the global leader in customer data science. With 25 years at dunnhumby — including building dunnhumby USA with Kroger — he brings unparalleled expertise in loyalty, retail analytics, and scaling data-driven businesses across 30+ markets.
Łukasz Gawlik
Founder & Managing Partner, Carpathian Partners
Founder and Managing Partner at Carpathian Partners, a growth-equity fund focused on B2B/B2C software companies in AI, big data, SaaS, and cybersecurity. Previously at Warburg Pincus, Mid Europa Partners, and Morgan Stanley, with 15+ years in M&A and direct investments.
Composable Platform
Everything you need. Nothing you don't.
A modular, composable architecture where every component is designed to work independently or as part of the full platform.
Composable Architecture
Modular hubs that work independently or together — deploy only what you need
AI-Native Platform
AI is embedded at every layer, not bolted on — from data ingestion to decision execution
Real-Time Processing
Sub-millisecond response times with 65,000 AI predictions per second
Behavioral Intelligence
Capture, transform, and interpret behavioral signals across all touchpoints
Global Scale
57 billion events per month, 6+ billion profiles, deployed across 3 cloud regions
Enterprise Security
SOC 2, GDPR, CCPA compliant with SaaS, Private Cloud, and On-Premise deployment
Graph Embeddings
Cleora.ai — billion-scale graph processing for entity relationships and recommendations
TerrariumDB
Purpose-built database engine optimized for behavioral data at massive scale
Technology & Architecture
Key Principles
~120 microservices following the 12-factor paradigm, CI/CD principles, and Event Sourcing Architecture with CDC approach.
Infrastructure Agnostic
Deploy anywhere — no dependency on a single cloud or hosting provider
No Vendor Lock-in
Open standards and composable modules ensure full portability
Kubernetes Native
Built from the ground up on Kubernetes for orchestration and scaling
Event-Driven Microservices
Decoupled services communicating via events for resilience and flexibility
API First
Every capability is exposed via APIs — enabling integrations and extensions
PRAS
Performance, Reliability, Availability, and Scalability as core design principles
Architecture
Four major components working together to power behavioral AI at scale.
TerrariumDB
Clustered database engine purpose-built for analytics and real-time behavioral queries
Application Stack
Kubernetes-orchestrated layer with hundreds of microservices handling domain logic
Data Storage
Persistent storage layer supporting diverse data models and access patterns
Data Streaming
Apache Kafka backbone enabling real-time communication between all components
Technology Stack
Languages
Storage
Observability
Infrastructure